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Jägersro Center

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Jägersro Center is a shopping centre in Malmö, Sweden, opened in 1962 as Scandinavia's first hypermarket.

Last updated September 28, 2026

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Overview

Jägersro Center is a shopping centre located in Malmö, Sweden. It was inaugurated in 1962 under the name Wessels and is described as Scandinavia's first hypermarket. The centre is situated at the intersection of Jägersrovägen and Agnesfridsvägen, opposite Jägersro Trav & Galopp. It covers 26,000 square metres and has 2,000 parking spaces. The centre houses 36 shops, including a Coop Forum supermarket, and several restaurants. According to Wikipedia, it has an annual turnover of 950 million Swedish kronor and receives 5 million customers annually. The centre was renamed B&W in 1977 and later became Jägersro Center. Today, it positions itself as a hub in the growing Jägersro area of Malmö, offering a wide range of shops, restaurants and services for everyday needs. Its website highlights that it has served the community since 1962 and continues to evolve alongside new residential, green and commercial developments in the district.

History

Jägersro Center opened in 1962 under the name Wessels and is recognised as Scandinavia's first hypermarket. It was established in Malmö, Sweden, at the intersection of Jägersrovägen and Agnesfridsvägen, opposite the Jägersro Trav & Galopp racecourse. In 1977, the centre changed its name to B&W. Over the decades, it expanded to become a 26,000-square-metre shopping centre with 36 shops, including a Coop Forum supermarket, and several restaurants. It also provides 2,000 parking spaces. According to Wikipedia, the centre generates an annual turnover of 950 million Swedish kronor and welcomes 5 million customers each year. In recent years, the surrounding Jägersro area has been undergoing significant urban development, with new housing, green spaces, businesses and leisure activities. Jägersro Center positions itself as a central hub in this transformation, continuing to serve the local community with a broad retail and service offering.

  • 1977

    Renamed B&W.

  • 1962

    Opened as Wessels, Scandinavia's first hypermarket.

Products and positioning

A community shopping centre and hub in the growing Jägersro district of Malmö, offering everyday shopping, dining and services.

Product categories. Groceries · Fashion · Home goods · Restaurants · Services · Sports equipment

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