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J. A. Russell

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Retailer / private label

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New Zealand electrical wholesaler trading as J. A. Russell Ltd and Radcliffe Electrical.

Last updated September 16, 2026

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Overview

J. A. Russell is an electrical wholesaler in New Zealand. It offers a wide range of electrical supplies and services to many different kinds of customers, from one-man domestic electricians to large industrial and commercial trade contractors. The business trades as J. A. Russell Ltd in the North Island and as Radcliffe Electrical in the South Island, and operates 81 branches nationwide. For trade customers it provides a specialised online trade portal called on2Site.

History

J. A. Russell is an electrical wholesaler in New Zealand. The business trades as J. A. Russell Ltd and Radcliffe Electrical, operating as J. A. Russell Ltd in the North Island and as Radcliffe Electrical in the South Island, with 81 branches nationwide. It offers a wide range of electrical supplies and services to many different kinds of customers, from one-man domestic electricians to large industrial and commercial trade contractors. For trade customers it provides a specialised online trade portal called on2Site, where customers can buy online, browse a tailored catalogue, search the entire product range, check stock availability, and view statements and invoices.

Products and positioning

Electrical wholesaler serving customers ranging from one-man domestic electricians to large industrial and commercial trade contractors.

  • on2Site online trade portal

    A specialised online trade portal for trade customers, allowing online buying, browsing a tailored catalogue, searching the entire product range, checking stock availability, and viewing statements and invoices.

Sources5 sources

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