Jewelry Television

Jewelry Television, commonly presented on air and online as JTV or jtv, is an American television shopping network focused on gemstones, finished jewelry, jewelry-making supplies, and related merchandise. The company began in 1993 in Greeneville, Tennessee, under the name America's Collectibles Network, or ACN. Its founders were Jerry Sisk Jr., a graduate gemologist; Bill Kouns, a jewelry specialist; and Bob Hall, who brought television-industry experience. The early operation was modest, broadcasting from a studio with a single camera and selling a mixture of gemstones, jewelry, and collectible coins. As the business developed, ACN moved to larger facilities in Knoxville and progressively concentrated on jewelry and gemstones rather than its original broader collectibles mix. In 2002, the network adopted the Jewelry Television name, aligning its corporate identity with its principal category. The rebrand also helped distinguish the service from general-purpose home-shopping channels by emphasizing gemological knowledge, jewelry presentation, and access to stones and finished pieces at a range of price points. JTV operates as a multi-platform retail network. Its programming has historically run around the clock, with actual carriage and scheduling varying by television provider and market. In addition to cable and satellite distribution, the network has used digital streaming through its website and has pursued over-the-air distribution through broadcast subchannels. The company has described its reach as extending to more than 80 million U.S. households through a combination of television and online channels, although the precise audience and carriage footprint can change over time. The retailer's assortment includes loose gemstones, gemstone jewelry, watches and accessories, jewelry-making kits, tools, and related educational or demonstration content. It has also developed proprietary and partnership collections, including the Titanic Jewelry Collection launched in 2012 with Titanic Museum Attractions. The company's supply and production activities have included facilities or operations in Sri Lanka, Hong Kong, and Thailand, supporting sourcing, manufacturing, and quality-control work for its merchandise. A major expansion occurred in 2006, when Jewelry Television acquired competitor Shop at Home and related assets from Scripps. The transaction gave JTV access to additional assets and helped position it as a replacement service on certain stations associated with the former Shop at Home distribution system. The company later faced pressure from rising precious-metal costs and the broader economic downturn, leading to multiple rounds of layoffs in 2008 and 2009. A 2019 reference placed employment at approximately 1,400 people, but current staffing is not established here. JTV has continued to adapt its distribution strategy as television viewing has fragmented. It began high-definition broadcasting in 2008 and later pursued broader Canadian pay-television carriage and easier cross-border shipping. In March 2023, the network gained permanent carriage on Ion Television subchannels in an arrangement associated with Scripps, expanding its over-the-air presence. Scripps removed JTV from its stations in December 2024, replacing it in some markets with getTV. Despite changes in distribution, the brand remains an active specialist home-shopping and e-commerce operation centered on jewelry and gemstones.

Jewelry Television traces its beginnings to 1993, when Jerry Sisk Jr., Bob Hall, and Bill Kouns founded America's Collectibles Network in Greeneville, Tennessee. The founders combined gemological and jewelry expertise with television production experience. The original station was a small operation with one camera and a broad retail proposition: it sold gemstones, jewelry, and collectible coins through televised presentations. The network subsequently moved to Knoxville, where it established larger headquarters and studio facilities. This relocation supported a more ambitious television retail operation and gave the company a base for expanding its product range, production capabilities, and distribution. Over time, gemstones and jewelry became the center of the business, while collectible coins became less important to the brand's identity. In 2002, ACN relaunched as Jewelry Television. The new name made the network's category specialization explicit and created the JTV identity used in much of its on-air and digital branding. The service developed a round-the-clock programming model, although local schedules and availability have varied according to cable, satellite, and broadcast providers. It also added online streaming and e-commerce, allowing viewers to purchase products outside conventional television schedules. The company's 2006 acquisition of Shop at Home and related assets from Scripps was a significant distribution and competitive development. Jewelry Television became a replacement service on a group of stations associated with Shop at Home while those assets were being sold. The transaction strengthened JTV's position in the televised shopping sector and gave it additional exposure to audiences familiar with the former competitor. JTV's operating environment became more difficult in the late 2000s. Higher precious-metal prices increased merchandise and sourcing pressure, while the Great Recession weakened consumer conditions. The company implemented multiple rounds of layoffs in 2008 and 2009. The period also brought legal disputes involving an alleged fraudulent jewelry-purchase scheme, the marketing and disclosure of andesine-labradorite, and an employment claim concerning age discrimination. The network continued to invest in presentation and merchandising. High-definition broadcasting began in 2008. In 2012, JTV introduced the Titanic Jewelry Collection in partnership with Titanic Museum Attractions. The collection used Art Nouveau and Edwardian influences to create a historical-themed product line. JTV also maintained international manufacturing facilities or operations in Sri Lanka, Hong Kong, and Thailand, reflecting the global supply chain typical of jewelry retail. During the 2020s, the company pursued distribution and fulfillment opportunities beyond its established U.S. footprint. In 2022 it announced an effort to obtain further Canadian pay-television carriage and make shipping to Canada easier. On March 27, 2023, it added permanent distribution through Ion Television subchannels in an arrangement connected with Scripps. That relationship ended abruptly on December 5, 2024, when Scripps removed JTV from its stations and used getTV in some markets instead. JTV nevertheless remains an active jewelry-focused television and digital retailer, combining broadcast programming, online streaming, and e-commerce.

• 2024

  Scripps ends station carriage

  [1]Jewelry Televisionen.wikipedia.org

  Scripps removes JTV from its stations on December 5, with getTV replacing it in some markets.

• 2023

  Ion Television subchannel distribution begins

  [1]Jewelry Televisionen.wikipedia.org

  Permanent JTV carriage begins on Ion Television subchannels on March 27.

• 2022

  Canadian expansion plans announced

  [1]Jewelry Televisionen.wikipedia.org

  JTV announces efforts to pursue additional Canadian pay-TV carriage and improve shipping access for Canadian customers.

• 2012

  Titanic Jewelry Collection launches

  [1]Jewelry Televisionen.wikipedia.org

  JTV and Titanic Museum Attractions introduce a collection inspired by Art Nouveau and Edwardian styles.

• 2008

  High-definition broadcasting begins

  [1]Jewelry Televisionen.wikipedia.org

  The network begins broadcasting in high definition.

• 2006

  Shop at Home acquisition

  [1]Jewelry Televisionen.wikipedia.org

  JTV acquires Shop at Home and related assets from Scripps, expanding its position in television shopping.

• 2002

  The network adopts the Jewelry Television name

  [1]Jewelry Televisionen.wikipedia.org

  America's Collectibles Network relaunches as Jewelry Television and focuses more clearly on gemstones, jewelry, and jewelry-making products.

• 1993

  America's Collectibles Network is founded

  [1]Jewelry Televisionen.wikipedia.org

  Jerry Sisk Jr., Bob Hall, and Bill Kouns establish America's Collectibles Network in Greeneville, Tennessee, initially selling gemstones, jewelry, and collectible coins.

A specialist jewelry and gemstone shopping network combining televised demonstrations and sales with online retail, emphasizing breadth of stones, jewelry education, proprietary collections, and accessible price tiers.

• Gemstones · 1993

  Loose gemstones

  Loose gemstones are a central part of JTV's merchandise and television demonstrations. Presentations commonly emphasize stone variety, color, cut, origin or treatment information when available, and possible use in custom jewelry. The category reflects the company's specialist positioning compared with broader home-shopping networks.

• Jewelry · 1993

  Finished gemstone jewelry

  JTV sells finished jewelry incorporating gemstones and precious or other metals. The assortment spans rings, earrings, necklaces, bracelets, and related designs across multiple price levels. On-air selling combines product demonstrations with gemological and styling information intended to support remote purchasing.

• Craft and jewelry-making supplies

  Jewelry-making kits and supplies

  The network offers products for customers who make or customize jewelry, including kits, tools, findings, and related materials. These products extend JTV beyond finished jewelry retail and connect its merchandising with instruction and demonstration-oriented programming.

• Themed jewelry collection · 2012

  Titanic Jewelry Collection

  Launched in 2012 with Titanic Museum Attractions, this proprietary collection draws on Art Nouveau and Edwardian design references associated with the Titanic era. It gives JTV a historical and partnership-based product proposition distinct from its general gemstone assortment.

• 2009

  Age-discrimination employment lawsuit

  A lawsuit alleged that an employee was terminated during a company-wide workforce reduction because of age.

  Source

• 2008

  Insurance lawsuit over fraudulent jewelry purchases

  JTV sued Lloyd's of London after an alleged criminal scheme used a New York City comptroller's bank account to purchase more than $3.5 million in jewelry during 2006 and 2007.

  Source

• 2008

  Andesine-labradorite disclosure class action

  A California class action alleged that JTV marketed andesine-labradorite without properly disclosing treatment while representing it as rare and untreated. JTV said it relied on laboratory reports and industry information that identified the material as natural and untreated.

  Source

Read more

• 2012Titanic Jewelry Collection

  United States

  JTV partnered with Titanic Museum Attractions to create and market a jewelry collection based on Art Nouveau and Edwardian styles.

  Outcome. The collection became a named proprietary offering within JTV's themed jewelry assortment.

  Source

• 2023

  Expansion through Ion Television subchannelsStrategy

  Background

  JTV continued to seek broadcast reach beyond traditional cable and satellite carriage.

  Action taken

  The network began permanent carriage on Ion Television subchannels on March 27, through an arrangement associated with Scripps.

  Aftermath

  The arrangement broadened JTV's over-the-air presence, although Scripps ended carriage across its stations in December 2024.

  Source

• 2022

  Pursuit of broader Canadian distributionStrategy

  Background

  JTV had Canadian viewers through streaming and other forms of limited or informal access but sought a more structured market presence.

  Action taken

  The network announced plans for additional Canadian pay-TV carriage and easier shipment of products from the United States.

  Aftermath

  The announcement represented an effort to convert existing cross-border interest into more accessible distribution and fulfillment.

  Source

• 2008

  Introduction of high-definition broadcastingOther

  Background

  Television shopping depends heavily on visual presentation of stones, settings, and product details.

  Action taken

  JTV began broadcasting in high definition.

  Aftermath

  The network upgraded the technical quality of its televised product demonstrations.

  Source

• 2006

  Acquisition of Shop at Home assetsM&A

  Background

  Shop at Home was a competing television-shopping network with associated distribution assets.

  Action taken

  JTV acquired Shop at Home and its assets from Scripps.

  Aftermath

  JTV served as a replacement for the former network on certain Scripps-associated stations while those stations were being sold.

  Source

• 2002

  Rebrand from America's Collectibles Network to Jewelry TelevisionStrategy

  Background

  The original network sold several types of collectibles, but gemstones and jewelry had become its principal commercial focus.

  Action taken

  The company relaunched under the Jewelry Television name and concentrated its identity on gemstones, jewelry, and jewelry-making products.

  Aftermath

  The JTV brand established a clearer specialist position in televised jewelry retail.

  Source

1. 1Jewelry Televisionen.wikipedia.org
2. 2Jewelry Television official websitejtv.com