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Iwate Asahi Television

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Corporate brand

Unclaimed

A Japanese commercial television broadcaster serving Iwate Prefecture as a full affiliate of the All-Nippon News Network.

Last updated August 24, 2026

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Overview

Iwate Asahi Television, commonly known as IAT, is a Japanese commercial television broadcaster headquartered in Morioka, Iwate Prefecture. The company operates JOIY-DTV on digital channel 5 and is affiliated with the All-Nippon News Network (ANN), the national news and programming network generally associated with TV Asahi. Its principal business is terrestrial television broadcasting for audiences in Iwate, including local news, weather, information programming, and network-supplied entertainment and news content. The broadcaster was established in the context of the expansion of Japan's commercial television network system during the 1990s. A license for a fourth television station in Iwate Prefecture was created on 19 June 1995, and Iwate Asahi Television was founded two days later, on 21 June 1995. Construction of the station began approximately one month afterward. Before IAT launched, Iwate was the only prefecture in northeastern Japan without a full-time ANN affiliate. Existing stations in the prefecture had carried some ANN or former NET programming on a secondary basis, while viewers in parts of southern Iwate could receive programming from Sendai through terrestrial reception or local cable systems. IAT began test transmissions in September 1996 and commenced regular broadcasting on 1 October 1996. Its launch provided Iwate with a dedicated local outlet for the Asahi network's schedule and established a fourth commercial television station in the prefecture. As a regional broadcaster, the company combines nationally distributed programs with locally produced coverage focused on Iwate communities, public affairs, weather, and events. The station entered the Japanese digital terrestrial television era on 1 October 2006. The nationwide analog shutdown originally planned for 24 July 2011 was delayed in Iwate, Miyagi, and Fukushima because of the major earthquake and tsunami of 11 March 2011. IAT continued analog transmission during the extended transition period and finally ended its analog signal shortly before midnight on 31 March 2012, after regular analog programming had concluded earlier that day. IAT remains an active regional broadcaster and an ANN network member. Publicly available reference material identifies its broadcasting role, location, launch history, callsign, channel identity, and technology transition, but does not provide sufficient verified information for a detailed account of its ownership structure, financial performance, current executives, or individual flagship programs.

History

Iwate Asahi Television was created to establish a dedicated ANN television presence in Iwate Prefecture. On 19 June 1995, a license for a fourth commercial television station in the prefecture was established. The company awarded the license was founded as Iwate Asahi Television on 21 June 1995, and construction of the broadcasting station began about one month later. Before IAT's launch, Iwate was the only prefecture in northeastern Japan without a full ANN affiliate. Two local stations, JODF-TV and JOII-TV, had carried programming from ANN's predecessor, NET, and later ANN, as secondary affiliations from the early 1970s until autumn 1996. Some viewers could also access the Asahi network schedule through Sendai-based JOEM-TV, either over the air in parts of southern Iwate or through local cable television systems. IAT's creation therefore addressed a regional network-coverage gap and gave the prefecture a permanent local ANN outlet. The station conducted its first transmission tests in late September 1996 and began regular operations on 1 October 1996. It operates under the JOIY callsign, with its terrestrial television identity associated with channel 5. From launch, its role combined local broadcasting from Iwate with programs supplied through ANN and the wider TV Asahi network structure. IAT began digital terrestrial television broadcasting on 1 October 2006, as Japan transitioned from analog to digital television. Analog transmissions in most of Japan were scheduled to end on 24 July 2011. The 11 March 2011 earthquake and tsunami caused the analog shutdown to be postponed in Iwate, Miyagi, and Fukushima because of the disruption and recovery needs in the affected regions. IAT ultimately discontinued its analog signal shortly before 00:00 Japan Standard Time on 31 March 2012; regular analog programming had ended approximately twelve hours earlier. The available reference material presents Iwate Asahi Television primarily as a regional broadcaster and does not establish a detailed public history of corporate ownership, executive leadership, major advertising campaigns, or notable controversies. Its documented institutional milestones are therefore the creation of the fourth-station license, incorporation, launch of regular broadcasting, introduction of digital television, and final analog shutdown.

  • 2012

    Analog broadcasting ends

    [1]

    The station ended its analog transmission shortly before midnight on 31 March 2012, completing its transition to digital terrestrial broadcasting.

  • 2011

    Analog shutdown postponed after the earthquake

    [1]

    The planned analog television shutdown in Iwate was postponed following the 11 March 2011 earthquake and tsunami affecting northeastern Japan.

  • 2006

    Digital terrestrial broadcasting begins

    [1]

    Iwate Asahi Television commenced digital terrestrial television broadcasts on 1 October 2006.

  • 1996

    Regular broadcasting begins

    [1]

    After initial transmission tests in late September, JOIY-TV began regular operations on 1 October 1996 as Iwate's full ANN affiliate.

  • 1995

    License for a fourth Iwate television station established

    [1]

    A license to operate a fourth commercial television station in Iwate Prefecture was established on 19 June 1995.

  • 1995

    Iwate Asahi Television founded

    [1]

    The company was founded on 21 June 1995 and subsequently began construction of its broadcasting facilities.

Products and positioning

A regional commercial broadcaster providing Iwate-focused television coverage while distributing programming from the All-Nippon News Network.

  • Digital terrestrial television channel · 2006

    JOIY-DTV

    Iwate Asahi Television's primary digital terrestrial television service, identified with channel 5 and the JOIY callsign. It carries a combination of locally produced Iwate coverage and programming supplied through the All-Nippon News Network.

  • Regional broadcasting · 1996

    Local television programming

    IAT's local output serves viewers across Iwate Prefecture with regional news, weather, public-affairs information, and coverage of local communities and events. The available reference material does not identify a specific current program lineup.

  • Network television programming · 1996

    All-Nippon News Network programming

    As an ANN affiliate, Iwate Asahi Television distributes network news and other television programs associated with the Asahi broadcasting network, supplementing its locally produced schedule.

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