JB Sportmanagement

JB Sportmanagement is a German sports-sponsoring company based in Memmingen in the Allgäu region of Bavaria. According to its own description, it is a sports-sponsoring firm that currently represents regional ice-hockey clubs in the third and fourth German ice-hockey leagues as well as clubs in the 1st Women's Bundesliga. Its core business is to give small, medium-sized and large companies attractive opportunities to present themselves in an emotional advertising environment — above all in ice-hockey arenas. The agency's offering spans the full sponsorship value chain. For clubs, it handles the acquisition and care of sponsors, partners and equipment suppliers; marketing and positioning; drafting and structuring contracts; providing a video wall; helping place stadium advertising; planning and running sponsor match days ("Sponsor of the Day"); invoicing; event organisation; preparing and producing advertising blocks for the streaming platform SpradeTV and the video walls; and supporting season-ticket sales to sponsors. For companies, it develops tailor-made, targeted sponsoring concepts designed to achieve specific communication goals, using stadium presence and SpradeTV broadcasts to reach attentive audiences at every home game. JB Sportmanagement positions itself around the emotional power of sport. Its website argues that ice hockey is regarded as the fastest team sport in the world, and that dynamics, power, endurance and technique shape the image of the sport — attributes that companies can borrow through sponsorship. It lists values such as community, health, tolerance and fairness, education, respect and the overcoming of social barriers as reasons why sport is an effective communication platform, and stresses that sponsorship can raise brand awareness, change image and build customer and employee relationships in a non-business setting. The company also presents itself as regionally committed. It supports social projects that strengthen sport and health in the region, and in 2022 it initiated the Allgäuer Sportpreis together with the VR-Bank, an award for people who have contributed to women's sport in the Allgäu. Each award is endowed with 1,000 euros, which the winners pass on to social projects. Another partnership highlighted by the company is with the ECDC Memmingen women's ice-hockey team, which acts as special ambassadors for the Stiftung Chirurgie of the Technical University of Munich. JB Sportmanagement is a privately held company. It is not a club, league or governing body; it is a commercial sponsorship and marketing intermediary working on behalf of clubs and corporate sponsors, primarily in the Allgäu and Bavarian ice-hockey scene.

JB Sportmanagement is a sports-sponsoring company based in Memmingen in the Allgäu region of Bavaria, Germany. It describes itself as a sports-sponsoring firm that currently represents regional ice-hockey clubs in the third and fourth German ice-hockey leagues as well as clubs in the 1st Women's Bundesliga. The company's public materials do not state a founding year, so its exact date of establishment is not documented in the available evidence. The company built its business around the sponsorship needs of clubs outside the top tiers of German ice hockey. Its own description notes that most clubs outside the DEL and DEL2 are largely run and supported by volunteers, and that JB Sportmanagement set itself the task of supporting these clubs professionally in the area of sponsoring. Its services range from technical measures such as providing a video wall or selling boardside advertising to designing holistic marketing strategies, with the aim of making sporting performance economically sustainable as well. On the corporate side, JB Sportmanagement markets the emotional environment of ice hockey to small, medium-sized and large companies. It argues that ice hockey is regarded as the fastest team sport in the world and that its attributes — dynamics, power, endurance and technique — can be borrowed by companies through sponsorship. The agency develops tailor-made, targeted sponsoring concepts together with clients, using stadium presence and the streaming platform SpradeTV to reach audiences at home games. A notable dated event in the company's history is the creation of the Allgäuer Sportpreis in 2022. JB Sportmanagement initiated the award together with the VR-Bank; it honours people who have rendered outstanding services to women's sport in the Allgäu. Each award is endowed with 1,000 euros, and the winners donate the money to social projects. The company also highlights a partnership with the ECDC Memmingen women's ice-hockey team, which serves as special ambassadors for the Stiftung Chirurgie of the Technical University of Munich. JB Sportmanagement presents itself as regionally rooted and socially engaged, supporting sport and health projects in the region. It is a privately held company and operates as a commercial intermediary between clubs and sponsors rather than as a club or league body. Its listed partners include DEL2 and SpradeTV, indicating cooperation with the second-tier professional league and the streaming service used for lower-league ice hockey broadcasts.

• 2022

  JB Sportmanagement initiates the Allgäuer Sportpreis together with the VR-Bank, an award for people who have contributed to women's sport in the Allgäu, endowed with 1,000 euros per award.

A regional sports-sponsoring specialist that uses the emotional appeal of ice hockey to connect companies with clubs, offering tailor-made sponsorship concepts and full-service club marketing.

• Sponsorship brokerage and tailor-made sponsoring concepts

  Development of targeted sponsorship concepts for small, medium-sized and large companies, using stadium presence and SpradeTV to reach audiences.

• Club marketing services

  Acquisition and care of sponsors, partners and equipment suppliers; marketing and positioning; contract drafting; video-wall provision; stadium advertising placement; sponsor match days; invoicing; event organisation; advertising blocks on SpradeTV and video walls; support for season-ticket sales to sponsors.

• Allgäuer Sportpreis

  A regional sports award initiated in 2022 with the VR-Bank, honouring contributions to women's sport in the Allgäu; each award is endowed with 1,000 euros, donated by winners to social projects.

1. 1JB SportManagement – official website homepagejb-sport.de
2. 2Über uns – JB SportManagementjb-sport.de
3. 3JB für Vereine – JB SportManagementjb-sport.de
4. 4JB für die Region – JB SportManagementjb-sport.de
5. 5JB Sportmanagement – Wikidatawikidata.org