JOEONE

JOEONE (九牧王) is a Chinese menswear brand best known for men's trousers and business apparel. The brand operates in the domestic Chinese market and is associated with the JOEONE group, which has been listed on the Shanghai Stock Exchange. Its product range centres on formal and smart-casual trousers, suits, shirts and jackets aimed at male professionals. The brand name is sometimes confused with the generic domain joeone.com, which is privately owned and explicitly states it is not connected to any company, brand or trademark. That domain is not the official site of the JOEONE apparel brand. JOEONE has built its reputation on trouser craftsmanship and fit, and has expanded into broader men's wardrobe categories. It is one of the better-known domestic Chinese menswear labels in the mid-to-premium segment.

JOEONE (九牧王) is a Chinese menswear brand that grew out of the country's domestic apparel manufacturing and retail sector. It established its reputation primarily through men's trousers, a category in which it became one of the most recognised domestic names in China, before broadening into suits, shirts, jackets and other business and smart-casual menswear. The brand is associated with the JOEONE group, which pursued a public listing on the Shanghai Stock Exchange, giving it access to capital for retail expansion and brand building. Over time JOEONE developed a nationwide retail presence in China through department-store counters and standalone stores, positioning itself in the mid-to-premium menswear segment. Like many Chinese apparel brands, JOEONE has faced a domestic market that has shifted toward younger consumers, casualisation of dress and growing competition from international and online-native labels. The brand has responded by refreshing its product lines and store image while continuing to emphasise trouser fit and craftsmanship as its core differentiator. Note: the domain joeone.com is a privately owned generic domain and is not the official website of the JOEONE apparel brand; it explicitly disclaims any association with any company, brand or trademark.

• Men's trousers

  The core category on which JOEONE built its reputation, covering formal and business trousers.

• Suits and business wear

  Formal suits and coordinated business outfits for male professionals.

• Shirts and jackets

  Shirts, jackets and smart-casual outerwear extending the men's wardrobe range.

• 2017

  Wool sweaters and footwear fail quality spot checks

  A Joeone wool sweater failed the pilling test in Beijing spot checks, and footwear failed the rubbing colorfastness test. The company was publicly flagged.

  Source

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• Unconfirmed

  九牧王 reports 2019 annual results[3]九牧王发布2019年年度业绩sc.stock.cnfol.com

  九牧王 disclosed its 2019 annual report, reporting revenue of 2.857 billion yuan, up 4.53% year over year, and net profit of 370 million yuan, down 30.64%.

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1. 1joeone.com - 咖啡驿站 - 下一站，放松！joeone.com
2. 2Wool sweaters and footwear fail quality spot checkspeopledailynews.eu
3. 3九牧王发布2019年年度业绩sc.stock.cnfol.com