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Jack & Jason's Pancakes & Waffles

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Product brand

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Jack & Jason's Pancakes & Waffles is an independently owned San Francisco artisan-foods company producing organic pancake and waffle mixes.

Last updated August 31, 2026

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History

Jack & Jason's Pancakes & Waffles began when Jack Harper and Jason Jervis left corporate careers to establish an independent food enterprise. The company developed around the production of pancake and waffle mixes in San Francisco, with its manufacturing activity based in the Dogpatch neighborhood. From the outset, the business presented itself as an artisan producer rather than a mass-market packaged-food corporation, emphasizing natural and organic ingredients and a supply chain connected to domestic farmers and distributors. Its sourcing model relied heavily on regional suppliers. Ingredients for the product line included whole-wheat flour and baby oats from South San Francisco, fruit and nuts from California agricultural areas, and specialty components from Bay Area food businesses. The company also used pumpkin from Illinois and spices from Rancho Cordova, reflecting a blend of local and broader domestic sourcing. Its recipes were formulated without several ingredients associated with conventional shelf-stable pancake mixes, including hydrogenated oils, shortening, and certain processed additives and preservatives. The production range described in the available reference included five flavors: Original, Banana Walnut, Blueberry, Double Chocolate, and Pumpkin Spice. These products were marketed as breakfast mixes suitable for pancakes and waffles, with the brand highlighting whole grains, fiber, protein, and relatively low fat as nutritional attributes. The available material does not provide launch dates for individual flavors or indicate whether all five remain commercially available. Distribution initially concentrated on San Francisco and Northern California. Wholesale and retail outlets named in the reference included Boudin Bakery at Fisherman's Wharf, Mollie Stone's Markets, New Leaf Community Markets, and Nugget Markets. The company subsequently extended its reach through online shipping across the United States and through selected out-of-state retail availability in Portland, Phoenix, and Sellersville, Pennsylvania. The company also associated its business model with domestic economic recovery, local job creation, and support for American producers. It stated that it worked exclusively with domestic farmers and distributors, while giving particular attention to employment and economic activity in its local community. The available source does not document later corporate developments, ownership changes, acquisitions, financial results, additional products, or the company's current status. Those areas therefore remain unresolved.

  • Company founded by former corporate employees

    [1]

    Jack Harper and Jason Jervis left corporate jobs and established an independent artisan-foods business focused on pancake and waffle mixes.

  • Dogpatch production established

    [1]

    The company operated production in San Francisco's Dogpatch neighborhood, using natural and organic ingredients in its mix range.

  • Northern California wholesale distribution developed

    [1]

    The brand gained distribution through Bay Area and Northern California retailers and food businesses, including Boudin Bakery, Mollie Stone's Markets, New Leaf Community Markets, and Nugget Markets.

  • Expansion beyond California

    [1]

    The company extended availability through nationwide online shipping and selected retail locations in Oregon, Arizona, and Pennsylvania.

Products and positioning

An independent, artisan-oriented breakfast-food brand emphasizing organic and natural ingredients, regional and domestic sourcing, whole-grain nutrition, and locally oriented economic activity.

  • Pancake and waffle mix

    Original

    The core variety uses a blend centered on freshly milled whole-wheat flour and baby oats. It represents the brand's basic whole-grain breakfast offering and reflects its preference for minimally processed, natural ingredients.

  • Flavored pancake and waffle mix

    Banana Walnut

    A fruit-and-nut flavored mix made with farm-grown bananas and walnuts cultivated in Modesto, California. The flavor extends the basic whole-grain platform with recognizable agricultural ingredients rather than artificial flavor positioning.

  • Flavored pancake and waffle mix

    Blueberry

    This variety incorporates organic blueberries grown in California's Central Valley. It is part of the brand's fruit-based range and emphasizes identifiable, regionally sourced produce.

  • Chocolate pancake and waffle mix

    Double Chocolate

    The chocolate variety combines Hershey's cocoa with Guittard white chocolate chips sourced from Burlingame. It provides the range's dessert-oriented flavor while retaining the company's broader mix-based breakfast format.

  • Seasonal-style flavored pancake and waffle mix

    Pumpkin Spice

    This mix uses real pumpkin harvested in Momence, Illinois, together with spices from Rancho Cordova, California. Its formulation gives the line a spiced seasonal profile based on real pumpkin rather than only flavoring.

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