Jaguar!

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Jaguar! is a steel family roller coaster at Knott's Berry Farm in Buena Park, California.

Last updated November 4, 2026

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Overview

Jaguar! is a steel family roller coaster located in the Fiesta Village area of Knott's Berry Farm in Buena Park, California. The attraction was built by Zierer and designed by roller-coaster engineer Werner Stengel. It opened to the public on June 17, 1995, after the park announced the project in December 1994. The original development was reported to have a construction cost of $10 million, although the ride's planned May 1995 opening was delayed. The attraction is strongly themed around a Mesoamerican temple and jaguar imagery. Guests enter through a decorated temple queue containing painted scenes, idols, skulls, prisoners, and other archaeological or ritual motifs. Audio effects include tribal-style drums, environmental sounds, and a jaguar roar that can be heard near the ride's closing helix. The themed setting gives the coaster a distinct identity within Knott's Berry Farm and links its name, visual design, and ride effects. Jaguar!'s layout begins with a lift hill leaving the station, followed by banked turns, a passage through the upper portion of the temple, and an interaction with the loop of the neighboring MonteZOOMa attraction. The train then climbs a second lift hill before traversing a sequence of undulations and turns, including a section near Timber Mountain Log Ride and a final banked helix leading to the brakes. The ride uses two trains, each made up of 15 cars with two seats per car, giving each train a nominal capacity of 30 riders. During its operating life, the attraction received several modifications. Some effects associated with the original presentation, including a fire effect near the temple and steam effects around jaguar figures in the station-approach area, were reportedly removed after Cedar Fair assumed corporate control of the park. Fabric seatbelts were later added to the trains. The ride's color scheme also changed from its original red track with brown supports to orange track with light-blue supports, before returning in 2016 to red track with light-brown supports. Jaguar! remains an operating theme-park attraction rather than a standalone consumer brand. Its principal commercial context is Knott's Berry Farm's admissions and ride offering, and its positioning is as a themed, family-oriented steel coaster integrated into the park's broader Fiesta Village environment.

History

Jaguar! was developed for Knott's Berry Farm as a themed steel family roller coaster. The park announced the project in December 1994, identifying the attraction as a forthcoming addition to its Buena Park, California property. Zierer constructed the coaster and Werner Stengel designed its track layout. Although the attraction was initially expected to open in May 1995, the schedule slipped, and Jaguar! ultimately welcomed guests on June 17, 1995. The ride was conceived as more than a bare coaster. Its station and queue were designed as a Mesoamerican temple, with painted scenes, idols, skulls, prisoner imagery, and other decorative elements that established the attraction's archaeological-adventure theme. Jaguar references appear throughout the setting, including the ride's name, visual motifs, sound design, and animal figures near the station approach. A jaguar roar is associated with the ride's helix section, while drums and other environmental effects contribute to the atmosphere. Jaguar!'s course begins with a lift hill from the station, followed by a series of turns and descents. The train passes through the upper temple area and travels through the loop of MonteZOOMa: The Forbidden Fortress before reaching a second lift hill. The later portion includes several bunny hills, a turn near Timber Mountain Log Ride, additional undulations, and a banked helix before the brake run. The ride's two trains each contain 15 two-seat cars, producing a 30-rider train configuration. Several changes occurred during the attraction's operation. After Cedar Fair's corporate takeover, certain effects may have been removed, including a fire effect at the top of the temple and steam effects associated with jaguar figures in the station-approach area. Fabric seatbelts were added to the trains, similar to restraints used on other Knott's attractions. The coaster was also repainted: its original red track and brown supports became bright orange track with light-blue supports, and the earlier palette was restored in 2016 with red track and light-brown supports. Jaguar! is best understood as a branded individual attraction within Knott's Berry Farm rather than as a separate company or product portfolio. Its continuing identity derives from the combination of a family-oriented steel coaster, a heavily themed queue and station, and its placement within the park's Fiesta Village area.

2016
Original color palette restored
[1]Jaguar! — Wikipediaen.wikipedia.org
The attraction was repainted with red track and light-brown supports, replacing the previous orange-and-light-blue scheme.
1995
Public opening
[1]Jaguar! — Wikipediaen.wikipedia.org
Jaguar! opened to the public on June 17, 1995, after its expected May opening was delayed.
1994
Project announced
[1]Jaguar! — Wikipediaen.wikipedia.org
Knott's Berry Farm announced the planned Jaguar! roller coaster in December 1994.

Products and positioning

A highly themed steel family roller coaster combining a moderate-scale coaster layout with a Mesoamerican temple setting, jaguar imagery, special effects, and integration with other attractions at Knott's Berry Farm.

Steel family roller coaster · 1995
Jaguar!
A Zierer-built, Werner Stengel-designed steel family coaster at Knott's Berry Farm. The ride uses a temple-themed setting, two lift hills, banked turns, bunny hills, a helix, and a section passing through the loop of MonteZOOMa: The Forbidden Fortress. Its trains consist of 15 two-seat cars.

Controversies

2021
Jaguar recalls one F-Type in the United States
Jaguar decided to conduct a voluntary recall of one 2018 F-Type in the United States because an additional mesh layer in the instrument-panel fascia could cause the windshield to crack and delaminate and could tear the airbag in a crash. The recall repair is replacement of the fascia at no charge.
Source
2019
Jaguar XEL and XFL vehicle recall announced in China
Chery Jaguar Land Rover filed a recall plan covering 6,365 domestically produced Jaguar XEL and XFL vehicles. The company said an intercooler pipe could detach in extreme cases, potentially causing the vehicle to stall while driving or fail to start, and said it would replace the pipe with an improved part free of charge.
Source

2016
Repainting to restore the original appearanceOther
Background
Jaguar! had previously been repainted with orange track and light-blue supports.
Action taken
The coaster was repainted red with light-brown supports, returning it to a scheme closer to its original appearance.
Aftermath
The attraction resumed its earlier visual identity while remaining part of Knott's Berry Farm.
Source
Ride effects and restraint modificationsOther
Background
During the attraction's operating life, some original effects were reportedly removed and fabric seatbelts were added to the trains.
Action taken
The fire effect near the temple and steam effects around station-approach jaguar figures may have been discontinued, while fabric seatbelts were installed.
Aftermath
The ride continued operating with a modified effects package and updated restraint configuration.
Source

Recent events

Unconfirmed
Chery reported to be considering acquiring the Jaguar brand; preliminary contacts made[5]奇瑞被曝有意收购捷豹品牌，双方已展开初步接洽news.cheshi.com
According to a report citing internal sources at Chery International, Chery intends to acquire the Jaguar brand and has already held preliminary communications; the report frames Jaguar's owner Tata as the counterparty, with Tata's willingness to release Jaguar-related rights described as the core issue. Two possible paths are outlined: an outright acquisition of the Jaguar brand by Chery with a one-time asset transfer, or an IP joint venture modeled on the Freelander arrangement in which Tata retains brand ownership and contributes brand IP and design know-how while Chery contributes its E0X platform, electrification and supply-chain capabilities. The report notes Jaguar's FY25-26 global retail volume was just over 10,000 units (industry estimate about 14,000) and ties the brand's fate to the Type01 EV's planned 2027 US launch. No agreement has been reached; the contacts are preliminary and unconfirmed by the companies.
2026.10.09
Reported2026.10.09
Jaguar unveils all-electric four-door GT Type 01[6]捷豹发布纯电四门GT车型Type 01auto.zol.com.cn
On October 9, 2026, Jaguar officially unveiled the Type 01, an all-electric four-door GT, at Gaydon, UK. The car uses a tri-motor drivetrain with combined output of 1,015 hp, a 118 kWh battery with up to about 640 km CLTC range and 850-volt high-voltage architecture, and carries a starting price of about $130,000, with pre-orders opening in early 2027 and deliveries from 2028. Jaguar also confirmed a second model in its brand revival strategy has entered development with a global debut expected in 2028, and said it is upgrading its service system with highly customized experiences such as multi-day test drives.
2026.10.07
Reported2026.10.08
Jaguar unveils Type 01 electric car priced from £130,000[7]捷豹发布Type 01电动车，起售价13万英镑bbc.co.uk
Jaguar, whose parent company JLR has invested billions reinventing the brand, unveiled its new Type 01 electric car this week. The model has a minimum cost of £130,000 in the UK and $130,500 in the US, produces about 1,000 horsepower, accelerates from 0-62mph in 3.2 seconds and has a stated range of up to 320 miles at sustained highway speed. The vehicles will be assembled at Lode Lane in Solihull, with battery packs made at the Wolverhampton plant, and the car was transferred to Manhattan for the launch.
Unconfirmed
Reported2026.10.07
Jaguar unveils $130,500 electric vehicle in major brand reboot[8]捷豹发布130,500美元电动车型，推进重大品牌重塑news.google.com
Luxury carmaker Jaguar unveiled a $130,500 electric vehicle as part of a major brand reboot, according to CNBC.
2026.10.06
Reported2026.10.07
Jaguar unveils all-electric Type 01[9]捷豹发布全电动Type 01车型bbc.co.uk
Jaguar unveiled its new all-electric Type 01 on Tuesday, two years after its 2024 rebranding sparked a 'woke' backlash. Parent company JLR, which has invested billions reinventing Jaguar, says the four-door Grand Tourer starts at £130,000 in the UK and $130,500 in the US, produces about 1000 horsepower, accelerates from 0-62mph in 3.2 seconds and has a range of up to 320 miles at sustained highway speed. The design drew mixed reactions on social media.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
2022.03.04
Reported2022.03.08
Jaguar Vision Gran Turismo Roadster released in Gran Turismo 7[10]Jaguar Vision Gran Turismo Roadster 在《Gran Turismo 7》中推出autoevolution.com
Jaguar's Vision Gran Turismo Roadster, an all-electric race car designed exclusively for the Gran Turismo game, was offered for download in Gran Turismo 7 starting March 4, 2022.
2021.11.03
Reported2021.11.03
Jaguar and Land Rover sign Avanci patent license agreement[11]Jaguar与Land Rover签署Avanci专利许可协议finanznachrichten.de
Avanci announced that Jaguar and Land Rover signed an agreement granting them licenses to essential 2G, 3G, and 4G patents from participating patent owners.
2021.10.26
Reported2021.10.26
Jaguar announces India pricing for the 2021 XF[12]Jaguar公布2021款XF印度售价economictimes.indiatimes.com
Jaguar announced India pricing for the 2021 XF: the petrol variant is priced at Rs 71.60 lakh and the diesel variant at Rs 76 lakh, ex-showroom.
Unconfirmed
Jaguar launches the E-PACE in overseas markets[13]捷豹E-PACE在海外市场上市news.cheshi.com
Jaguar's updated E-PACE has officially gone on sale in overseas markets.
Unconfirmed
Reported2021.08.16
Jaguar releases updated F-PACE in overseas markets[14]捷豹新款F-PACE在海外市场开售finance.sina.com.cn
Jaguar's updated F-PACE went on sale in overseas markets with exterior and equipment changes and five models offered for consumers.

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