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Jacques Vert

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Jacques Vert is a British womenswear brand that developed from a London tailoring business into a multi-brand fashion-retailing group.

Last updated August 31, 2026

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Overview

Jacques Vert is a British womenswear brand and former fashion-retailing group associated with coordinated occasionwear, separates, dresses, coats and other clothing for adult women. The business began in 1972 when East End London tailors Jack Cynamon and Alan Green established a clothing company. In 1977, they introduced a coordinated fashion range under the Jacques Vert name, combining elements of their surnames with a French-style brand identity. The label became the principal name of a publicly traded fashion company and was distributed through department stores, concessions and selected standalone outlets. The company expanded beyond a single label during the 2000s. In December 2002 it acquired William Baird PLC, adding the Planet, Precis Petite and Windsmoor womenswear brands to its portfolio. This helped transform Jacques Vert into a multi-brand fashion group rather than a single-label retailer. The group later introduced Kaliko, Eastex and Dash among its associated brands, while its retail network extended across the United Kingdom and into selected international markets. Products were sold through department stores including Debenhams, John Lewis and House of Fraser, independent department stores, brand outlets and, in Canada, Hudson's Bay. The group also operated concessions and supported its retail network with warehousing and other operations in north-east England. The business launched the Just Last Season multi-brand outlet website in 2010, reflecting the growing importance of online clearance and outlet retailing. That same year, the company ceased to be publicly listed after its acquisition by Sun Capital Partners. In 2012, Jacques Vert Group merged with the Irisa group, whose principal trading name was Alexon. The enlarged group brought together a broader set of established British womenswear labels, but it subsequently experienced leadership changes, financial pressure and organizational restructuring. Teresa Tideman served as chief executive after the merger, Tim Davies became chief executive in April 2015, and chief financial officer Shaun Willis assumed the chief executive role in April 2016. In June 2016 the corporate business changed its name to Style Group Brands. The renamed company entered administration in June 2017 and its assets were sold to Calvetron Brands. The Jacques Vert name continued alongside selected labels, with Precis, Dash and Eastex identified as active brands in the post-2017 structure, while Windsmoor, Planet and Kaliko were described as inactive or on hiatus. A limited attempt was made to revive Windsmoor through a coats-focused collection during 2016–2017. The post-acquisition business remained under pressure. In May 2018, reports indicated that as many as 1,000 jobs were at risk as Calvetron Brands prepared for another administration process. Edinburgh Woollen Mill announced in August 2018 that it would acquire Calvetron Brands' assets. Edinburgh Woollen Mill itself entered administration in 2020 during the COVID-19 pandemic, creating further uncertainty around the ownership and commercial continuity of the Jacques Vert brand. Public reference material does not establish a definitive current operating status, corporate owner or active official website, so the brand's present legal and trading position should be treated as unresolved.

History

Jacques Vert originated in 1972 as a London tailoring business founded by Jack Cynamon and Alan Green, two tailors from the East End. The founders initially operated the company as a tailoring and clothing enterprise. In 1977 they created a coordinated fashion range and named it Jacques Vert, using a stylized French identity derived from their names. The label developed into the central brand of a British womenswear company and was sold through department stores, concessions and selected standalone locations. The company became a public fashion business and gradually expanded its distribution throughout the United Kingdom. Its proposition centered on coordinated womenswear and occasion dressing, with products designed to be combined into complete outfits. This format suited department-store concessions and helped the brand establish a presence alongside other mainstream British womenswear labels. A major strategic change came in December 2002, when the company acquired William Baird PLC. The transaction added Planet, Precis Petite and Windsmoor to the business, creating a broader multi-brand fashion-retailing group. Other labels associated with the group included Kaliko, Eastex and Dash. The enlarged organization operated more than one brand and sold through a mixture of department stores, independent retailers, concessions, outlets and international partners. Its international business included Canada, Ireland and the United Arab Emirates; before the 2017 administration it also traded in Belgium. In 2010 the group launched Just Last Season, a multi-brand outlet website intended to sell previous-season merchandise. The same year, the company was acquired by Sun Capital Partners and left the Alternative Investment Market of the London Stock Exchange. This ended its period as a quoted company and placed the business under private ownership. In 2012 Jacques Vert Group merged with the Irisa group, a womenswear business that had traded under the Alexon name since 1929. The combined organization was known as Jacques Vert Group Ltd. The merger added scale but also left the group managing a complex portfolio of mature fashion labels. Teresa Tideman became chief executive after the combination. She subsequently left the role, and Tim Davies joined as chief executive in April 2015. In April 2016, Shaun Willis, previously the finance director, became chief executive. The corporate group changed its name to Style Group Brands in June 2016. During this period, the organization continued to manage Jacques Vert and related labels, while a coats-focused attempt was made to revive Windsmoor. By June 2017, however, Style Group Brands had entered administration. The assets were sold to Calvetron Brands, which continued trading with Jacques Vert and selected associated names. Public descriptions of the post-administration portfolio identified Jacques Vert, Precis, Dash and Eastex as active, while Windsmoor, Planet and Kaliko were described as no longer actively sold or as being on hiatus. The financial and employment difficulties continued after the sale. In May 2018, reports indicated that Calvetron Brands was preparing for another administration and that approximately 1,000 jobs could be affected. In August 2018, Edinburgh Woollen Mill announced an acquisition of Calvetron Brands' assets. Edinburgh Woollen Mill itself entered administration in 2020 during the COVID-19 pandemic. Because the available reference material does not confirm a subsequent operating company, official website or definitive current trading network, the current status of Jacques Vert cannot be established with confidence.

  • 2020

    Edinburgh Woollen Mill enters administration

    [1]

    The administration of Edinburgh Woollen Mill created further uncertainty around the acquired fashion assets.

  • 2018

    Calvetron asset acquisition announced

    [1]

    Edinburgh Woollen Mill announced plans to acquire Calvetron Brands' assets.

  • 2017

    Style Group Brands enters administration

    [1]

    The company entered administration and its assets were sold to Calvetron Brands.

  • 2016

    Corporate name changed to Style Group Brands

    [1]

    The group adopted a new corporate name reflecting its multi-brand portfolio.

  • 2012

    Merger with Irisa/Alexon

    [2]

    Jacques Vert Group and the Irisa group merged to form Jacques Vert Group Ltd.

  • 2010

    Just Last Season launched

    [1]

    The group introduced a multi-brand outlet website for previous-season merchandise.

  • 2010

    Company leaves AIM

    [1]

    Sun Capital Partners acquired the company, ending its listing on the London Stock Exchange's Alternative Investment Market.

  • 2002

    William Baird acquired

    [1]

    The acquisition added Planet, Precis Petite and Windsmoor and expanded the company into multi-brand fashion retailing.

  • 1977

    Jacques Vert label introduced

    [1]

    The founders launched a coordinated fashion range under the Jacques Vert name.

  • 1972

    Company founded in London

    [1]

    Jack Cynamon and Alan Green established the business as East End London tailors.

Products and positioning

British department-store and concession womenswear focused on coordinated outfits, occasion dressing and accessible formal fashion for adult women.

  • Womenswear · 1977

    Jacques Vert womenswear

    The core Jacques Vert range focused on coordinated clothing for adult women. Its assortment included dresses, jackets, skirts, trousers, blouses, knitwear and accessories designed to work together as complete outfits. The label was particularly associated with occasionwear and formal department-store fashion rather than trend-led youth apparel.

  • Occasionwear

    Jacques Vert occasionwear

    Occasionwear was a central part of the brand's retail proposition, including formal dresses and coordinated outfits intended for weddings, parties and other social events. The products were distributed through department-store concessions and other mainstream retail channels.

  • Womenswear

    Windsmoor

    Windsmoor was one of the brands added through the William Baird acquisition. It was associated with mature womenswear and outerwear. The group attempted a limited revival through a coats-focused collection in 2016–2017, but later descriptions placed the label on hiatus rather than among the actively sold brands.

  • Womenswear

    Planet

    Planet became part of the Jacques Vert multi-brand portfolio through the 2002 William Baird acquisition. It represented a separate womenswear label within the group's department-store and concession strategy. Available reference material states that Planet was no longer actively sold after the later restructuring.

  • Petite womenswear

    Precis Petite

    Precis Petite was added to the group through the William Baird acquisition. It served the petite womenswear segment and formed part of the group's multi-label offering, although the available sources do not provide a complete product history or confirm its current commercial status.

  • Womenswear

    Eastex

    Eastex was one of the labels associated with the Jacques Vert fashion group. In descriptions of the post-2017 business, Eastex was identified alongside Jacques Vert, Precis and Dash as one of the brands still actively traded.

  • Womenswear

    Dash

    Dash was part of the group's later active brand portfolio. It was positioned as a separate womenswear label within the concession and department-store network, though detailed information about its collections and current availability is not established in the supplied sources.

Marketing campaigns

  • 2010Just Last Season

    United Kingdom

    The group launched a multi-brand outlet website called Just Last Season to sell previous-season merchandise from its fashion portfolio.

    Outcome. The available sources confirm the launch but do not document its later performance or duration.

Brand decisions

  • 2018

    Calvetron asset sale to Edinburgh Woollen MillM&A

    Background

    Calvetron Brands faced another administration process and sought a buyer for its assets.

    Action taken

    Edinburgh Woollen Mill announced that it would acquire all of Calvetron Brands' assets.

    Aftermath

    The subsequent administration of Edinburgh Woollen Mill in 2020 left the longer-term ownership and operation of Jacques Vert uncertain.

  • 2017

    Administration and sale to Calvetron BrandsOther

    Background

    Style Group Brands experienced financial distress after the corporate reorganization.

    Action taken

    The company entered administration and its assets were sold to Calvetron Brands.

    Aftermath

    Jacques Vert, Precis, Dash and Eastex continued to be identified as active brands, while several other labels were placed on hiatus or ceased active sale.

  • 2016

    Corporate rebranding as Style Group BrandsStrategy

    Background

    The company operated a portfolio of several womenswear labels rather than only the Jacques Vert name.

    Action taken

    It changed its corporate name to Style Group Brands.

    Aftermath

    The company entered administration the following year and its assets were subsequently sold to Calvetron Brands.

  • 2016

    Attempted Windsmoor revivalStrategy

    Background

    Windsmoor was one of the group's established labels but was not consistently active in the later portfolio.

    Action taken

    The group attempted to revive Windsmoor with a coats-only collection during 2016–2017.

    Aftermath

    Later descriptions characterized Windsmoor as inactive or on hiatus.

  • 2012

    Merger with IrisaM&A

    Background

    The group pursued greater scale by combining with the company trading as Alexon.

    Action taken

    Jacques Vert Group merged with the Irisa group to create Jacques Vert Group Ltd.

    Aftermath

    The combined company managed a larger collection of established womenswear brands, including the Alexon heritage.

  • 2010

    Launch of Just Last Season outlet channelStrategy

    Background

    The group needed a dedicated channel for previous-season stock across its multi-brand portfolio.

    Action taken

    It launched a multi-brand outlet website named Just Last Season.

    Aftermath

    The available material does not establish the channel's subsequent performance or operating lifespan.

  • 2010

    Acquisition by Sun Capital PartnersM&A

    Background

    The publicly listed company underwent a change in ownership.

    Action taken

    Sun Capital Partners acquired the business, which then left the London Stock Exchange Alternative Investment Market.

    Aftermath

    Jacques Vert became privately owned and was no longer AIM-listed.

  • 2002

    Acquisition of William Baird PLCM&A

    Background

    Jacques Vert sought to broaden its single-brand fashion business into a multi-brand retail group.

    Action taken

    The company acquired William Baird PLC and added Planet, Precis Petite and Windsmoor to its portfolio.

    Aftermath

    The transaction materially expanded the group's brand portfolio and retail scope.

Sources2 sources

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