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Jägermeister RTD

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Product brand

Unclaimed

The supplied sources describe Jägermeister’s herbal liqueur range but do not establish a distinct Jägermeister RTD product or brand.

Last updated September 25, 2026

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Overview

The evidence supplied for this entry is about the Jägermeister brand and its herbal liqueur products, rather than a specifically identified ready-to-drink (RTD) offering. Jägermeister’s official site describes its original herbal liqueur as made with 56 herbs, roots, and spices, and says it is matured in oak barrels. It also names Jägermeister MANIFEST, Cold Brew Coffee, and Orange among products or variations in its range. The official history page attributes the development of the recipe to Curt Mast, son of Wilhelm Mast, whose family business had been a vinegar factory and wine shop. It says the herbal liqueur was launched on the German market and connects the brand’s origins with Wolfenbüttel. The supplied material does not identify a packaged Jägermeister RTD product, its launch, markets, ownership details, or corporate structure. Accordingly, this entry cannot reliably describe Jägermeister RTD as a distinct commercial offering.

History

The supplied official history presents Jägermeister as a herbal liqueur whose roots lie in the Mast family business in Wolfenbüttel, Germany. It says Wilhelm Mast’s son Curt took the family business, then a vinegar factory and wine shop, in a new direction. Curt spent several years perfecting a recipe using 56 natural ingredients—herbs, roots, and spices. The official page says the liqueur was subsequently launched on the German market. The supplied homepage title refers to Jägermeister as a liqueur crafted since 1935, but the extracts do not give a specific founding date for a separate RTD product. The official products page describes the original herbal liqueur as matured in oak barrels and identifies it as the origin and inspiration of the Jägermeister brand. It also mentions later additions to the product family, including Jägermeister MANIFEST, which it dates to 2017, and Cold Brew Coffee, described as combining Jägermeister Original with coffee and cacao. The supplied pages also describe Jägermeister Orange, a citrus-flavored offering, including suggested ways to serve it. These sources document the broader Jägermeister liqueur range but do not name, describe, or date a distinct Jägermeister RTD product. They provide no evidence about an RTD launch, packaged format, distribution markets, or ownership changes. The history of the exact subject therefore remains unverified.

  • 2017

    Jägermeister MANIFEST joins the product family

  • 1935

    Jägermeister is described as a liqueur crafted since 1935

Products and positioning

The supplied official material presents Jägermeister as a German herbal liqueur brand. It does not establish positioning for a distinct RTD offering.

  • Jägermeister Original

    The official products page describes a herbal liqueur made with 56 herbs, roots, and spices and matured in oak barrels.

  • Jägermeister MANIFEST

    The official products page describes it as a super-premium herbal liqueur and dates it to 2017.

  • Jägermeister Cold Brew Coffee

    The official products page describes it as Jägermeister Original blended with coffee and cacao.

  • Jägermeister Orange

    The official page describes a citrus-flavored offering and suggests serving it as an ice-cold shot or with lemon-lime soda.

Sources4 sources

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