JOA

JOA describes itself as redefining fan engagement, with an Agentic Engagement Engine that understands fan culture, detects what matters, and creates experiences that keep fans coming back. Its brands span engagement, competition, and culture, including Fight IQ, which is described as competitive fandom with real stakes. JOA has a featured partnership with ONE Championship aimed at turning moments of attention into experiences that become part of combat sports culture. The company lists co-founders Rudy Koch (Co-Founder & CEO), Andy Hubbard (Co-Founder & CTO), and Andrew McAlister (Co-Founder & CPO).

JOA presents itself as redefining fan engagement, stating that in sports, emotion drives everything and culture moves in real time, and that the experiences that matter stay with fans forever. Its Agentic Engagement Engine is described as understanding fan culture, detecting what matters, and creating experiences that keep fans coming back. JOA's brands are described as spanning engagement, competition, and culture, including Fight IQ, characterized as competitive fandom with real stakes. JOA has a featured partnership with ONE Championship, working to turn moments of attention into experiences that become part of combat sports culture. The company lists co-founders Rudy Koch (Co-Founder & CEO), Andy Hubbard (Co-Founder & CTO), and Andrew McAlister (Co-Founder & CPO).

Redefining fan engagement by turning live sports into interactive, social play.

1. 1JOA - Turning Live Sports Into Interactive, Social Playjoa.live