JapanSwimsuit
Trademark
UnclaimedJapanSwimsuit (Japan Swimsuit Association, JSA) is a Japanese industry association of swimwear manufacturers, founded in 2002, dedicated to swimwear product development and promotion.
Last updated September 28, 2026
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Overview
JapanSwimsuit, formally known as the Japan Swimsuit Association (日本スイムスーツ協会, abbreviated JSA), is a Japanese industry body composed of swimwear manufacturers. It describes itself as the only swimwear association in Japan, with the stated purpose of developing and supplying swimwear products. The association was established on September 25, 2002, when the previously separate Tokyo Swimsuit Association, the West Japan Swimsuit Industrial Cooperative, and various individual swimwear manufacturers came together to form a single organization. As of March 2013, nine companies were members of the association. The member companies listed include April, Create Fashion, Toray Diplomode, Season, Shrine, Tortoise Eleven, Dream, Nikki, and Black Shark. Beyond its industry coordination role, JSA has run a promotional campaign girl program since 2005, selecting a representative each year to appear in swimwear campaigns. The first JSA campaign girl was Kana Sugiura in 2005, followed by Kimie Yoshida in 2006, Anna Sonoda in 2007, Maki Issou in 2008, Ayano Muramatsu in 2009, Minako Yamada in 2010, Rena Tomabechi in 2011, Kana Sasaki in 2012, Haruna Yahagi in 2013, Rino Kakinohana in 2014, Momoko Yokomachi in 2015, Nanami Shimada in 2016, and Nanako Aizawa in 2018. The association maintains a website at j-swim.com and an official presence on X (formerly Twitter) under the handle @JapanSwimsuit. As an industry association rather than a single commercial manufacturer, JapanSwimsuit functions as a collective brand and coordinating body for its member swimwear makers, promoting swimwear products and campaigns in the Japanese market.
History
The Japan Swimsuit Association (日本スイムスーツ協会, JSA) was formed on September 25, 2002, through the merger of previously separate organizations: the Tokyo Swimsuit Association, the West Japan Swimsuit Industrial Cooperative, and various individual swimwear manufacturers. The association was created to unify the swimwear industry in Japan and to pursue product development and product supply. It presents itself as the only swimwear association in Japan. As of March 2013, nine companies were members: April, Create Fashion, Toray Diplomode, Season, Shrine, Tortoise Eleven, Dream, Nikki, and Black Shark. In 2005, JSA launched its campaign girl program, appointing one representative per year to promote swimwear. The first was Kana Sugiura in 2005, followed by Kimie Yoshida (2006), Anna Sonoda (2007), Maki Issou (2008), Ayano Muramatsu (2009), Minako Yamada (2010), Rena Tomabechi (2011), Kana Sasaki (2012), Haruna Yahagi (2013), Rino Kakinohana (2014), Momoko Yokomachi (2015), Nanami Shimada (2016), and Nanako Aizawa (2018). The association maintains a website and an official X (formerly Twitter) account under the handle @JapanSwimsuit.
Japan Swimsuit Association founded on September 25, 2002, through the merger of the Tokyo Swimsuit Association, the West Japan Swimsuit Industrial Cooperative, and various swimwear manufacturers.
First JSA campaign girl appointed: Kana Sugiura (2005).
As of March 2013, nine companies were members of the association.
Nanako Aizawa appointed as the 13th JSA campaign girl (2018).
Products and positioning
Industry association and collective brand for Japanese swimwear manufacturers, promoting swimwear products and campaigns.
Swimwear
Swimwear product development and promotion
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