Jeremy Scott
Corporate brand
UnclaimedAn American fashion designer and namesake label known for irreverent pop-culture imagery, theatrical styling, and collaborations spanning luxury fashion, sportswear, music, and entertainment.
Last updated October 14, 2026
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Overview
Jeremy Scott is an American fashion designer and the owner of his namesake fashion label. He established the brand in Paris in 1997 after studying fashion design at Pratt Institute and developing an early interest in combining historical references, science-fiction imagery, popular entertainment, and deliberately unconventional materials. The label quickly became associated with an intentionally provocative form of fashion that challenged the minimalist and commercially polished styles dominant in parts of the late-1990s industry. Scott's early Paris collections used materials and visual references that made theatricality central to the brand. His debut collection drew on the imagery of J. G. Ballard's Crash and used paper hospital-gown materials. Subsequent work incorporated flea-market textiles, trash-bag-like surfaces, exaggerated silhouettes, logos, metallic fabrics, and references to 1980s excess. A white collection brought him critical attention and helped connect the young designer with influential fashion editors, stylists, photographers, and performers. Björk became one of his early high-profile supporters and wore designs from the collection in performance contexts. The brand's identity developed around a collision of high fashion and mass-culture symbols. Scott repeatedly transformed recognizable motifs from advertising, fast food, cartoons, toys, consumer packaging, music, television, technology, and American retail culture into garments, accessories, and footwear. His work often uses humor, exaggeration, nostalgia, and visual immediacy rather than discreet branding or conventional luxury restraint. This approach made the label particularly visible among musicians, entertainers, stylists, and younger fashion audiences, while also producing controversy when visual borrowing or cultural references were judged insensitive or legally problematic. Scott moved from Paris to Los Angeles in 2001, an unusual decision at a time when the city was less established as a global fashion center. Los Angeles became an important base for his perspective on celebrity culture, entertainment, street style, and American popular imagery. His personal label remained a cult fashion business rather than a mass-market apparel company, with clothing, accessories, footwear, and selected collaborations forming its principal areas of activity. His work with Adidas was a major driver of international recognition. An initial 2002 Adidas project reworked the Forum sneaker with a money-themed print featuring Scott's likeness. A broader Adidas Originals partnership beginning in 2008 produced distinctive footwear and apparel, including the winged JS Wings and teddy-bear JS Bears. These products helped move Scott's visual language from runway fashion into sneaker culture and broadened his audience through music and streetwear communities. He also worked with Longchamp, Swatch, and other consumer-facing partners. From October 2013 through March 2023, Scott was creative director of Moschino. Although that role was separate from ownership of the Jeremy Scott label, it amplified the designer's international profile. His Moschino collections translated the Italian house's tradition of fashion satire into references to McDonald's, SpongeBob SquarePants, Barbie, consumer packaging, paper dolls, cartoons, and other widely recognizable cultural forms. He was credited with making the brand especially visible to a new generation of consumers and celebrity followers. Celebrity dressing and entertainment collaborations are central to Scott's broader practice. He has designed for or worked with performers including Björk, Madonna, Katy Perry, Rihanna, Lady Gaga, Nicki Minaj, Beyoncé, Miley Cyrus, CL, 2NE1, and others. He created costumes for Katy Perry's Super Bowl XLIX halftime performance in 2015, redesigned the MTV Video Music Awards Moonman statuette, and contributed to projects involving The Muppets and fashion exhibitions. His career was documented in the 2015 film Jeremy Scott: The People's Designer. The Jeremy Scott label remains associated with a highly recognizable visual system: bold graphics, cartoon and logo references, exaggerated proportions, pop-color combinations, ironic luxury codes, and a deliberate refusal of understated convention. Its importance lies less in a large publicly reported corporate infrastructure than in Scott's sustained influence on the relationship between runway fashion, celebrity culture, sneaker design, and global popular imagery.
History
Jeremy Scott was born in Kansas City, Missouri, in 1975 and grew up in both rural and suburban settings. He developed an early interest in clothing, fashion illustration, French, and Japanese. In 1992 he moved to New York to study at Pratt Institute. During his education he experimented with unusual combinations of historical and futuristic clothing and interned at the New York office of Aeffe, the company associated with Moschino. After graduating in 1996, Scott moved to Paris. Unable to secure a conventional fashion position, he began developing an independent practice. His first collection appeared in 1997 in a Paris bar near the Bastille. The show drew on Crash and used paper hospital-gown materials, setting a precedent for the designer's use of inexpensive, unexpected, or symbolically charged materials. A subsequent black collection incorporated flea-market fabrics and a dystopian visual language. A third, predominantly white collection received stronger critical attention and helped attract influential fashion professionals. Björk became an early supporter and wore one of Scott's angel designs during her Homogenic touring period. Scott's early work positioned him against the minimalist fashion climate of the period. He embraced exaggerated 1980s glamour, conspicuous logos, metallic surfaces, oversized shoulders, and deliberately excessive styling. His 1998 Spring collection, titled Duty Free Glamour, used the imagery of airline uniforms and international travel while contrasting Midwestern references with jet-set fashion. Although some collections were criticized, the confrontational approach established Scott as a cult designer with a distinctive point of view. In 2001 Scott relocated from Paris to Los Angeles. The move reflected his growing engagement with American popular culture, music, television, entertainment, and celebrity. His designs became increasingly connected to performers and visual artists, while the label retained an independent and highly authored character. In 2002 he collaborated with Adidas on a limited Forum sneaker, and in 2008 Adidas Originals launched a broader line of Scott-designed footwear and apparel. The JS Wings and JS Bears became especially recognizable products, helping connect runway fashion with sneaker and streetwear audiences. The designer extended his commercial collaborations through work with Longchamp from 2006 and Swatch in 2011. He also designed objects and visual concepts for other partners, demonstrating that his recurring motifs—especially wings, cartoon forms, and exaggerated pop references—could move across fashion, accessories, and consumer products. A proposed Adidas JS Roundhouse Mid release in 2012 was withdrawn after criticism over its handcuff-like attachments. Scott rejected the slavery interpretation and described the design as a reference to a children's toy, but Adidas nevertheless abandoned the release. Scott's career also included disputes over visual appropriation. In 2013 he settled a dispute with Santa Cruz Skateboards and stopped production of the affected collection. In 2015 he and Moschino were sued over alleged copying related to a Moschino collection; that case was settled out of court. These events illustrate the legal and cultural risks inherent in a design practice built on recognizable images and recontextualized graphics. In October 2013 Scott became creative director of Moschino. His first major Moschino collection reframed the house's satirical heritage through McDonald's colors, fast-food imagery, consumer labels, SpongeBob references, and playful accessories. Later collections used themes including the Bonfire of the Vanities, Barbie, 2D computer and paper-doll imagery, cigarettes, cartoons, and nostalgia for late twentieth-century consumer culture. His Moschino work was widely credited with increasing the house's visibility and making it especially attractive to celebrities and younger global fashion audiences. Alongside his label and Moschino work, Scott designed for performers including Katy Perry, Madonna, Rihanna, Lady Gaga, Nicki Minaj, Beyoncé, Miley Cyrus, CL, 2NE1, and others. He created Katy Perry's Super Bowl XLIX costumes in 2015, redesigned the MTV Video Music Awards Moonman statuette, and dressed entertainment characters such as Miss Piggy. His career was documented in the 2015 film Jeremy Scott: The People's Designer. He announced his departure from Moschino on March 20, 2023, while continuing to own and operate his namesake label.
- 2023
Leaves Moschino
[1]Scott announced his departure as Moschino creative director after nearly a decade in the position.
- 2015
Designs Katy Perry's Super Bowl costumes
[1]Scott created costumes for Katy Perry's Super Bowl XLIX halftime show.
- 2015
Career documentary is released
[1]Jeremy Scott: The People's Designer, directed by Vlad Yudin, documented Scott's life and career.
- 2013
Appointed Moschino creative director
[1]Scott took responsibility for the creative direction of Moschino while retaining ownership of his namesake label.
- 2011
Creates three Swatch watch designs
[1]Scott designed three watches for Swatch, applying his colorful and exaggerated pop aesthetic to timepieces.
- 2008
Adidas Originals collaboration expands
[1]Adidas Originals launched a broader Scott footwear and apparel collection, including JS Wings and JS Bears.
- 2006
Begins Longchamp collaboration
[1]Scott began an ongoing collaboration with French leather-goods company Longchamp.
- 2002
First Adidas design project
[1]The limited !Signed Forum project introduced Scott's money-and-likeness motif on an Adidas sneaker.
- 2001
Moves from Paris to Los Angeles
[1]Scott relocated his base to Los Angeles, deepening the influence of American entertainment and popular culture on his work.
- 2000
Wins the ANDAM Fashion Award
[1]Scott received the ANDAM Fashion Award, one of the significant early recognitions of his design career.
Products and positioning
Independent designer fashion positioned around irreverent pop culture, theatrical silhouettes, American consumer imagery, celebrity visibility, and the fusion of luxury fashion with streetwear and entertainment.
Apparel · 1997
Jeremy Scott ready-to-wear
The core label produces highly stylized ready-to-wear collections built around graphic motifs, exaggerated proportions, theatrical construction, nostalgic references, and reworked images from popular culture. Collections have included dystopian, aviation, 1980s glamour, computer, rockabilly, cartoon, and consumer-packaging themes.
Accessories · 1997
Jeremy Scott accessories
Accessories extend the label's visual language into handbags, jewelry, eyewear, hats, belts, and other statement pieces. Designs favor oversized shapes, recognizable symbols, bright colors, and ironic transformations of familiar consumer objects.
Footwear · 1997
Jeremy Scott footwear
Scott's footwear is known for sculptural silhouettes, unusual ornamentation, vivid graphics, and close connections to music and streetwear culture. His independent footwear work is complemented by high-profile Adidas designs, including winged and character-based sneakers.
Collaborative footwear · 2008
Adidas Originals JS Wings
The JS Wings are high-top sneakers distinguished by prominent wing elements attached to the sides of the shoe. They became one of Scott's signature commercial designs and helped establish a bridge between avant-garde fashion, celebrity styling, and sneaker culture.
Collaborative footwear · 2008
Adidas JS Bears
The JS Bears use furry materials and teddy-bear head details to turn the sneaker into a deliberately playful character object. Their novelty construction exemplifies Scott's preference for humor, recognizable figures, and exaggerated surface treatment.
Collaborative leather goods · 2006
Longchamp Jeremy Scott bags
Scott's Longchamp work applied his graphic and pop-art sensibility to the French company's bag formats. The collaboration became a recurring part of his wider accessories practice and connected his runway identity with a more accessible luxury product category.
Collaborative accessories · 2011
Swatch Jeremy Scott watches
The 2011 Swatch collaboration comprised three watch designs characterized by bright, playful, and exaggerated visual treatments. It translated Scott's fashion vocabulary into a compact consumer accessory.
Controversies
2015
Moschino copyright-infringement lawsuit
Scott and Moschino were sued over alleged copying in the Moschino Fall/Winter 2015 clothing line. The matter was settled out of court.
2013
Santa Cruz Skateboards plagiarism dispute
Scott faced a dispute over alleged copying of Santa Cruz Skateboards graphics. The parties reached a settlement, and Scott stopped production of the affected collection.
2012
JS Roundhouse Mids controversy
A planned Adidas sneaker featuring yellow handcuff-like attachments was criticized as evoking slavery. Adidas withdrew the product before sale. Scott denied that interpretation and said the design referenced the toy My Pet Monster.
Marketing campaigns
- 2015Katy Perry Super Bowl XLIX performance
United States and international broadcast audience
Scott designed costumes for Katy Perry's halftime performance, including a custom bustier associated with the appearance.
Outcome. Strengthened the label's association with high-profile live entertainment and celebrity fashion.
- 2015Moschino Barbie television commercial
International
As Moschino creative director, Scott wrote and art-directed a commercial for the Moschino Barbie, drawing on the visual conventions of 1980s and 1990s toy advertising.
Outcome. The campaign attracted attention for featuring a boy in a Barbie commercial.
- 2015MTV Video Music Awards Moonman redesign
United States and international broadcast audience
Scott served as creative director for the MTV Video Music Awards and redesigned the show's Moonman statuette.
Outcome. Extended his influence from apparel design into award-show visual identity.
- 2012Adidas Originals campaign with Nicki Minaj, Sky Ferreira, and 2NE1
International
Scott appeared in Adidas campaign materials alongside Nicki Minaj, Sky Ferreira, and 2NE1, presenting the collaboration as a bridge between fashion, music, and youth culture.
Outcome. Expanded the visibility of the Adidas partnership and connected Scott with a broad international music audience.
Brand decisions
2023
Departure from MoschinoOtherBackground
Scott had served as Moschino's creative director since 2013.
Action taken
He announced his exit from the position on March 20, 2023.
Aftermath
The decision ended his formal creative leadership of Moschino while leaving his independently owned namesake label as his continuing brand platform.
2013
Appointment as Moschino creative directorOtherBackground
Moschino sought a creative leader whose work could continue the house founder Franco Moschino's irreverent and satirical approach.
Action taken
Scott accepted the creative director role while continuing to own his namesake label.
Aftermath
His Moschino collections substantially increased the house's visibility among celebrities, younger consumers, and global popular-culture audiences.
2012
Adidas cancels JS Roundhouse Mids releaseOtherBackground
The sneaker's yellow handcuff-like elements prompted public criticism and a debate about the design's cultural implications.
Action taken
Adidas chose not to sell the shoe.
Aftermath
Scott defended the toy-related inspiration, but the product became one of the most controversial episodes associated with his footwear work.
2008
Expansion of Adidas Originals partnershipProduct launchBackground
Scott's earlier limited Adidas sneaker project demonstrated potential for translating his runway ideas into footwear.
Action taken
Adidas Originals launched a broader collection of Scott-designed footwear and apparel.
Aftermath
The JS Wings and JS Bears helped establish Scott as a prominent crossover designer in sneaker and streetwear culture.
2001
Relocation from Paris to Los AngelesStrategyBackground
Scott had established his label in Paris but was increasingly interested in American entertainment, music, and popular culture.
Action taken
He moved his base to Los Angeles.
Aftermath
The relocation became an important part of the label's American pop-cultural perspective and celebrity-oriented identity.
Sources2 sources
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