Island Theatre
Corporate brand
UnclaimedA historic Art Deco movie theater in Chincoteague, Virginia, that continues to operate under the Island Theatre name.
Last updated August 26, 2026
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Overview
Island Theatre is a historic cinema in Chincoteague, Virginia, United States. The theater occupies an Art Deco building at 4074 Main Street and opened in 1945. Although it is now known as Island Theatre, the venue was called Island Roxy for much of the period from the 1980s until 2013, when the earlier Island Theatre name was restored. The naming history gives the venue both a longstanding local identity and a recognizable historical connection to the Island Roxy name used in the Wikipedia record. The theater's significance extends beyond its role as a local movie house. In 1960, 20th Century Fox filmed the motion picture Misty on location in Chincoteague. The film was associated with Misty of Chincoteague, a locally celebrated Chincoteague Pony and the subject of the film's story. At the movie's Chincoteague premiere in 1961, Misty was brought into the theater and walked down its aisles before the screening. Her hoofprints were later preserved in concrete outside the building, creating a physical memorial connected to the theater and to the town's cultural history. Island Theatre continues to function as an operational movie theater rather than solely as a preserved historic structure. Its programming includes conventional film screenings, and the venue has maintained a recurring community tradition of showing Misty for free each year. This annual screening links the cinema's current operation with a notable episode in Chincoteague's film and tourism history. Publicly available reference material does not identify a founder, parent company, owner, corporate group, financial results, or listed-company affiliation. The available record instead presents Island Theatre primarily as a locally significant, independently identified cinema and historic building.
History
Island Theatre is housed in an Art Deco theater building in Chincoteague, Virginia. The venue opened in 1945 and was established as a movie theater serving the island community. Its original name was Island Theatre. During the 1980s, the theater was renamed Island Roxy, a name it retained for several decades. In 2013, the venue returned to the Island Theatre name, restoring the identity under which it had originally opened. The theater became particularly associated with the 1960 film Misty, which 20th Century Fox shot partly on location in Chincoteague. The film's local connection centered on Misty of Chincoteague, a Chincoteague Pony connected with the story and with the community's cultural identity. When the film premiered in Chincoteague in 1961, Misty was brought into the theater and led down the aisles before the presentation. Her hoofprints were subsequently set into concrete in front of the theater, preserving the event as a local memorial. The connection between the cinema and Misty has continued through an annual free screening of the film at the theater. This tradition gives the venue a role in preserving and presenting local history as well as exhibiting contemporary films. The building remains an operating movie theater, so its importance is both architectural and functional: it is a surviving historic cinema that continues to serve the public. Available reference material does not establish the theater's founder, ownership structure, corporate parent, financial performance, or management roster. It also does not provide a detailed account of renovations, programming changes, or business transactions. The documented history is therefore centered on its 1945 opening, its Island Roxy naming period, the 1961 Misty premiere, the 2013 restoration of the Island Theatre name, and its continuing annual community screening.
- 2013
The original name is restored
[1]After operating as Island Roxy for several decades, the venue returns to the Island Theatre name.
- 1980
The venue adopts the Island Roxy name
[1]During the 1980s, the theater is renamed Island Roxy. The exact year of the change is not specified in the available reference material.
- 1961
Misty premiere at the theater
[1]At the Chincoteague premiere of Misty, the pony Misty of Chincoteague is brought into the theater and walks down its aisles before the screening.
- 1960
Misty is filmed in Chincoteague
[1]20th Century Fox films Misty on location in Chincoteague, creating a lasting connection between the town, the theater, and the Chincoteague Pony associated with the film.
- 1945
The theater opens
[1]The Art Deco movie theater opens in Chincoteague, Virginia, under the name Island Theatre.
Products and positioning
A historic local cinema combining regular movie exhibition with Chincoteague heritage and community programming.
Movie theater services · 1945
Feature-film exhibition
Island Theatre's core offering is public exhibition of films in a dedicated cinema venue. The building remains an operating movie theater in Chincoteague, combining regular film programming with the atmosphere and architectural character of a historic Art Deco cinema.
Community film programming
Annual Misty screening
The theater presents Misty for free each year. The screening commemorates the film's Chincoteague connection and the 1961 local premiere at which Misty of Chincoteague was brought through the theater. It functions as both a film event and a recurring community heritage program.
Marketing campaigns
- Annual free screening of Misty
Chincoteague, Virginia, United States
Island Theatre annually screens Misty at no charge, maintaining the venue's association with the 1960 film and its Chincoteague premiere.
Outcome. The event continues as a recurring local tradition and connects the operating cinema with Chincoteague's cultural and film heritage.
Brand decisions
2013
Return to the Island Theatre nameStrategyBackground
The venue had operated under the Island Roxy name since the 1980s.
Action taken
The theater reverted to its original Island Theatre name.
Aftermath
The venue continues to operate as Island Theatre, while Island Roxy remains a historically associated name.
Sources1 sources
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