Ivy Queen Musa Sound Corporation
Corporate brand
UnclaimedIvy Queen Musa Sound Corporation is a Puerto Rican-founded independent record-label brand associated with reggaetón, Latin urban music, bachata, hip hop, R&B, and tropical music.
Last updated August 31, 2026
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Overview
Ivy Queen Musa Sound Corporation is a record-label and music-production brand founded in San Juan, Puerto Rico, in 2005 by Puerto Rican artist Ivy Queen and José Guadalupe. The business began as Filtro Musik, a name intended to express the idea of selecting and developing music that could stand out in a crowded industry. Its initial commercial purpose was closely connected to Ivy Queen’s recording career, but the label’s catalog and affiliated roster also included other Latin urban performers and producers. The label’s first major release cycle centered on Flashback, Ivy Queen’s fifth studio album, issued in 2005. Filtro Musik entered a licensing arrangement with Univision Records, allowing the album to be promoted through both Latin-music channels and mainstream retail accounts in the United States. This arrangement gave the project distribution and marketing reach beyond the specialist Latin market. The label’s early period also involved changes in its management and corporate relationships. After Ivy Queen separated from management and José Guadalupe in 2006, Guadalupe continued separately under the Filtro Music Group name. The business later operated under the Drama Records name. Its profile grew alongside Ivy Queen’s commercially successful releases, particularly Sentimiento, released in 2007. The album produced the widely recognized single “Que Lloren” and was subsequently certified Platinum by the Recording Industry Association of America. The label’s recorded output during this period included Ivy Queen albums and live projects as well as releases by artists such as Big Boy, Gran Omar, Mickey Perfecto, Divino, and Víctoria Sanabría. Its broader network also connected it with prominent reggaetón artists and production teams. In 2008, Machete Music distributed Ivy Queen 2008 World Tour LIVE!. In April 2010, Ivy Queen signed with Machete Music in a deal described as a 360-degree arrangement, covering participation in touring, sponsorships, and merchandise as well as recorded music. Machete was part of Universal Music Latin Entertainment, which had acquired Univision Records in 2008. The partnership placed Ivy Queen within a larger Latin-music distribution system while preserving a commercial relationship with her own label activities. The current corporate identity emerged in 2012, when Ivy Queen launched Ivy Queen Musa Sound. The label’s first release under the new name was “Peligro de Extinción,” followed by Musa, Ivy Queen’s eighth studio album, released on August 21, 2012. Distribution was handled by Siente Music, a Universal Music Latin Entertainment subdivision and a sister label to Machete Music. The brand also issued the Christmas song “Vamos a Celebrar,” associated with Venevision and Universal’s Latin-music network. The label’s catalog includes studio albums, live recordings, singles, and collaborative tracks. Its musical scope extends beyond reggaetón into bachata, hip hop, R&B, and other tropical and Latin styles. Ivy Queen remains the central artist associated with the brand, while Víctoria Sanabría is identified as an artist connected to the label. The company has also been associated with artists including Daddy Yankee, Wisin & Yandel, Don Omar, De la Ghetto, Arcángel, and Tito El Bambino, although the available reference material distinguishes these performers as affiliated rather than necessarily signed artists. The company has an office in Miami, Florida, reflecting its connection to the United States Latin-music market. Detailed information about its current corporate structure, financial performance, executive team, and present distribution arrangements is not publicly established in the supplied sources.
History
The label was established in 2005 in San Juan, Puerto Rico, when Ivy Queen partnered with José Guadalupe, a co-founder of Perfect Image Records, to create Filtro Musik. Guadalupe had separated from Perfect Image’s other co-founder, Anthony Pérez, who later launched The Roof Records. The Filtro name referred to the founders’ stated intention to filter the market and select promising music. The first significant project was Ivy Queen’s Flashback, released in 2005. Univision Records licensed the label’s output and promoted the album to both Latin and non-Latin buyers in the United States. In 2006, Ivy Queen’s separation from management and José Guadalupe led Guadalupe to continue under Filtro Music Group, while the label associated with Ivy Queen later adopted the Drama Records identity. The Drama Records period coincided with the growth of Ivy Queen’s recording career. Sentimiento, released in 2007, generated the successful single “Que Lloren” and later received Platinum certification from the RIAA. The label’s catalog expanded through studio albums, reissues, live recordings, and releases by artists including Big Boy, Gran Omar, Mickey Perfecto, Divino, and Víctoria Sanabría. In 2008, Machete Music distributed Ivy Queen 2008 World Tour LIVE!. In April 2010, Ivy Queen signed with Machete Music in a deal characterized as a 360 arrangement. The agreement included participation in touring, sponsorship, and merchandising as well as recorded music. Machete and Univision were connected through Universal Music Latin Entertainment, which had acquired Univision Records in 2008. The label was renamed or relaunched as Ivy Queen Musa Sound in 2012. Its first release under that identity was “Peligro de Extinción,” followed by the album Musa on August 21, 2012. Siente Music, a Universal Music Latin Entertainment subdivision and Machete sister label, handled distribution. A later Christmas release, “Vamos a Celebrar,” was issued in association with Venevision. The catalog subsequently included projects and singles connected with Vendetta and other Ivy Queen releases. The available material does not establish a detailed current corporate organization beyond the brand’s association with Ivy Queen and its Miami office.
- 2012
Launch of Ivy Queen Musa Sound
[1]The label adopts the Ivy Queen Musa Sound identity and releases “Peligro de Extinción.”
- 2012
Musa album release
[1]Musa, Ivy Queen’s eighth studio album, is released on August 21 through the new label and Siente Music.
- 2010
360-degree Machete partnership
[1]Ivy Queen signs an agreement covering recorded music and participation in touring, sponsorships, and merchandising.
- 2008
Live-album distribution by Machete Music
[1]Machete Music distributes Ivy Queen 2008 World Tour LIVE!.
- 2007
Sentimiento release
[1]Sentimiento becomes one of the label’s most prominent releases, led by “Que Lloren.”
- 2006
Separation from José Guadalupe
[1]Guadalupe continues separately under Filtro Music Group after his separation from Ivy Queen’s management structure.
- 2005
Founding as Filtro Musik
[1]Ivy Queen and José Guadalupe establish the label in San Juan, Puerto Rico.
- 2005
Flashback licensing arrangement
[1]Univision Records licenses and promotes Ivy Queen’s Flashback through Latin and mainstream United States channels.
Products and positioning
An artist-led Latin music label centered on Ivy Queen and positioned across reggaetón, Latin urban music, bachata, hip hop, R&B, and tropical music. The label has combined independent artist identity with licensing and distribution relationships involving Univision Records, Machete Music, Siente Music, and Venevision.
Studio album · 2005
Flashback
Ivy Queen’s fifth studio album and the first major release associated with the label’s original Filtro Musik identity. Univision Records licensed and promoted the project to Latin and mainstream United States buyers.
Studio album · 2007
Sentimiento
A 2007 Ivy Queen album released during the label’s Drama Records period. It produced the successful single “Que Lloren” and was later certified Platinum by the RIAA.
Live album · 2008
Ivy Queen 2008 World Tour LIVE!
A substantial live recording documenting Ivy Queen’s touring activity. Machete Music handled distribution in 2008.
Studio album · 2010
Drama Queen
An Ivy Queen studio album listed among the label’s recorded releases during the period when its activities were connected with Drama Records and Machete Music.
Studio album · 2012
Musa
Ivy Queen’s eighth studio album and the principal album launch associated with the Ivy Queen Musa Sound identity. It followed “Peligro de Extinción” and was released through Siente Music on August 21, 2012.
Studio album · 2016
Vendetta
A later Ivy Queen album listed in the label’s catalog, accompanied by singles including “Cuando Las Mujeres,” “No Hay,” “Soy Libre,” and “Vendetta.”
Single · 2012
Peligro de Extinción
The single that introduced the Ivy Queen Musa Sound label identity in 2012 and preceded the release of the Musa album.
Brand decisions
2012
Relaunch under the Ivy Queen Musa Sound nameStrategyBackground
Ivy Queen’s post-Machete release activity led to the creation of a new label identity centered on her artistic brand.
Action taken
The label launched Ivy Queen Musa Sound with “Peligro de Extinción” and released Musa later that year.
Aftermath
Siente Music distributed the new label’s releases, while the brand remained connected to Universal Music Latin Entertainment’s wider Latin distribution network.
2010
Adopt a 360-degree commercial partnership with Machete MusicStrategyBackground
Following the success of Ivy Queen’s preceding releases and Machete’s distribution of her live album, the label pursued a broader relationship with Universal’s Latin-music system.
Action taken
Ivy Queen signed an agreement described as covering recordings, touring, sponsorships, and merchandising.
Aftermath
The partnership expanded the commercial scope of the relationship beyond recorded music, although detailed financial terms are not provided.
2005
License Flashback through Univision RecordsStrategyBackground
The new label sought broader access for Ivy Queen’s fifth studio album beyond specialist Latin retail channels.
Action taken
Filtro Musik entered a licensing arrangement with Univision Records for promotion and market distribution of Flashback.
Aftermath
The arrangement positioned the album for Latin and mainstream buyers in the United States.
Sources1 sources
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