J.ESTINA

J.ESTINA is described on its official site as a jewelry and handbag brand representing Korea, and the company states it operates jewelry and handbag businesses under the J.ESTINA brand and a wristwatch business under the ROMANSON brand, aiming at a total fashion brand business. The J.ESTINA jewelry brand is presented as a luxury brand born with the real Italian princess Giovanna as its muse, while J.ESTINA BAG is a handbag brand launched with inspiration from Princess Giovanna's lifestyle. The company also describes ESG management practices covering environmental, social, and governance areas.

The official history page lists events by year, including 2010: J.ESTINA handbag launch; 2011: J.ESTINA U.S. corporation established; 2012: J.ESTINA RED launched; 2014: J.ESTINA perfume 'JE' launched; 2015: company name changed from Romanon Co., Ltd. to J.ESTINA Co., Ltd.; 2016: J.ESTINA Beauty launched and jewelry second brand 'ERGHE' launched; 2017: J.ESTINA brand renewal; 2019: new co-CEOs Kim Yu-mi and Jang Ho-seon inaugurated; 2022: premium jewelry MORVE line launched and Vietnam Ho Chi Minh Diamond Plaza store opened; 2024: 'Hangul Jewelry' collaboration with Seoul launched and Vietnam Hanoi Lotte Mall Westlake store opened.

A global lifestyle creator and a jewelry and handbag brand representing Korea, aiming at a total fashion brand business.

• J.ESTINA JEWELRY

  Luxury jewelry brand born with the real Italian princess Giovanna as its muse.

• J.ESTINA BAG

  Handbag brand launched with inspiration from Princess Giovanna's lifestyle.

• ROMANSON

  Wristwatch brand inspired by the Swiss industrial city of Romanon.

• MERL collection

  Customizing jewelry collection inspired by the Italian word 'Merletto' meaning lace.

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