James Boag's

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Product brand

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Premium beer brand from Tasmania, Australia.

Last updated November 4, 2026

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Overview

James Boag's is an Australian beer brand founded by James Boag in 1881 in Tasmania. Known for its premium lagers and ales, brewed with pure Tasmanian water and quality ingredients. Currently owned by Lion.

Products and positioning

Premium, heritage, Tasmanian origin

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