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Retailer / private label

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iStore is a South Korean Apple Premium Partner and authorized Apple reseller operating a nationwide store network and online mall.

Last updated September 16, 2026

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Overview

iStore (아이스토어) is a South Korean IT distribution company and an Apple Premium Partner-grade authorized Apple reseller. Under the iStore brand it operates 27 stores nationwide, 3 Apple authorized service centers, and an online mall, and describes itself as having one of the largest Apple-specialized store networks in the country, with locations in department stores and outlets such as Lotte Department Store, Hyundai Department Store, Hyundai Premium Outlet, and AK Plaza. Its online store sells Apple product lines including Mac, iPad, iPhone, Apple Watch, Music (AirPods/Beats), TV & Home, and accessories, alongside services such as trade-in, Apple authorized service, and AppleCare+.

History

iStore Co., Ltd. (아이스토어 주식회사) was established in September 2010 as an IT distribution specialist and is an Apple Premium Partner-grade authorized Apple reseller. It operates 27 stores under the iStore brand nationwide, 3 Apple authorized service centers, and an online mall. Its stores are located in major cities across Seoul, the capital region, and the rest of the country, inside venues such as Lotte Department Store, Hyundai Department Store, Hyundai Premium Outlet, and AK Plaza. Apple Premium Partner (APP) is described as the highest grade among Apple authorized resellers, subject to store environment and service standards set by Apple.

Products and positioning

Apple Premium Partner-grade authorized Apple reseller with a nationwide Apple-specialized store network in South Korea.

Product categories. Mac · iPad · iPhone · Apple Watch · AirPods · Beats · Apple TV 4K · Accessories · AirTag

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