Japanet Holdings
Corporate brand
UnclaimedJapanese corporate group known for TV shopping and mail-order retail, marking its 40th anniversary.
Last updated September 15, 2026
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Overview
Japanet Holdings is the corporate group behind the Japanet brand, whose history traces back to the establishment of 'Takata Co., Ltd.' in January 1986, separated from the Takata Camera Group. The company began mail-order operations with radio shopping on NBC Nagasaki Broadcasting in March 1990, launched TV shopping in June 1994, and changed its name from 'Takata Co., Ltd.' to 'Japanet Takata Co., Ltd.' in May 1999. The group has since expanded into logistics, customer service, media production, regional development, and sports, and in 2026 marked its 40th anniversary.
History
In January 1986, 'Takata Co., Ltd.' was established, separated from the Takata Camera Group. In March 1990, the company started its first radio shopping program on NBC Nagasaki Broadcasting, beginning mail-order operations. By March 1991, it had completed a nationwide radio shopping network from Hokkaido to Okinawa. In June 1994, it launched 'Japanet Takata TV Shopping' as a 30-minute late-night program, starting TV shopping operations. In May 1995, it began issuing mail-order catalogs for customer members, and in December 1995, it started newspaper insert flyers, fully entering paper-based mail-order nationwide. In May 1999, the company changed its name from 'Takata Co., Ltd.' to 'Japanet Takata Co., Ltd.' In March 2000, it launched the large comprehensive catalog 'Japanet Club' and opened its internet homepage, starting online shopping. In February 2001, it built the Hiu Head Office Building with a large logistics center and order center in Hiu-machi, Sasebo City, Nagasaki Prefecture, and relocated its head office. In March 2001, it opened the full-scale TV studio 'Japanet Studio 242' and launched the specialized channel 'Japanet Studio 242' on CS digital broadcasting 'Sky PerfecTV!', starting nationwide broadcasts including live shows. In June 2001, it conducted its first live TV shopping on NBC Nagasaki Broadcasting, starting live shopping on terrestrial TV. In June 2007, it introduced an outside broadcast vehicle for more realistic program production. In January 2009, it opened a large-scale employee welfare facility near the head office with a gymnasium, futsal court, tennis court, and natural hot spring. In September 2010, it established 'Japanet Communications Co., Ltd.' to strengthen call centers. In October 2010, it renewed the CS digital specialized channel 'Studio 242' to 'Japanet Channel DX'. In August 2012, it opened the Japanet Takata Tokyo Office. In December 2013, it released the 'Japanet App' for smart devices. In November 2014, it separated the logistics division of Japanet Takata to establish 'Japanet Logistics Co., Ltd.' and separated the after-service division to establish 'Japanet Service Partners Co., Ltd.' In January 2015, it integrated management with Espring Agence Co., Ltd. to establish 'Japanet Media Creation Co., Ltd.' for media buying and marketing strengthening, and Takata Akihito became Representative Director and President. In January 2016, it separated the installation work division of Japanet Takata to establish 'Japanet Takata Japanet Field Support Co., Ltd.' and established 'Japanet Business Associates Co., Ltd.' to handle routine administrative tasks for the Japanet Group. In July 2016, the Japanet Takata shopping site was fully renewed as 'Japanet Senka' featuring selected products. In September 2016, it opened the experiential store Japareku Labo in Marina City Fukuoka. In May 2017, it made 'V-Varen Nagasaki' a group company. In January 2018, it merged two group companies to establish 'Japanet Logistics Service Co., Ltd.' handling shipping and installation, and established 'Japanet Service Innovation Co., Ltd.' handling cruising and water server businesses. In June 2019, it established 'Regional Creation Nagasaki Co., Ltd.' aiming to establish a private-sector-led regional revitalization model, and merged two group companies to establish 'Japanet Communications' handling purchase reception to repair and after-service. In March 2020, it separated the advertising production, program production, and event planning functions from Japanet Media Creation to establish 'Japanet Communication Design Co., Ltd.' integrating PR and advertising functions. In April 2020, it began designated management of Inasayama Park and ropeway. In July 2020, Inasayama...
Products and positioning
Multi-channel retailer and corporate group centered on TV shopping and mail-order, with diversified businesses including logistics, media, regional development, and sports.
J PRIDE LIFETECH
Japanet's first private brand, announced in 2026.
Recent events
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