Jefferson City Coca-Cola Bottling Company
Corporate brand
UnclaimedFamily-owned Coca-Cola distributor serving fifteen Mid-Missouri counties.
Last updated September 15, 2026
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Overview
Jefferson City Coca-Cola Bottling Company is a family-owned, community-minded distributor of Coca-Cola products based in Jefferson City, Missouri. It serves customers and communities in fifteen Mid-Missouri counties. Its roots trace to 1892, when Jacob F. Moerschel, an immigrant from Miltenberg, Germany, bought the C. & L. Wagner Brewery on Dunklin Street in Jefferson City with two of his brothers. After Prohibition halted brewing, the family bottled soft drinks, acquired a Bottlers Franchise for Genuine Coca-Cola in 1922, and in 1944 Moerschel Products officially became Jefferson City Coca-Cola Bottling Company.
History
The company traces its beginning to 1892, when Jacob F. Moerschel, an immigrant from Miltenberg, Germany who had been a successful brewer in Saint Charles, Missouri, bought the C. & L. Wagner Brewery on Dunklin Street in Jefferson City with two of his brothers. The Moerschels renamed it Capitol Brewery Company and by 1896 had built a larger building on site. Jacob bought out his brothers' interest, and his sons Jacob W. and Ernst joined and eventually took over. In 1895 the Moerschels also purchased the Franz Brewery on Bolivar Street, which had gone out of business around 1893. The Moerschels later donated land to the Sisters of Saint Mary for Saint Mary's Hospital, which remained active there until 2014. When the Volstead Act halted beer brewing, Jacob W. and Ernst changed the corporation's name from Capital Brewery Company to Moerschel Products Company and kept the business afloat by delivering ice and coal, providing cold storage to local grocers, and bottling various soft drinks. In 1922 they acquired a "Bottlers Franchise for Genuine Coca-Cola." After Prohibition was repealed in 1933, Capitol Brewery re-incorporated, but competition was great and the brewery shut down in 1947. Meanwhile, Coca-Cola was becoming one of the most well known brands in the world, leading to Moerschel Products officially becoming Jefferson City Coca-Cola Bottling Company in 1944. Because of concerns from headquarters in Atlanta that yeast from brewing could potentially contaminate the Coca-Cola bottling line, the Moerschels had the current Coca-Cola building on Jefferson Street constructed.
Products and positioning
Family-owned, community-minded distributor of Coca-Cola products.
Sparkling
Hydration
Juice and Juice Drinks
Teas & Coffees
Value Added Dairy
Energy
Sources4 sources
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