Jo&Joe

Jo&Joe is a French hotel brand owned and operated within the Accor portfolio. Accor introduced the concept in September 2016 as a new hospitality format intended to combine features associated with hotels, hostels, and shared social spaces. The launch plan projected approximately 50 openings by 2020, indicating that Accor viewed the brand as a significant expansion platform rather than a single experimental property. The concept is positioned around communal experiences and a less formal approach to accommodation. In contrast with conventional full-service hotels, Jo&Joe properties are designed to encourage interaction among guests and to provide shared areas alongside private or semi-private accommodation. The available reference material identifies Jo&Joe as a hotel chain, but does not provide a complete breakdown of room types, service standards, pricing, or operating model for every property. The first Jo&Joe location opened in March 2017 in Hossegor, France. Its development involved a partnership with the surf-oriented brands Quiksilver and Roxy, linking the opening property to Hossegor's coastal and surfing identity. This partnership also illustrates the brand's approach of associating accommodation with lifestyle, leisure, and local community culture rather than presenting the hotel solely as a place to sleep. Accor broadened the brand's geographic ambitions during 2018. Announced projects included a property at the Largo do Boticário architectural complex in Rio de Janeiro, Brazil, and Jo&Joe's first Paris location. Further announcements concerned properties in London, Dubai, Thailand, Vienna, and a second Paris site. These announcements suggested an international rollout across major urban, resort, and destination markets, although the cited material does not confirm that every announced project opened. According to the referenced Wikipedia material, Jo&Joe currently manages six hotels in Europe and South America. The available sources do not identify the complete current property list, the brand's present executive leadership, its financial performance, or its precise ownership structure beyond its relationship with Accor. Jo&Joe therefore remains best understood as an Accor hospitality brand whose distinctive proposition is community-oriented lodging with a blend of hotel and hostel characteristics.

Jo&Joe was created by Accor as a new hotel brand announced in September 2016. The concept was intended to address demand for a more social and flexible form of accommodation, combining elements of conventional hotels with the communal character often associated with hostels. At launch, Accor projected 50 Jo&Joe openings by 2020, reflecting an ambition to establish the format across multiple markets. The brand's first property opened in March 2017 in Hossegor, France. The project was developed in partnership with Quiksilver and Roxy, two brands associated with surfing and coastal lifestyle culture. The Hossegor opening provided Jo&Joe with a setting suited to its emphasis on informal social interaction, leisure, and community-oriented travel. During 2018, Accor announced further development for Jo&Joe. One project was planned for the Largo do Boticário architectural complex in Rio de Janeiro, Brazil. Accor also announced the brand's first Paris property, followed by plans involving London, Dubai, Thailand, Vienna, and a second Paris location. These announcements represented an intended expansion across European, Middle Eastern, Asian, and South American destinations. The cited reference does not establish that all announced projects ultimately opened. The referenced Wikipedia article describes Jo&Joe as currently managing six hotels in Europe and South America. Detailed information about the individual properties, the brand's operating economics, its leadership, and later development milestones is not provided in the available material. On the evidence available, Jo&Joe's central historical significance is its role as Accor's experiment in a more socially connected, lifestyle-oriented hotel format and its subsequent expansion beyond its original French launch market.

• 2018

  International expansion projects announced

  [1]Jo&Joeen.wikipedia.org

  Accor announced planned Jo&Joe properties in Rio de Janeiro, Paris, London, Dubai, Thailand, and Vienna.

• 2017

  First property opens in Hossegor

  [1]Jo&Joeen.wikipedia.org

  The first Jo&Joe hotel opened in Hossegor, France, with Quiksilver and Roxy involved in the property's design partnership.

• 2016

  Accor establishes the Jo&Joe brand

  [1]Jo&Joeen.wikipedia.org

  Accor announced Jo&Joe as a new hotel brand and projected 50 openings by 2020.

A community-focused hospitality brand blending hotel accommodation with hostel-style sociability, shared spaces, and lifestyle-led experiences.

• Hotel accommodation · 2017

  Jo&Joe accommodation

  Jo&Joe's core offering is branded hotel accommodation organized around a more social and informal hospitality model than a conventional hotel. The concept combines lodging with communal areas intended to support interaction among guests and a lifestyle-oriented experience. The available sources do not specify the full range of room categories, amenities, or services across the chain.

• 2017

  Launch of the first Jo&Joe hotelProduct launch

  Background

  The brand required a first operating location to demonstrate its accommodation and community-focused concept.

  Action taken

  Jo&Joe opened its first property in Hossegor, France, developed in partnership with Quiksilver and Roxy.

  Aftermath

  The Hossegor opening established the brand's initial French presence and lifestyle-oriented identity.

  Source

• 2016

  Creation of a new socially oriented hotel brandStrategy

  Background

  Accor sought to introduce a hospitality concept combining hotel accommodation with hostel-like social interaction and communal spaces.

  Action taken

  Accor launched Jo&Joe and announced a target of 50 openings by 2020.

  Aftermath

  The first property opened in Hossegor in 2017, followed by announcements of projects in several international markets.

  Source

1. 1Jo&Joeen.wikipedia.org