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Jhujian Catering Group

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Corporate brand

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Taiwanese restaurant group founded in 2010, operating multiple brands including hot pot and yakiniku.

Last updated September 2, 2026

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Overview

Jhujian Catering Group was founded in 2010 in Keelung, Taiwan. As of July 2026, it operates 168 stores globally and has become one of the largest hot pot chain restaurant brands. The group encompasses 18 major brands across categories such as hot pot, yakiniku, Chinese, Japanese, and Korean cuisine. It is listed on the Taipei Exchange (TPEx) with stock code 7723.

History

Jhujian Catering Group was founded in 2010 in Keelung, Taiwan. The founder initially learned the unique 'original soup' recipe for stone hot pot from a renowned local restaurant 'Han Xiang Cun'. In 2010, the first stone hot pot restaurant 'Zhujian Seika Nabemono' was established, utilizing local fishery resources. In 2017, the group was formally established and the original brand was renamed 'Jhujian Happiness Hot Pot'. In 2018, the franchise plan was launched. In 2020, new brands such as 'Yakiniku Smile', 'Yuzhi He Niu', and 'Honkaku' were introduced. In 2023, the company was listed on the Emerging Stock Board. In 2025, it officially became an OTC-listed company.

Products and positioning

  • Jhujian Happiness Hot Pot

  • Yakiniku Smile

  • Yuzhi He Niu

  • Honkaku

  • Jhujian Suancai Fish

  • Zimu Jin

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