Isehan Co., Ltd.

Isehan Co., Ltd. is a Japanese cosmetics company based in Chiyoda City, Japan. It was founded in 1825 by Han’emon Sawada, who established a BENI shop called Iseya Han’emon in Nihonbashi during the Edo period. The company describes itself as the oldest cosmetics manufacturer in Japan and continues to preserve the tradition of crafting BENI (rouge) from BENI BANA (safflower).

Isehan Co., Ltd. was founded in 1825 by Han’emon Sawada, who established a BENI shop called Iseya Han’emon in Nihonbashi during the Edo period. The company states that it is the oldest cosmetics manufacturer in Japan and that BENI is where the company started. It has continued to protect the tradition of BENI, its company’s origin, and has been manufacturing cosmetics with technical skills, inquisitiveness, and quality-oriented craftsmanship. The methods of creating BENI by extracting 1% of the red pigment found in BENI BANA (safflower) have been passed down from generation to generation, and for 200 years the company has worked to preserve the tradition of crafting BENI.

• BENI (rouge)

  BENI is created by extracting 1% of the red pigment found in BENI BANA (safflower). From the golden BENI BENA, the company produces mystifying iridescent BENI. By using the purest and finest BENI BANA, the company is able to achieve the sought-after glossy luster.

1. 1Isehan Group Official Website | Make you even more beautiful tomorrow.isehangroup.com
2. 2Isehan Co., Ltd. (Japan)wikidata.org