Skip to content

Corporate brand

Unclaimed

Jarrold is a long-established, family-involved Norwich group whose activities span department-store retail, publishing, printing, property, training, and facilities management.

Last updated August 25, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

Jarrold is a privately held Norwich-based business group with roots in an East Anglian mercantile enterprise founded by John Jarrold in 1770. The company began at Woodbridge in Suffolk and moved its principal base to Norfolk in 1823. The Jarrold family, whose ancestry is associated with French Huguenot migration to England, continued to develop commercial interests across East Anglia and became closely identified with Norwich's civic and business life. The group's best-known public-facing operation is Jarrolds, a department store in central Norwich. The principal store occupies a building designed by George John Skipper between 1903 and 1905, a structure commonly noted for its Baroque character. In addition to the city-centre department store, the retail business has operated further shops in Norwich and in the Norfolk towns of Wymondham and Cromer. Retail activity has traditionally covered multiple department-store categories rather than a single specialist product line, making the Jarrolds name a regional destination brand as well as a trading company. Jarrold's history also includes substantial publishing and printing activity. John Jarrold Jr. diversified the business into publishing in 1823, and the firm is associated with the first edition of Anna Sewell's Black Beauty in 1877. During the twentieth century, Jarrold published Discovery: The Magazine of Scientific Progress for several decades, introduced the Jackdaw Library paperback series in 1936, and followed it with the Jackdaw Crime Series in 1939. The company's publishing history places it within the development of British popular and educational print culture, while its printing operation later served major magazine and publishing clients. The group has not been limited to retail and publishing. Its non-retail interests have included Jarrold Properties, Jarrold Training, and St James Facility Management. In 2004, Jarrold and Sons announced plans to sell a 70 percent stake in its Norwich-based magazine-printing operation, while retaining its other interests in retail, publishing, training, and property. The printing business at that time produced or handled work connected with titles and publishers including Esquire, Good Housekeeping, Harper's & Queen, Country Living, IPC, Emap, and the Financial Times. Jarrold has also had a visible role in Norwich community life. The company sponsored a stand at Norwich City Football Club's Carrow Road stadium. The stand was known as the Jarrold Stand until the original sponsorship arrangement ended in 2016. Members of the Jarrold family have continued to participate in civic institutions, including ceremonial and public roles in Norwich and Norfolk. The business therefore combines a regional retail identity, a substantial historical publishing legacy, and a diversified service-and-property structure. Its present-day profile is primarily local and regional, centered on Norfolk rather than on international markets.

History

Jarrold's history begins in 1770, when John Jarrold established the business at Woodbridge in Suffolk. The enterprise emerged from a family with Huguenot ancestry: the Jerauld family had come to Essex from France in the late seventeenth century, and later generations expanded their mercantile activities across East Anglia. The family became increasingly connected with Norwich, where the business eventually established its principal identity. A major early turning point came in 1823, when the firm relocated to Norfolk and John Jarrold Jr. broadened its activities into publishing. This diversification gave Jarrold a role beyond conventional trading and retail. In 1877, the company published the first edition of Anna Sewell's Black Beauty, one of the most enduring works associated with its publishing history. The business subsequently developed a varied list of books and periodicals, including Discovery: The Magazine of Scientific Progress, which appeared for several decades from the 1920s. Jarrold expanded its role in mass-market publishing during the interwar period. In 1936 it entered the paperback-series market with the Jackdaw Library, followed in 1939 by the Jackdaw Crime Series. These series formed part of the company's contribution to accessible book publishing and helped connect the Jarrold name with inexpensive, widely distributed reading material. The retail side of the business became particularly visible in central Norwich. Jarrolds' principal department-store building was designed by George John Skipper and constructed between 1903 and 1905. Its architectural character, often described as Baroque, made it a notable part of Norwich's commercial townscape. The retail operation later extended to additional shops in Norwich and to outlets in Wymondham and Cromer, reinforcing the company's position as a Norfolk-focused department-store group. Alongside retail and publishing, Jarrold developed a printing business capable of producing magazines and other commercial work. By 2004, the Norwich-based printing operation was associated with titles including Esquire, Good Housekeeping, Harper's & Queen, and Country Living, and with work for publishers or organizations including IPC, Emap, and the Financial Times. That year Jarrold and Sons announced an intention to sell a 70 percent stake in the printing operation. The proposed transaction reflected a broader effort to manage a diversified portfolio while continuing the group's other interests. The modern group has included Jarrold Properties, Jarrold Training, and St James Facility Management in addition to its retail and publishing-related activities. This structure gives the company a mixed operating profile: the Jarrolds stores provide the most visible consumer-facing presence, while the other divisions serve property, professional-training, facilities, and business-to-business needs. Jarrold has also maintained a strong connection to the civic life of Norwich and Norfolk. Family members have held local ceremonial and public appointments, including the Lord Mayoralty and Shrievalty of Norwich, and Caroline Jarrold has served as a Deputy Lieutenant for Norfolk since 2018. The family is also connected with City of London livery companies. In sport, Jarrolds sponsored a stand at Norwich City Football Club's Carrow Road ground; the original naming arrangement ended in 2016. The group remains family-involved and privately held. Its historical importance rests on the unusual continuity between an eighteenth-century East Anglian trading concern, a regional department-store brand, and a diversified group with publishing, printing, property, training, and facilities-management activities.

  • 2018

    Family civic role in Norfolk

    [1]

    Caroline Jarrold began serving as a Deputy Lieutenant for Norfolk, continuing the family's involvement in regional civic life.

  • 2016

    Carrow Road naming arrangement ends

    [1]

    The original sponsorship deal for the Jarrold Stand at Norwich City Football Club's Carrow Road ground ended.

  • 2004

    Proposed disposal of majority printing stake

    [1]

    Jarrold and Sons announced plans to sell a 70 percent stake in its Norwich-based magazine-printing operation.

  • 1939

    Jackdaw Crime Series launched

    [1]

    Jarrold followed its Jackdaw Library with a dedicated Jackdaw Crime Series.

  • 1936

    Jackdaw Library launched

    [1]

    The company entered the paperback-series market with the Jarrolds' Jackdaw Library.

  • 1920

    Discovery magazine begins

    [1]

    Jarrold began publishing Discovery: The Magazine of Scientific Progress, which continued for several decades.

  • 1905

    Completion of the Norwich department-store building

    [1]

    The central Norwich Jarrolds store, designed by George John Skipper between 1903 and 1905, was completed.

  • 1877

    Publication of Black Beauty

    [1]

    Jarrold published the first edition of Anna Sewell's Black Beauty.

  • 1823

    Relocation to Norfolk and entry into publishing

    [1]

    The firm relocated its principal base to Norfolk, and John Jarrold Jr. diversified the business into publishing.

  • 1770

    Business founded at Woodbridge

    [1]

    John Jarrold established the business at Woodbridge in Suffolk, creating the enterprise that later became associated with Norwich.

Products and positioning

A heritage-led, family-involved regional business group combining department-store retail with publishing, printing, property, training, and facilities-management operations. Its strongest brand association is with Norwich and Norfolk.

  • Department-store retail

    Jarrolds department stores

    Jarrolds is the group's principal consumer-facing retail operation. Its central Norwich department store occupies a historically significant building designed by George John Skipper between 1903 and 1905. The business has also operated shops in Norwich and in the Norfolk towns of Wymondham and Cromer, serving a predominantly regional customer base with broad department-store merchandise.

  • Book and periodical publishing · 1823

    Jarrold publishing

    Jarrold entered publishing in 1823 and developed a varied catalogue of books, periodicals, and series. Its historical publishing associations include the first edition of Anna Sewell's Black Beauty, Discovery: The Magazine of Scientific Progress, the Jackdaw Library, and the Jackdaw Crime Series.

  • Commercial and magazine printing

    Jarrold Printing

    The Norwich-based printing operation produced magazines and other commercial print work. In the early 2000s its portfolio included titles such as Esquire, Good Housekeeping, Harper's & Queen, and Country Living, alongside work connected with IPC, Emap, and the Financial Times. Jarrold announced a proposed sale of a 70 percent stake in the operation in 2004.

  • Property

    Jarrold Properties

    Jarrold Properties is one of the non-retail activities identified within the Jarrold Group. The available reference material establishes the division's place in the group but does not provide sufficient detail about its individual properties, services, or current portfolio.

  • Professional training

    Jarrold Training

    Jarrold Training is a group division focused on training-related activities. The available reference material confirms its inclusion among the group's continuing business interests but does not specify its current course portfolio or customer segments.

  • Facilities management

    St James Facility Management

    St James Facility Management forms part of Jarrold's non-retail business interests. It represents the group's facilities-management activity, although the supplied sources do not describe its detailed service range or geographic footprint.

Brand decisions

  • 2004

    Proposed sale of a 70 percent printing stakeM&A

    Background

    Jarrold and Sons was operating a diversified group that included retail, publishing, printing, training, and property. Its Norwich printing division served magazine and commercial publishing customers.

    Action taken

    The company announced its intention to sell a 70 percent stake in the Norwich-based magazine-printing business while continuing its other principal interests.

    Aftermath

    The available reference material records the proposed transaction and the intended continuation of the group's other businesses, but does not establish the final completion terms or subsequent ownership structure.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/jarrold · Editorial policy · How profiles are compiled