JHSF Participações

JHSF Participações is a Brazilian real estate holding company whose activities span development, ownership and operation of premium properties and recurring-income assets. The group is associated with high-income consumers and has built a portfolio covering shopping centers, luxury retail, hotels and restaurants, executive aviation, residential communities, offices and leisure-oriented destinations. Its principal market is Brazil, particularly the state of São Paulo, although the company has also developed and operated projects in the United States and Uruguay. The business originated in São Paulo in 1972 under the name JHS. It was established by brothers Fábio and José Roberto Auriemo together with two other partners and initially concentrated on construction and real estate development. Around 1990, the original business separated into two companies. Fábio Auriemo took control of the real estate operations that became JHSF Participações, while José Roberto Auriemo led the other successor company. This division established the corporate identity and strategic direction associated with JHSF. A major turning point came in 2001, when JHSF entered the shopping-center segment through the development of Shopping Metrô Santa Cruz in São Paulo. The project was notable for its direct integration with a subway station and helped demonstrate the company's interest in properties combining retail, transportation and urban infrastructure. JHSF also became the majority shareholder of the Fasano Group, giving the company a platform in luxury hotels, restaurants and hospitality services. The company expanded its premium mixed-use strategy with Cidade Jardim, launched in 2006. The complex brought together Shopping Cidade Jardim, high-end residential towers in Parque Cidade Jardim and commercial buildings in the Cidade Jardim Corporate Center. JHSF subsequently became a publicly traded company through its 2007 initial public offering. That year it also inaugurated Fazenda Boa Vista, a large second-home and leisure development in Porto Feliz, São Paulo state. During the 2010s, JHSF increasingly emphasized assets capable of producing recurring income rather than relying solely on one-time property sales. The company developed Catarina Fashion Outlet, positioned as Brazil's first luxury-oriented outlet, and connected it with the Catarina Integrated Urban Development, including São Paulo Catarina Executive Airport and corporate facilities. It also expanded the Boa Vista platform, continued developing Fasano properties and built a portfolio of luxury retail brands and destinations. The company stated that it had developed more than six million square meters of real estate projects by 2017. The group's recent projects have combined hospitality, residential real estate, retail and leisure. The São Paulo Catarina Executive Airport opened in 2019 and received authorization for international flights in 2021. Boa Vista Village, launched as an expansion of the Boa Vista complex, added a surf club, residences, spa facilities and a PerfectSwell artificial wave pool. Shops Jardins, opened in 2020 in association with the Fasano hospitality environment and XP Malls, added luxury boutiques to JHSF's retail portfolio. Internationally, JHSF developed 815 on Fifth Avenue and Fasano Fifth Avenue in New York, and acquired an art deco property in Miami Beach for a planned Fasano project. JHSF's current identity is therefore that of a vertically integrated premium real estate platform rather than a conventional construction company. Its portfolio is designed around affluent consumers, destination retail, hospitality, leisure and privately operated infrastructure. The company remains centered in Brazil, with São Paulo and nearby municipalities serving as the core of its commercial and operating footprint.

JHSF's history began in 1972 in São Paulo, when Fábio and José Roberto Auriemo and two other partners established JHS. The original company worked in construction and real estate development. Around 1990, the business was divided into two successor companies. Fábio Auriemo assumed control of the real estate operations that developed into JHSF Participações, while José Roberto Auriemo headed the other company, JHSJ. JHSF broadened its business beyond conventional development in 2001 by entering the shopping-center sector. Its Shopping Metrô Santa Cruz project in São Paulo was designed with direct access to a subway station and became the first Brazilian shopping center to incorporate such a connection. Around the same period, the company became the majority shareholder of the Fasano Group, linking its real estate activities with luxury hotels and restaurants. In 2006, JHSF launched Cidade Jardim, a large mixed-use complex in São Paulo. The project included Shopping Cidade Jardim, the residential Parque Cidade Jardim condominium and the Cidade Jardim Corporate Center. The company went public in 2007 and, during the same year, inaugurated Fazenda Boa Vista in Porto Feliz. The development occupies a large site and was conceived as a premium residential and leisure destination. The company continued to develop recurring-income assets during the 2010s. It negotiated the sale of Shopping Metrô Santa Cruz to BR Malls in 2010, while Shopping Metrô Tucuruvi was later acquired by Hemisfério Sul Investimentos Group in 2016. JHSF also launched Catarina Fashion Outlet in 2014, presenting it as Brazil's first luxury-market outlet. The outlet formed part of a broader Catarina project that included the country's first private airport dedicated to executive aviation. In the same year, Eduardo Camara became chief executive and José Auriemo Neto became chairman of the board. JHSF's development pipeline expanded in 2018, when the second expansion of Catarina Fashion Outlet was launched and the outlet became the largest branch in Brazil according to the cited company history. That year the company also concluded the sale of five minority interests in XP Malls assets, reported at approximately R$650 million in the reference material. Because the transaction value is financial information, it is retained only with its cited source context rather than treated as a current valuation or recurring financial metric. In 2019, JHSF opened São Paulo Catarina Executive Airport in São Roque. The airport was planned for executive flights and formed part of Catarina Integrated Urban Development, which also included the fashion outlet and a corporate center. The same period saw the launch of Fasano Cidade Jardim, combining residential units, a hotel and club facilities, as well as Boa Vista Village, an expansion of the Fazenda Boa Vista platform. Boa Vista Village incorporated a PerfectSwell wave pool described as the first of its kind in Latin America. JHSF opened Shops Jardins in 2020 in partnership with XP Malls Fundo de Investimentos Imobiliarios. The mall was integrated with the Hotel Fasano environment and hosted international luxury labels, including the first Brazilian stores for Isabel Marant and Inès de La Fressange and the first global men's Balmain store. In 2021, the executive airport received approval for international operations. JHSF also completed the launch of Boa Vista Estates and acquired a 67% stake in Usina São Paulo, a project associated with de-pollution efforts for the Pinheiros River. The group has also pursued international projects. In the United States it developed 815 on Fifth Avenue in New York and opened Fasano Fifth Avenue in 2021. The hotel was later included by Vogue America in a list of eight best hotels in New York in 2022. JHSF acquired an art deco building in Miami Beach in 2022 with plans for Fasano Miami. In Brazil, Boa Vista Village opened in 2023 with residences, hospitality, wellness and surf-oriented amenities. Leadership changed several times during the company's expansion. Eduardo Camara served as chief executive from 2014 to February 2018, followed by Thiago Alonso de Oliveira until the beginning of 2024. Augusto Martins became chief executive in February 2024. The company's stated strategic identity has remained focused on high-income customers and assets capable of generating recurring income through retail, hospitality, aviation and real estate operations.

• 2023

  Boa Vista Village opens

  [1]JHSF Participaçõesen.wikipedia.org

  Boa Vista Village opens in Porto Feliz with residences, a surf club, spa facilities and a wave pool.

• 2021

  International airport authorization and Usina São Paulo acquisition

  [1]JHSF Participaçõesen.wikipedia.org

  The Catarina airport receives approval for international flights, while JHSF acquires a 67% stake in Usina São Paulo.

• 2020

  Shops Jardins opens

  [1]JHSF Participaçõesen.wikipedia.org

  JHSF and XP Malls open Shops Jardins as a luxury retail destination connected with the Fasano hospitality environment.

• 2019

  Catarina airport opens

  [1]JHSF Participaçõesen.wikipedia.org

  São Paulo Catarina Executive Airport opens in São Roque as part of an integrated retail, corporate and real estate project.

• 2014

  Catarina Fashion Outlet opens

  [1]JHSF Participaçõesen.wikipedia.org

  JHSF inaugurates Catarina Fashion Outlet as a luxury-oriented outlet and begins a broader Catarina development incorporating executive aviation infrastructure.

• 2007

  Initial public offering and Fazenda Boa Vista inauguration

  [1]JHSF Participaçõesen.wikipedia.org

  JHSF registers its IPO and begins public trading; it also inaugurates the Fazenda Boa Vista residential and leisure development.

• 2006

  Cidade Jardim complex launches

  [1]JHSF Participaçõesen.wikipedia.org

  The mixed-use Cidade Jardim complex launches with retail, residential and corporate components.

• 2001

  Entry into shopping centers

  [1]JHSF Participaçõesen.wikipedia.org

  JHSF develops Shopping Metrô Santa Cruz in São Paulo, integrating the mall with a subway station.

• 1990

  Original business separates

  [1]JHSF Participaçõesen.wikipedia.org

  JHS divides into two companies, with Fábio Auriemo taking control of the real estate operations that become JHSF Participações.

• 1972

  JHS is founded in São Paulo

  [1]JHSF Participaçõesen.wikipedia.org

  Fábio and José Roberto Auriemo and two other partners establish JHS as a construction and real estate development company.

A premium, vertically integrated real estate platform focused on affluent consumers and recurring-income assets across retail, hospitality, executive aviation, residential communities and leisure destinations.

• Shopping center · 2006

  Shopping Cidade Jardim

  A luxury shopping center within the Cidade Jardim mixed-use complex in São Paulo. It forms part of a broader destination combining premium retail with residential towers and corporate buildings, reflecting JHSF's strategy of integrating high-end consumption with real estate and services.

• Luxury outlet retail · 2014

  Catarina Fashion Outlet

  A premium outlet center in São Roque, São Paulo state. JHSF positions the project within the luxury retail segment and expanded it in 2018. The outlet is part of Catarina Integrated Urban Development, which also includes executive aviation and corporate real estate.

• Residential and leisure development · 2007

  Fazenda Boa Vista

  A large premium second-home and leisure condominium in Porto Feliz, São Paulo state. Inaugurated in 2007, it became the foundation for later Boa Vista developments, including Boa Vista Estates and Boa Vista Village.

• Residential and leisure development · 2019

  Boa Vista Village

  An expansion of the Boa Vista platform in Porto Feliz combining residences and leisure amenities. Its features include Surf Lodge Residences, the Boa Vista Village Surf Club, a spa and a PerfectSwell wave pool designed to provide artificial surfing conditions.

• Luxury hospitality

  Fasano Group

  JHSF's luxury hospitality platform, encompassing Fasano hotels and restaurants in Brazil and international locations. The group connects the company's real estate portfolio with food, lodging, clubs and premium lifestyle services.

• Executive aviation infrastructure · 2019

  São Paulo Catarina Executive Airport

  A private airport for executive aviation in São Roque, São Paulo state. Opened in 2019, it is integrated with the Catarina outlet and corporate development and later received authorization to handle international flights.

• Luxury shopping center · 2020

  Shops Jardins

  A luxury retail destination opened in 2020 in association with the Hotel Fasano environment and XP Malls. Its tenant mix has included international fashion labels and notable first-to-market stores in Brazil and, in the case of men's Balmain, globally.

• Luxury hotel · 2021

  Fasano Fifth Avenue

  A Fasano hotel in New York City developed as part of JHSF's international expansion. It opened in 2021 and was included by Vogue America in a 2022 list of eight best hotels in New York.

• 2021

  Acquire a majority stake in Usina São PauloM&A

  Background

  JHSF continued to broaden its portfolio beyond traditional retail and residential projects.

  Action taken

  The company acquired 67% of Usina São Paulo, associated with de-pollution efforts for the Pinheiros River.

  Aftermath

  The transaction added an environmental and urban-infrastructure-related asset to the group's holdings.

  Source

• 2019

  Open São Paulo Catarina Executive AirportProduct launch

  Background

  The airport was designed to support executive aviation and strengthen the Catarina development's destination character.

  Action taken

  JHSF opened the private executive airport in São Roque as part of the Catarina Integrated Urban Development.

  Aftermath

  The airport later received approval for international flights, extending the project's aviation proposition.

  Source

• 2014

  Develop an integrated Catarina platformStrategy

  Background

  JHSF expanded its focus on premium destinations and recurring-income assets beyond conventional residential development.

  Action taken

  The company launched Catarina Fashion Outlet and developed the surrounding project with executive airport and corporate components.

  Aftermath

  Catarina became one of JHSF's principal integrated retail, aviation and real estate developments.

  Source

• 2001

  Enter the shopping-center segmentStrategy

  Background

  JHSF sought to extend its real estate business into assets capable of combining commercial operations with long-term urban infrastructure value.

  Action taken

  The company developed Shopping Metrô Santa Cruz in São Paulo with direct integration to a subway station.

  Aftermath

  The project established shopping centers as an important part of JHSF's later premium, recurring-income portfolio.

  Source

1. 1JHSF Participaçõesen.wikipedia.org