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JAF Global is the international sales arm of the Austrian JAF Group, a leading Central European wholesaler of timber and wood-based products.

Last updated September 26, 2026

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Overview

JAF Global is the international sales and trading brand of the JAF Group, an Austrian, owner-managed wholesaler of timber and derived wood products. The group describes itself as a leading Central European wholesaler of wood and wood-based products, with more than 75 years of experience in the timber business. Its operations span two continents, 15 countries and around 75 branches, combining local market presence with access to international procurement markets. The product range is broad and covers the wood value chain: logs, sawn timber, veneers, plywood and panels, flooring, and decking and cladding. JAF states that its range comprises around 83,000 articles, of which more than 20,000 are permanently in stock. Customers are advised by product specialists, and the group offers services including logistics, warehousing, cutting to size, edging and furniture components. In flooring, JAF offers products from more than 20 leading European producers such as Kaindl, KronoSwiss, Unilin and Kährs, and it markets its own Signature Collection of engineered hardwood floors built on a birch plywood core. JAF positions itself as a full-service supplier with long-term relationships across the supply chain, from forest and sawmills to final processing. It emphasizes quality, personal customer service and an "all-round satisfaction package" that extends beyond sales to expert advice and logistics. The group is also active in sustainability certification, holding FSC and PEFC commitments; JAF International Services GmbH is identified as FSC-C016681. As a brand, JAF Global serves professional customers in the timber trade, construction, interior fit-out and related industries, with a particular focus on Austria and Eastern Europe while sourcing and selling internationally. The company is privately held and owner-managed, and its website presents it as both regionally rooted and globally connected.

History

The JAF Group traces its roots to more than seven decades of experience in the wood business, describing itself as having more than 75 years of experience. From its Austrian base, the group grew into a wholesaler of timber and derived wood products with a presence across Central and Eastern Europe. Its official company page states that JAF is based on two continents, operates in 15 countries and runs around 75 branches, making it a globally active and leading Central European wholesaler of timber and wood-based products. The group's model combines regional branches, which keep it close to local markets and customers, with international procurement and know-how. JAF says its strong regional connections allow it to respond faster and more flexibly, while its international reach gives it access to important procurement markets and the advantages of a global group, including market knowledge and exchange of experience among specialists. It also positions itself where trends develop and product innovations are introduced, citing Austria and Eastern Europe. Over time JAF has built long-term relationships at every link of the supply chain, from forest and sawmills to final processing, based on trustworthiness and personal customer service. Its product portfolio expanded to cover logs, sawn timber, veneers, plywood and panels, flooring, and decking and cladding. The group reports a range of around 83,000 articles, with more than 20,000 permanently in stock, and offers additional services such as cutting to size, edging and furniture components. In flooring, JAF works with more than 20 leading European producers, including Kaindl, KronoSwiss, Unilin and Kährs, and has developed its own Signature Collection of engineered hardwood floors. The group also emphasizes sustainability, committing to FSC values and PEFC certification, with JAF International Services GmbH identified as FSC-C016681. JAF remains an owner-managed company, a structure it highlights as central to its identity.

  • JAF Group accumulates more than 75 years of experience in the wood business.

  • JAF grows into a Central European wholesaler operating in 15 countries with around 75 branches across two continents.

  • JAF launches the Signature Collection of engineered hardwood floors.

  • JAF International Services GmbH is registered as FSC-C016681.

Products and positioning

Full-service, owner-managed Central European wholesaler of timber and wood-based products with local roots and global reach.

  • Logs

    JAF accompanies the value creation chain from forestry logs to cutting, production and sales.

  • Sawn timber

    Full-service supplier with direct access to all important procurement markets.

  • Veneers

    A wide choice of veneers for customers and their clients.

  • Plywood & panels

    Structural panels including plywood, OSB, solid wood, raw chipboard and MDF boards.

  • Flooring

    Flooring products from over 20 leading European producers such as Kaindl, KronoSwiss, Unilin and Kährs.

  • Decking & cladding

    Decking products with distinctive character and appearance.

  • Signature Collection engineered hardwood floors

    Refined engineered hardwood floors with over 60 colour options, built on a stable birch plywood core.

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