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Joeveo is a small US travel mug manufacturer whose Temperfect mug keeps hot drinks at the right temperature for hours.

Last updated September 16, 2026

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Overview

Joeveo is a small travel mug manufacturer based in Wake Forest, North Carolina, USA. It makes the Temperfect mug, which extracts excess heat from a beverage right away, stores it, and then puts it back to keep the temperature just right for hours. The company describes itself as a home-grown, bootstrap, indie business that ran a Kickstarter campaign in 2013-2014 to help finance it. Mug parts are sourced in China and the US, and assembly plus the Temperfect insulation are done in North Carolina.

History

Joeveo is a small travel mug manufacturer in Wake Forest, North Carolina, USA. It set out to solve the problem that coffee was first too hot to drink and then suddenly too cold, and its solution is the Temperfect mug, which extracts excess heat from the beverage right away, stores it, and then puts it back to keep the temperature just right for hours. The company describes itself as a home-grown, bootstrap, indie business and ran a Kickstarter campaign in 2013-2014 to help finance it. Mug parts are sourced in China and the US, and Joeveo assembles them and adds the Temperfect insulation in North Carolina, making and shipping each mug from its Wake Forest factory. In a January 2019 blog post, Dean Verhoeven wrote that he was left in charge of the Joeveo show for now and discussed the company's roughly $40 mug pricing.

Products and positioning

Drinkware designed to keep hot beverages at the right temperature for hours; priced around $40.

  • Temperfect Mug

    A travel mug that extracts excess heat from the beverage right away, stores it, and then puts it back to keep the temperature just right for hours.

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