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Jacqmar is a historic British silk scarf brand founded in 1932, known for its iconic silk squares and royal connections, now revived with a flagship store in Mayfair, London.

Last updated September 26, 2026

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Overview

Jacqmar is a British luxury silk scarf brand founded in 1932. The brand quickly became synonymous with quality and innovation in fashion, producing high-quality printed silk squares that were favoured by members of the royal family, including Her Majesty Queen Elizabeth II. Jacqmar scarves were retailed by prestigious department stores such as Harrods, Selfridges, and Liberty. After a period of dormancy, the brand has been revived and now operates a flagship store at 16 Grosvenor Street in Mayfair, London. The current collection includes the '16 Grosvenor St, Mayfair' and 'Hip To Be Square' designs, all made in England from 100% silk, screen-printed and hand-rolled. Jacqmar continues to celebrate its heritage while appealing to a new generation of scarf wearers.

History

Jacqmar was founded in 1932 in the United Kingdom. The brand quickly established itself as a purveyor of high-quality silk scarves and squares, becoming synonymous with quality and innovation in fashion. Its scarves were a favourite of Her Majesty Queen Elizabeth II and were sold at prestigious retailers including Harrods, Selfridges, and Liberty. The brand's designs were also featured in institutions such as the Imperial War Museum and the V&A. After a period of inactivity, Jacqmar was revived and now operates a flagship store at 16 Grosvenor Street in Mayfair, London. The revival focuses on celebrating the brand's heritage while introducing new colours and designs for contemporary audiences. The current collection includes the '16 Grosvenor St, Mayfair' scarf, which commemorates the first Jacqmar shop on that street, and the 'Hip To Be Square' collection. All scarves are made in England from 100% silk, screen-printed and hand-rolled.

  • 1932

    Jacqmar founded in the United Kingdom.

  • Jacqmar scarves become a favourite of Queen Elizabeth II and are sold at Harrods, Selfridges, and Liberty.

  • Jacqmar designs featured in the Imperial War Museum and the V&A.

  • Brand revived with a flagship store at 16 Grosvenor Street, Mayfair, London.

Products and positioning

Luxury heritage British silk scarf brand with royal connections, offering high-quality, made-in-England silk accessories.

  • 16 Grosvenor St, Mayfair silk scarf

    90 x 90cm, 100% silk, screen printed, hand-rolled. Available in Fuchsia, Orange, Navy.

  • Hip To Be Square silk scarf

    Silk scarf in Navy and Platinum, Khaki and Ballet Slipper, Cobalt and Ice Blue. £180.00.

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