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Jerry's Foods

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Jerry's Foods is a regional supermarket banner operated by Jerry's Enterprises, Inc., with stores in Minnesota and Florida.

Last updated August 25, 2026

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Overview

Jerry's Foods is a regional American supermarket brand operated by Jerry's Enterprises, Inc. The banner is associated with the Paulsen family grocery business, whose operating company was founded in 1947 by Gerald A. (Jerry) Paulsen. Jerry's Foods is not presented as a separately listed corporation in the available reference material; rather, it is one of several retail banners and business activities within Jerry's Enterprises, Inc. The parent company is headquartered in Edina, Minnesota, and operates grocery, liquor, hardware, and printing businesses. The Jerry's Foods banner has a comparatively focused geographic footprint. It operates three supermarkets in the Twin Cities area of Minnesota and one additional supermarket in Sanibel, Florida. The stores serve as full-service grocery outlets, with the typical scope of a regional supermarket including food and household shopping categories. The available reference material does not identify specific proprietary product lines, private-label brands, store formats, or a formal advertising slogan for Jerry's Foods, so the brand is best characterized by its local and regional supermarket presence rather than by a narrowly defined product proposition. Jerry's Foods sits within a broader multi-banner retail portfolio. Jerry's Enterprises also operates County Market, Cub Foods, and Save-a-Lot grocery stores. It additionally owns four liquor stores, including two under the Cub Liquor name, five hardware stores, two print shops, and other property interests. This diversified structure gives the enterprise exposure to several forms of local retail while keeping Jerry's Foods as one of its named supermarket identities. The parent company's expansion history includes acquisitions that broadened its grocery operations beyond its original market. In 2004, Jerry's Enterprises purchased two County Market stores from businessman Dick Schmitz in Hudson, Wisconsin. In 2014, it acquired seven Rainbow Foods stores from Roundy's, a Milwaukee-based company. Four of those locations were converted to Cub Foods, while three continued temporarily as Rainbow Foods before being converted or closed. These transactions primarily affected the company's wider grocery portfolio rather than constituting documented acquisitions of Jerry's Foods-branded stores. On the available evidence, Jerry's Foods remains an active regional supermarket banner with a locally concentrated operating model. Its principal positioning is convenience-oriented, community-based grocery retail supported by the resources and multi-format capabilities of Jerry's Enterprises. Detailed information on the banner's founding date, individual store openings, executives specifically assigned to the brand, financial performance, marketing campaigns, and digital operations is not established in the supplied sources.

History

Jerry's Foods belongs to the retail portfolio of Jerry's Enterprises, Inc., a Minnesota-based operating company founded in 1947 by Gerald A. (Jerry) Paulsen. The available historical record identifies the parent company's founding but does not provide a separate establishment date for the Jerry's Foods banner itself. Accordingly, the banner is best understood as a supermarket identity developed within the wider Paulsen family enterprise rather than as an independently documented corporation. Jerry's Enterprises is headquartered in Edina, Minnesota. Its operations have extended beyond a single grocery format and include the Jerry's Foods, Cub Foods, County Market, and Save-a-Lot supermarket banners. The company also owns liquor stores, hardware stores, print shops, and additional property interests. This combination of grocery and complementary local retail businesses forms the commercial setting in which Jerry's Foods operates. The Jerry's Foods supermarket presence is concentrated in two regions. The banner has three stores in the Twin Cities area and one in Sanibel, Florida. The supplied reference does not give opening dates for these locations or explain the circumstances of the Florida expansion. It does, however, establish Jerry's Foods as the largest Cub Foods franchisee in the United States, linking the brand's history to a broader relationship with the Cub Foods franchise system and to the parent company's multi-banner strategy. Jerry's Enterprises expanded its grocery footprint through acquisitions. In 2004, the company purchased two County Market stores from Hudson businessman Dick Schmitz. The transaction expanded the enterprise into Wisconsin, although the available source does not specify the purchase price or subsequent history of each location. In 2014, Jerry's Enterprises bought seven Rainbow Foods stores from Roundy's, a Milwaukee company. Four were converted into Cub Foods stores. The other three continued as Rainbow Foods for a period before being converted or closed. These changes demonstrate the parent company's use of acquisitions and banner conversions to manage its store portfolio, but they do not indicate that all acquired locations became Jerry's Foods stores. The current identity of Jerry's Foods is therefore that of a localized supermarket banner within a diversified privately operated retail group. Its role is distinct from the parent company's other banners, while its scale and market reach are supported by shared corporate ownership and operating experience. The available references do not document a separate public listing, financial results, major brand campaigns, product launches, scandals, or named corporate leadership specifically for Jerry's Foods beyond the identification of Gerald A. Paulsen as founder and chief executive of Jerry's Enterprises.

  • 2014

    Rainbow Foods store acquisition

    [1]

    The company acquired seven Rainbow Foods stores from Roundy's. Four were converted to Cub Foods, while three remained Rainbow Foods temporarily before conversion or closure.

  • 2004

    Expansion through County Market acquisition

    [1]

    Jerry's Enterprises acquired two County Market stores from Dick Schmitz and expanded its grocery operations into Wisconsin.

  • 1947

    Jerry's Enterprises is founded

    [1]

    Gerald A. (Jerry) Paulsen founded the company that became Jerry's Enterprises, Inc., the operator of the Jerry's Foods banner and other retail businesses.

Products and positioning

Regional, community-oriented supermarket retail operating under the broader Jerry's Enterprises grocery portfolio.

  • Supermarket retail

    Jerry's Foods supermarkets

    Jerry's Foods stores are regional supermarkets serving routine grocery and household-shopping needs. The available source identifies three locations in the Twin Cities and one in Sanibel, Florida. Specific departments, proprietary products, and private-label ranges are not detailed in the supplied material, so the banner is described at the level of general supermarket retail.

Brand decisions

  • 2014

    Acquisition and rebranding of Rainbow Foods storesM&A

    Background

    Jerry's Enterprises expanded its supermarket portfolio through a transaction involving Roundy's Rainbow Foods locations.

    Action taken

    The company purchased seven Rainbow Foods stores. Four were converted into Cub Foods stores, while three continued under the Rainbow Foods banner temporarily.

    Aftermath

    The three remaining Rainbow Foods locations were subsequently converted or closed. The transaction strengthened the company's Cub Foods portfolio rather than being described as an expansion of Jerry's Foods-branded stores.

  • 2004

    Acquisition of two County Market storesM&A

    Background

    Jerry's Enterprises sought to expand its grocery operations beyond its existing market footprint.

    Action taken

    The company purchased two County Market stores from Hudson businessman Dick Schmitz.

    Aftermath

    The transaction extended the parent company's grocery operations into Wisconsin. The source does not provide the purchase price or detailed later performance.

Sources1 sources

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