Iterable
Corporate brand
UnclaimedIterable is an AI customer engagement platform that global brands use to create cross-channel customer experiences.
Last updated September 11, 2026
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Overview
Iterable describes itself as an AI customer engagement platform that global brands trust to create experiences driving growth across every channel. It states that it helps thousands of marketing teams respond in real time with a platform that learns, adapts, and improves every interaction, unifying behavioral, product, and engagement data. The company was co-founded in 2013 by Andrew Boni, who served as CEO between 2021 and 2025 and is Founder and Chief Scientist. Sam Allen joined Iterable in 2025 as Chief Executive Officer.
History
Iterable states that its core purpose has always revolved around people—enriching the relationships between consumers and brands, empowering the marketers who create experiences, and uniting a team capable of bringing such a vision to life. Andrew Boni co-founded Iterable in 2013 and served as CEO between 2021 and 2025; he is Founder and Chief Scientist. Sam Allen joined Iterable in 2025 as Chief Executive Officer.
Products and positioning
AI customer engagement platform for real-time, personalized experiences across every channel.
Recent events
Reported
Iterable releases Brand Affinity[5]
Iterable released Brand Affinity, an intelligent personalization solution designed to help marketers measure customer sentiment and create more meaningful experiences.
Reported
Iterable appoints CFO and CISO[6]
Iterable announced that Will Johnson joined as Chief Financial Officer and Andrew Becherer joined as Chief Information Security Officer.
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