Jeffree Star Cosmetics
Corporate brand
UnclaimedAn American cosmetics brand founded by internet personality and musician Jeffree Star.
Last updated October 14, 2026
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Overview
Jeffree Star Cosmetics is an American makeup brand founded by internet personality and musician Jeffree Star. The business was conceived in 2013 after Star ended his music career and committed his personal savings to building a cosmetics company. It formally launched in November 2014 with three Velour Liquid Lipstick shades. Jeff Cohen, an early investor and business partner, is identified as a co-owner of the company. The brand developed around highly pigmented, visually distinctive makeup supported by Star's large online audience and direct-to-consumer distribution. Its assortment expanded from liquid lipstick into eyeshadow palettes, highlighters, concealers, setting powders, lip gloss, lip balm, facial spray, eyeliner, mirrors, apparel and themed mystery boxes. The company states that its products are vegan and cruelty-free. Several product families use strong thematic color concepts and elaborate packaging, including the Blood Sugar, Blue Blood, Blood Lust, Blood Money, Orgy and Pink Religion collections. A major phase of expansion occurred between 2016 and 2019. Beauty Killer became the brand's first eyeshadow palette, followed by Androgyny, Blood Sugar, Thirsty, Alien, Blue Blood and Jawbreaker. The brand also introduced The Gloss, Magic Star concealer and setting powder, and a collaboration with Morphe that was designed in part to reach a lower price point. International availability expanded through European distribution in Belgium, the Netherlands and France, while selected Morphe stores in the United States carried the line. Jeffree Star Cosmetics gained substantial visibility through online launches, influencer media and limited or themed releases. The November 2019 Conspiracy Collection, developed with Shane Dawson, generated unusually high demand and contributed to temporary outages on Shopify and Morphe's website. The same period also brought extensive behind-the-scenes exposure through Dawson's documentary series about Star and the brand. The company has also faced controversy and legal disputes connected to its founder, product launches and intellectual property. In 2017, Black Moon Cosmetics brought a copyright-infringement case against the company, Star and Manny MUA; the matter was later settled. LunatiCK Cosmetics separately pursued a trademark action concerning Lip Ammunition packaging, which was dismissed and closed. In 2020, Morphe ended its commercial relationship with the brand amid allegations involving Star; the allegations and resulting business separation became a significant reputational turning point. The estate of Anna Nicole Smith also filed a copyright action in 2020. The brand continued releasing collections after the Morphe separation, including Blood Lust, Orgy, Blood Money, the Blood Sugar Anniversary Collection and Pink Religion. Its positioning remains founder-led, internet-native and centered on color cosmetics, dramatic visual identity, frequent collection launches and direct engagement with online beauty consumers. Jeffree Star is an American beauty brand created by Jeffree Star. The brand is principally associated with color cosmetics and presents itself through a combination of high-pigment makeup, visually distinctive packaging, limited-edition releases, and a prominent founder-led identity. Its official store describes the business as offering highly pigmented makeup and high-performance skincare built around powerful ingredients. The brand’s public identity is closely tied to Jeffree Star, whose name functions as both the brand name and its central creative and commercial identity. Rather than positioning itself as a quiet or purely functional cosmetics label, Jeffree Star emphasizes strong visual impact, saturated color, dramatic presentation, and products designed to perform visibly in makeup looks. This positioning is reflected in the brand’s focus on color cosmetics, bestselling items, limited editions, and products promoted as viral beauty favorites. The available reference material does not establish a reliable founding year, headquarters, corporate parent, ownership structure beyond the founder association, or a complete chronology of product launches. Accordingly, those details are left unspecified here. The official website confirms the current commercial scope as makeup and skincare and provides the primary public-facing retail channel for the brand. Jeffree Star operates in the beauty and personal-care sector, with makeup as its clearest category and skincare as an additional area of activity. Its assortment can include complexion, eye, lip, face, and other color-cosmetics categories, but a complete current catalog and launch chronology should be verified directly against the official store because product availability can change. The brand’s use of limited-edition products and its founder-centered communications suggest a direct-to-consumer and digitally amplified model, although the available sources do not document the full distribution network or international market footprint. In encyclopedia terms, Jeffree Star is best treated as an active private product brand rather than as a publicly listed company or a broad corporate conglomerate. It should not be confused with unrelated uses of the personal name Jeffree Star. The subject in this dossier is the cosmetics business represented by the official Jeffree Star Cosmetics website.
History
Jeffree Star Cosmetics grew out of Jeffree Star's transition from music and online celebrity into beauty entrepreneurship. Star conceived the company in 2013 and invested his savings into establishing a makeup line. The company launched in November 2014 with three Velour Liquid Lipstick colors, using a direct-to-consumer model and Star's established internet following to reach customers. The initial lipstick business expanded into broader color cosmetics. In 2016, Star disclosed Beauty Killer, the company's first eyeshadow palette, named after his only studio album and containing ten shades. Androgyny followed in 2017 with a substantially different color story, along with a Skin Frost highlighter palette and the Star Family Collection. These releases established the brand's practice of building themed collections around strong visual concepts, shade narratives and distinctive packaging. The 2018 product cycle broadened the brand's reach and assortment. Blood Sugar introduced an 18-pan red-themed palette, while Thirsty, Alien and Supreme Frost added further eyeshadow and highlighting concepts. The company also began distribution through a Morphe store in Paramus, New Jersey, and entered Belgium and the Netherlands in October, followed by France in November. In 2019, Blue Blood, Jawbreaker and Mini Breaker expanded the palette business. Magic Star concealer and setting powder, The Gloss and other lip products moved the company beyond eyeshadow and lipstick. A warehouse theft announced in April 2019 affected products valued by the company at approximately $2.5 million, including Blue Blood and unreleased Magic Star stock. The incident received broad online attention, particularly because some stolen products appeared on resale platforms. Later that year, the brand collaborated with Shane Dawson on the Conspiracy Collection and related products. Demand on the November 2019 launch date caused temporary outages affecting Shopify and Morphe websites. Dawson's documentary series also presented behind-the-scenes material about the business and its product development. In 2020, the brand introduced Blood Lust, Orgy and Blood Money, demonstrating its continued reliance on large, themed launches. The same year was a major commercial and reputational inflection point: Morphe ended its commercial relationship with the company following allegations involving Star. Jeffree Star Cosmetics continued operating independently and released further products, including the Blood Sugar Anniversary Collection in 2021 and Pink Religion later that year. The company has faced several intellectual-property disputes. Black Moon Cosmetics sued Jeffree Star Cosmetics, Jeffree Star and Manny MUA in 2017 in a copyright case that was later settled. LunatiCK Cosmetics brought a trademark action concerning Lip Ammunition packaging; the case was later dismissed and closed. In 2020, the estate of Anna Nicole Smith filed another copyright lawsuit. These disputes, together with controversies surrounding the founder, form an important part of the brand's public history. Jeffree Star is a cosmetics brand created by Jeffree Star and presented through the Jeffree Star Cosmetics retail website. The available source material identifies the business as a makeup and skincare brand but does not provide a dependable founding date or a detailed historical account of its early development. As a result, the brand’s precise origin chronology, initial product range, and early corporate milestones remain undocumented in this entry. The brand’s identity is built around its founder. Jeffree Star’s name is used as the principal brand identifier, and the official presentation connects the business with a highly visual beauty proposition. The central commercial emphasis is on highly pigmented makeup, supported by skincare described as high performance and formulated with powerful ingredients. This combination places the brand within the color-cosmetics and broader beauty-products market rather than within a general fashion, media, or personal-brand category. The official website also highlights bestsellers, limited-edition products, and viral beauty favorites. These merchandising themes indicate a product strategy that combines continuing demand for core items with periodic or special releases intended to generate attention and refresh the assortment. However, the available references do not establish the dates, names, or commercial outcomes of specific launches, so no detailed launch timeline is included. The current public-facing business is an active, founder-led private brand with an online storefront at jeffreestarcosmetics.com. The available material does not identify a separate parent company, exchange listing, ticker symbol, headquarters, or formally documented international operating footprint. Those fields are therefore left open rather than inferred. Further research using corporate filings, archived official product pages, verified interviews, and reliable reporting would be required to reconstruct the company’s ownership history, organizational development, distribution arrangements, and product chronology in greater detail. The brand presents itself through the Jeffree Star Cosmetics retail website at jeffreestarcosmetics.com, which serves as its primary public-facing retail channel. Alongside makeup, the official store offers skincare positioned around performance and powerful ingredients, and highlights bestsellers, limited-edition products and viral beauty favorites. The available material does not identify a separate parent company, exchange listing, ticker symbol, headquarters, or a formally documented international operating footprint beyond the European distribution noted above.
- 2020
Morphe commercial separation
[1]Morphe stopped commercial activities with Jeffree Star Cosmetics.
- 2019
Conspiracy Collection launch
[1]The Shane Dawson collaboration launched amid exceptional online demand and website outages.
- 2018
European distribution expands
[1]The brand began selling in Belgium and the Netherlands, followed by France.
- 2016
Beauty Killer introduced
[1]Beauty Killer became the company's first eyeshadow palette.
- 2014
Commercial launch
[1]The company launched with three Velour Liquid Lipstick shades.
- 2013
Company conceived
[1]Jeffree Star conceived the cosmetics business after ending his music career and began investing his savings into it.
Products and positioning
Founder-led, internet-native color cosmetics with high-impact pigmentation, theatrical packaging, themed collections, limited-edition releases, performance-oriented skincare and vegan, cruelty-free product claims.
Liquid lipstick · 2014
Velour Liquid Lipstick
The brand's original product line, launched in 2014 with three shades. It became a foundation for the company's expansion into wider color cosmetics.
Eyeshadow palette · 2018
Blood Sugar
An 18-shade red-themed eyeshadow palette released in 2018 and later followed by a Blood Sugar Anniversary Collection.
Concealer and setting powder · 2019
Magic Star
A complexion-focused line incorporating concealer and luminous setting powder, developed as the company expanded beyond eye and lip products.
Lip gloss · 2019
The Gloss
The company's first lip gloss collection, introduced in 2019 as a new lip-product format alongside its established liquid lipstick range.
Makeup collection · 2020
Blood Lust
A purple-themed collection released in 2020 with an 18-pan palette, glosses, Extreme Frost highlighter and a mini lipstick bundle.
Makeup collection · 2020
Orgy
The brand's first nude-colored collection, including 30-pan and mini eyeshadow palettes, glosses, a nude lipstick vault and Magic Star setting powder.
Makeup collection · 2020
Blood Money
A green-themed collection released in 2020 with an 18-pan palette, glosses, lip balm, highlighters and the brand's first Automatic Eyeliner shades.
Makeup collection · 2021
Pink Religion
A pink-themed 2021 collection featuring an 18-pan palette, highlighter palette, Velvet Trap shades, lip balms and facial spray.
Makeup
Color cosmetics
The brand's core offering is highly pigmented makeup designed for visibly intense color payoff and distinctive beauty looks. The official presentation identifies makeup as a central category, while the available material does not provide a complete verified list of individual products or their launch dates.
Skincare
Skincare
Jeffree Star also offers skincare positioned around performance and powerful ingredients. The official website presents skincare alongside makeup, but the available references do not document the full range, specific formulations, or individual product launch chronology.
Limited-edition cosmetics and skincare
Limited-edition beauty products
Limited-edition products are a stated part of the brand's merchandising approach. These releases help distinguish special collections or seasonal assortments from the broader catalog, although the supplied sources do not identify particular editions or their release dates.
Controversies
Marketing campaigns
- 2019Conspiracy Collection
United States · online markets
A collaboration with Shane Dawson supported by a documentary series and a major online launch through the brand's website and Morphe locations. Exceptional demand caused temporary website outages.
Outcome. Exceptional demand caused temporary website outages.
Brand decisions
2020
Continuation of independent collection launchesStrategyBackground
Morphe ended its commercial relationship with the brand in July 2020.
Action taken
Jeffree Star Cosmetics continued releasing large themed collections, including Orgy and Blood Money.
Aftermath
The brand remained active with a product portfolio centered on direct and online beauty sales.
2019
Launch of Magic Star concealerProduct launchBackground
The product had been stolen from a company warehouse before its planned release.
Action taken
The company proceeded with the launch in May 2019.
Aftermath
The theft generated substantial publicity and some stolen products appeared on resale websites.
Recent events
Sources3 sources
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