Jinjiang Action Park
Corporate brand
UnclaimedA Shanghai amusement park known for its rides and the 108-metre Shanghai Ferris Wheel.
Last updated October 9, 2026
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Overview
Jinjiang Action Park is an amusement park in Shanghai, China, located at 201 Hongmei Road in Xuhui District. Established in 1984, the park is affiliated with the Jinjiang Group and has become a long-running urban leisure destination serving residents and visitors in Shanghai. Its attractions include roller coasters, family rides, thrill rides and other amusement facilities, with the Shanghai Ferris Wheel serving as its most recognizable landmark. The park’s location gives it a particularly accessible urban profile. Jinjiang Park station on Shanghai Metro Line 1 provides direct rail access, while nearby expressway and bus connections link the venue with other parts of the metropolitan area. Rather than operating as a destination resort outside the city, Jinjiang Action Park functions primarily as a city amusement park, combining mechanical rides, seasonal entertainment and sightseeing in a compact location. The Shanghai Ferris Wheel is the park’s signature offering. Standing approximately 108 metres tall and measuring about 98 metres in diameter, it has 63 passenger cars, each designed to carry up to six people. A full rotation takes roughly 20 to 25 minutes. On clear days, riders can see prominent Shanghai landmarks and infrastructure, including the Oriental Pearl TV Tower, bridges over the Huangpu River and Sheshan Hill. Construction began in November 2002, and the wheel opened to visitors in May 2003 after an investment reported at more than 10 million yuan. Jinjiang Action Park has also been associated with plans for a Harry Potter Studio Tour in Shanghai. Warner Bros. Discovery announced an intention to develop the attraction in partnership with Jinjiang Action Park, and the park subsequently publicized the partnership through its official WeChat account. The announcement indicates an effort to connect the established amusement-park site with internationally recognized intellectual property and a more immersive, branded entertainment format. The available reference material does not establish the project’s completion date, final scope, investment value or operating status. The brand’s positioning rests on accessibility, recognizable city views and a broad mix of amusement experiences rather than on a single ride category. Its long operating history and affiliation with Jinjiang Group provide institutional continuity, while its location beside a major metro station supports frequent local visitation. Publicly available material is limited regarding current ownership structure, management, attendance, financial performance, detailed ride inventory and future development plans.
History
Jinjiang Action Park was established in 1984 in Shanghai and is affiliated with the Jinjiang Group. It developed as an urban amusement venue in what is now Xuhui District, offering mechanical rides and other recreational attractions to the Shanghai market. Its position within the city distinguishes it from large destination resorts: visitors can reach the park using Shanghai Metro Line 1, with Jinjiang Park station providing direct access, and the surrounding road and bus network supporting additional connections. Over time, the park expanded its attraction portfolio beyond ordinary rides and became associated with a prominent skyline feature. Construction of the Shanghai Ferris Wheel began in November 2002. The wheel entered operation in May 2003 following reported construction expenditure of more than 10 million yuan. At approximately 108 metres high and 98 metres in diameter, it became one of the park’s principal visual and visitor attractions. Its 63 cars can accommodate up to six passengers each, and a complete rotation takes approximately 20 to 25 minutes. The elevated ride provides views across parts of Shanghai, including the Oriental Pearl TV Tower, bridges across the Huangpu River and Sheshan Hill when weather conditions are favorable. The Ferris Wheel helped give Jinjiang Action Park a more distinctive identity by combining amusement with urban observation. Alongside it, the park has continued to present roller coasters and other rides, although the available reference material does not provide a complete historical inventory or a chronology of individual attraction openings and retirements. The park’s long presence, central location and public transport access have allowed it to remain a recognizable local leisure venue. A later development involved a proposed Harry Potter Studio Tour in Shanghai. Warner Bros. Discovery announced an intention to construct the attraction in partnership with Jinjiang Action Park, and the park reported the partnership through its official WeChat account. This represented a potential shift toward a more intellectual-property-led and immersive entertainment proposition, using an established amusement-park site as the local partner and setting. The available sources do not confirm the project’s construction, opening, final design, financing or continuing status. Public information about Jinjiang Action Park is comparatively limited. The park is identified with the Jinjiang Group, but detailed information on its corporate ownership, executive leadership, revenue, attendance, operating results, ride replacement program and current development pipeline is not established by the supplied sources. Its documented history nevertheless shows a durable Shanghai amusement brand whose identity combines conventional rides, the Shanghai Ferris Wheel and convenient metropolitan access.
- 2003
Shanghai Ferris Wheel opens
[1]The approximately 108-metre Shanghai Ferris Wheel begins operating in May, adding a major sightseeing attraction to the park.
- 2002
Construction begins on the Shanghai Ferris Wheel
[1]Construction of the park’s major Ferris wheel attraction starts in November.
- 1984
Jinjiang Action Park is founded
[1]The amusement park is established in Shanghai and becomes affiliated with the Jinjiang Group.
Proposed Harry Potter Studio Tour partnership
[1]Warner Bros. Discovery announces an intention to develop a Harry Potter Studio Tour in Shanghai with Jinjiang Action Park as its partner.
Products and positioning
An accessible urban amusement park in Shanghai offering rides, sightseeing and family entertainment, anchored by the Shanghai Ferris Wheel and supported by strong metro connectivity.
Observation wheel · 2003
Shanghai Ferris Wheel
The Shanghai Ferris Wheel is Jinjiang Action Park’s signature attraction. It is approximately 108 metres tall, has a diameter of about 98 metres and contains 63 passenger cars. Each car can carry up to six people. A rotation takes approximately 20 to 25 minutes, offering elevated views of Shanghai landmarks and surrounding infrastructure when visibility is good. Construction began in November 2002 and the wheel opened in May 2003.
Thrill rides
Roller coasters
Roller coasters form part of the park’s documented ride portfolio and contribute to its traditional amusement-park offer. The supplied reference material confirms the category but does not identify individual coaster names, models, opening dates or current operating condition.
Family and amusement rides
Other amusement attractions
In addition to roller coasters and the Ferris wheel, Jinjiang Action Park operates or has operated a broader selection of amusement attractions. Publicly supplied material does not provide a complete list, so the category is best understood as covering the park’s family rides, thrill rides and other visitor entertainment facilities.
Controversies
Marketing campaigns
- Harry Potter Studio Tour Shanghai partnership
China · Shanghai
Warner Bros. Discovery announced plans for a Harry Potter Studio Tour in Shanghai in partnership with Jinjiang Action Park. The initiative connected the local amusement venue with a globally recognized entertainment property and suggested a move toward immersive, branded attractions.
Outcome. The partnership was publicized by Jinjiang Action Park through its official WeChat account. The available sources do not confirm completion, opening, final scope or commercial outcome.
Brand decisions
2002
Decision to add a major Ferris wheel attractionProduct launchBackground
Jinjiang Action Park pursued a large-scale observation-wheel project to expand its attraction portfolio and strengthen the park’s visual identity.
Action taken
Construction of the Shanghai Ferris Wheel began in November 2002.
Aftermath
The wheel opened in May 2003 and became the park’s principal landmark and sightseeing offering.
Reported construction cost. More than 10 million yuan (Construction completed and attraction opened in 2003)
- Partnership for a proposed Harry Potter Studio TourStrategy
Background
The partnership was intended to bring a major international entertainment property to Shanghai through an established local amusement-park venue.
Action taken
Jinjiang Action Park partnered with Warner Bros. Discovery on the proposed Shanghai Harry Potter Studio Tour and publicized the arrangement through its official WeChat account.
Aftermath
The available material does not establish whether the attraction was completed or opened.
Sources8 sources
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