Jockey International
Corporate brand
UnclaimedJockey International is an American apparel company known for underwear, sleepwear, sportswear, and the Y-front men's brief. Jockey's official Australian site selling underwear and loungewear.
Last updated November 4, 2026
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Overview
Jockey International is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is headquartered in Kenosha, Wisconsin, and its products are recognized internationally through the Jockey trademark, which the company states is used in 120 countries. The business began in 1876 in St. Joseph, Michigan, when Samuel T. Cooper established a hosiery company called Coopers, Inc. Cooper was motivated in part by concerns about the poor quality of wool socks used by lumberjacks. The company expanded from hosiery into undergarments around 1900, establishing the product category that would eventually become central to its identity. The company's defining turning point came during the Great Depression. By 1934, Coopers was close to bankruptcy and recruited Harry H. Wolf Sr. to help restructure the business. That same period produced the company's most influential product innovation. Apparel engineer Arthur Kneibler designed a men's brief without leg sections and with a Y-shaped overlapping fly. Coopers named the product the Jockey, associating its supportive construction with the jockstrap. The brief was introduced at Marshall Field's State Street store in Chicago on January 19, 1935, during a blizzard. More than 30,000 pairs were sold during the first three months, and the product was later introduced in the United Kingdom in 1938. The brief helped transform Jockey from a hosiery and undergarment producer into a widely recognized underwear brand. In 1958, the company introduced Skants, an early mass-market men's bikini brief made from nylon and elastic. The product had a low-cut design, no conventional front fly, and a small support panel. Coopers changed its corporate name to Jockey Menswear, Inc. in 1971 and to Jockey International, Inc. in 1972, reflecting the growing importance of the Jockey name and the company's international ambitions. Jockey subsequently broadened its product range beyond men's underwear. It launched Jockey For Her in 1982, adding women's intimate apparel and underwear. In 1997, it acquired the seamless panties division of Formfit-Rogers and marketed those products under the Form-Fit name, although that branding was later discontinued. In 2011, Jockey introduced underwear using Outlast temperature-management technology, originally developed to help NASA astronauts manage changing temperatures and reduce sweating. Today, Jockey's product scope includes underwear, intimate apparel, sleepwear, sportswear, and related apparel for men, women, and children. The business combines branded retailing and manufacturing with licensed operations in some markets. Its Indian business and affiliate Page Industries, for example, operate under a licensing arrangement. Jockey also maintains a philanthropic association with the Jockey Being Family Foundation, which supports post-adoption services and awareness for adoptive families in the United States. In 2020, country singer Luke Bryan became a paid corporate spokesperson for the brand. The company remains best known for making the men's brief a mainstream apparel product and for using functional design and fabric technology as part of its brand proposition.
History
Jockey International traces its origins to 1876, when Samuel T. Cooper founded a hosiery business in St. Joseph, Michigan. The company was originally called Coopers, Inc. Its early business addressed the practical needs of workers who relied on durable socks, particularly lumberjacks who were said to suffer from poorly made wool hosiery. Around 1900, Coopers expanded into undergarments, and the business was growing by 1902. The Great Depression placed the company under severe financial pressure. By 1934, Coopers was close to bankruptcy and brought in Harry H. Wolf Sr. to restructure the business. During this recovery period, the company developed the garment that would define its future. Apparel engineer Arthur Kneibler created a men's brief that eliminated the legs found on traditional underwear and used a Y-shaped overlapping fly. Coopers called the garment the Jockey, a name intended to suggest support comparable to that of a jockstrap. The first Jockey briefs went on sale at Marshall Field's State Street store in downtown Chicago on January 19, 1935, during a blizzard. The product generated rapid demand, with more than 30,000 pairs sold in its first three months. Coopers used a specially named aircraft, the Mascul-liner, to distribute the briefs to retailers across the United States. When the product reached the United Kingdom in 1938, reported sales reached 3,000 pairs per week. The brief helped make men's underwear a distinct branded product category rather than a largely generic basic garment. In 1958, Coopers introduced Skants, described as the first men's bikini brief sold on a mass-market basis. Made from nylon and elastic, Skants used a low-cut silhouette and omitted the conventional front fly, retaining a small support panel at the lower front. The introduction reflected the company's willingness to experiment with construction, materials, and the relationship between men's and women's underwear design. Corporate naming changes followed the expansion of the Jockey identity. Coopers became Jockey Menswear, Inc. in 1971 and Jockey International, Inc. in 1972. The company later developed a broader apparel portfolio. Jockey For Her launched in 1982, extending the brand into women's intimate apparel and underwear. In 1997, Jockey acquired the seamless panties division of Formfit-Rogers and sold the products under the Form-Fit name; that branding was subsequently discontinued. Technology became another part of the company's product-development approach. In 2011, Jockey launched underwear incorporating Outlast technology, a temperature-management material originally developed to help NASA astronauts remain comfortable during changing temperatures and reduce sweating. The company also operates through international licensing relationships. In India, Page Industries is identified as Jockey International's licensee and affiliate. Jockey's public brand activity continued in 2020 when country singer Luke Bryan became a paid corporate spokesperson. The same year brought scrutiny of labor conditions connected with the Indian operation. WRAP investigated allegations of human-rights violations at one of the relevant factories in October. In December, Page Industries was recertified by WRAP, which said its audit did not substantiate the allegations. Separately, Jockey sponsors the Jockey Being Family Foundation, a charitable organization focused on post-adoption support and awareness for adoptive families in the United States. The company remains headquartered in Kenosha, Wisconsin, and operates as a long-established international underwear and apparel brand.
- 2020
Luke Bryan becomes a corporate spokesperson
[1]Country singer Luke Bryan becomes a paid spokesperson for Jockey.
- 2020
WRAP review of Indian operations
[1]WRAP investigates allegations concerning human-rights conditions at a factory linked to Jockey's Indian licensee; Page Industries is recertified later that year.
- 2011
Outlast technology underwear launches
[1]Jockey introduces underwear using Outlast temperature-management technology.
- 1997
Formfit-Rogers seamless panties division acquired
[1]Jockey acquires the seamless panties division of Formfit-Rogers and markets it under the Form-Fit name.
- 1982
Jockey For Her launches
[1]The company enters women's intimate apparel and underwear with the Jockey For Her line.
- 1972
Jockey International name adopted
[1]The company changes its name to Jockey International, Inc.
- 1971
Corporate name changes to Jockey Menswear
[1]Coopers, Inc. adopts the name Jockey Menswear, Inc.
- 1958
Skants is introduced
[1]Coopers introduces Skants, an early mass-market men's bikini brief using a low-cut nylon-and-elastic design.
- 1938
United Kingdom launch
[1]The Jockey brief reaches the United Kingdom, where reported sales rise to approximately 3,000 pairs per week.
- 1935
The Jockey brief is introduced
[1]Coopers launches Arthur Kneibler's Y-front men's brief at Marshall Field's in Chicago; more than 30,000 pairs are sold in the first three months.
Products and positioning
An accessible, function-oriented underwear and apparel brand built around comfort, support, fit, and product innovation, with a heritage dating to nineteenth-century hosiery manufacturing. Comfort-focused, practical, broadly accessible everyday apparel, with underwear and intimate apparel as the core category.
Men's underwear · 1935
Jockey men's Y-front brief
Introduced in 1935, the Jockey brief uses a legless construction and a distinctive Y-shaped overlapping fly. Its emphasis on support and its early retail success made it the product most closely associated with the Jockey name and helped establish branded men's underwear as a mainstream category.
Men's underwear · 1958
Skants
Skants was introduced in 1958 as an early mass-market men's bikini brief. It used nylon and elastic, featured a low-cut shape, omitted the traditional front fly, and included a small support panel at the lower front.
Women's intimate apparel · 1982
Jockey For Her
Launched in 1982, Jockey For Her extended the company beyond its historic men's underwear franchise into women's underwear and intimate apparel, broadening the brand's household and customer reach.
Women's underwear · 1997
Form-Fit
Form-Fit was the name used for seamless panties obtained through Jockey's 1997 acquisition of the Formfit-Rogers seamless panties division. The branding was later discontinued.
Performance underwear · 2011
Outlast technology underwear
Introduced in 2011, this underwear line used Outlast temperature-management technology. The material had originally been developed for NASA-related applications intended to help manage changing temperatures and sweating.
Underwear
Men's underwear
The brand's core category, including briefs, boxer briefs, boxers, trunks, undershirts, and multipacks. Designs generally emphasize everyday comfort, supportive construction, accessible pricing, and a range of rises, fabrics, and waistbands.
Intimate apparel
Women's underwear and bras
A broad women's intimate-apparel assortment that can include panties, bras, camisoles, and related foundation garments. Product ranges vary by market and commonly include cotton, stretch, seamless, and comfort-oriented constructions.
Sleepwear
Sleepwear and loungewear
Everyday garments designed for sleeping, relaxing, and home use, including pajamas, robes, lounge sets, and soft separates. The range extends Jockey's comfort proposition beyond underwear.
Sportswear
Activewear
Performance and casual activewear for exercise and everyday movement, including tops, bottoms, base layers, and related garments. Materials and features may include stretch, breathability, and moisture management.
Hosiery · 1876
Socks and hosiery
Socks and hosiery reflect the company's original manufacturing heritage and remain part of the broader basics assortment. Products are sold in everyday, athletic, dress, and comfort-oriented formats depending on market.
Controversies
2020
Human-rights allegations involving Indian supply operations
WRAP investigated allegations of human-rights violations at a factory associated with Page Industries, Jockey International's Indian licensee and affiliate. In December 2020, WRAP recertified Page Industries and stated that the allegations were not substantiated by the audit findings.
Marketing campaigns
- 2020Luke Bryan spokesperson partnership
United States
Jockey appointed country singer Luke Bryan as a paid corporate spokesperson, linking the brand with a prominent music and entertainment personality.
Outcome. Luke Bryan became a corporate spokesperson for the brand.
Brand decisions
2011
Outlast temperature-management underwearProduct launchBackground
Jockey pursued functional fabric technologies designed to improve comfort in changing conditions.
Action taken
The company launched underwear using Outlast technology, originally developed for NASA-related temperature-management applications.
Aftermath
Temperature regulation became part of Jockey's performance-oriented product proposition.
1997
Acquisition of Formfit-Rogers seamless panties divisionM&ABackground
The acquisition provided Jockey with a seamless-panties product operation.
Action taken
Jockey acquired the division and marketed its products under the Form-Fit name.
Aftermath
The Form-Fit branding was later discontinued.
1982
Expansion into women's intimate apparelStrategyBackground
Jockey sought to extend its established underwear identity to a broader customer base.
Action taken
The company launched the Jockey For Her line.
Aftermath
Jockey expanded its portfolio into women's underwear and intimate apparel.
1958
Introduction of SkantsProduct launchBackground
The company continued to experiment with new silhouettes and materials in men's underwear.
Action taken
Coopers launched a low-cut nylon-and-elastic men's bikini brief without a conventional front fly.
Aftermath
Skants became an early example of a mass-market men's bikini brief.
1935
Launch of the Y-front briefProduct launchBackground
Coopers was recovering from severe financial pressure during the Great Depression and needed commercially successful products.
Action taken
The company introduced Arthur Kneibler's legless brief with a Y-shaped overlapping fly and named it the Jockey.
Aftermath
The product sold more than 30,000 pairs in its first three months and became the foundation of the Jockey brand.
1934
Launch of the Y-Front briefProduct launchBackground
Men's underwear was largely dominated by loose-fitting and traditional constructions, leaving room for a more supportive and body-contoured design.
Action taken
Jockey introduced a close-fitting brief with a distinctive Y-shaped front opening and promoted it through retail and public-facing fashion presentation.
Aftermath
The design became a defining historical product for Jockey and helped make the brief a widely recognized men's underwear category.
Recent events
Sources5 sources
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