Product brand
UnclaimedJoi was an Italian entertainment television channel operated by Mediaset Premium.
Last updated August 31, 2026
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Overview
Joi was an Italian entertainment television channel operated by Mediaset and distributed through the Mediaset Premium pay-television ecosystem. It was introduced on 19 January 2008, when Mediaset Premium expanded from a primarily event- and football-oriented digital-terrestrial proposition into a broader pay-TV service. Joi formed part of the original Premium Gallery package, alongside other entertainment-oriented channels, and was designed to provide general family viewing rather than a narrowly defined specialist genre. The channel’s schedule centered on television series and films. Its programming functioned as an entertainment destination within Mediaset Premium, with a mixture of imported and other acquired series, movies, and repeat broadcasts. Joi was positioned as a broad-access channel for household viewing, and its editorial identity was subsequently adjusted as the Premium portfolio developed. The channel also had timeshift extensions: Joi +1 initially repeated the main channel’s programming one hour later, while Joi +24, introduced in 2016, carried the previous day’s schedule on a separate service. Joi underwent a visual identity and graphics refresh on 21 September 2010, timed with the launch of The Event. In July 2011, the +1 version ceased broadcasting, together with the +1 services of Steel and Mya. On 1 January 2013, Joi adopted a renewed editorial direction focused more explicitly on entertainment and began carrying a number of television series that had previously been associated with the Mya or Steel channels. This repositioning broadened the practical role of Joi within the Premium Gallery offering and made it a more flexible home for series programming. The channel’s distribution later expanded beyond the original digital-terrestrial Premium environment. Joi +24 began broadcasting on 1 March 2016 on channel 316, but this timeshift service ended on 19 April 2018. Joi itself became available on the Infinity streaming platform on 1 June 2018 and was added to Sky in high definition on 4 June 2018. These moves reflected the wider migration of Italian pay-TV viewing across digital terrestrial, streaming, and satellite distribution. Following the closure of Mediaset Premium on 1 June 2019, Joi continued temporarily on Infinity and Sky. On 17 June 2019, its closure was announced for 1 July 2019. Some of its programming was transferred to Premium Stories. Joi therefore ended as a distinct channel during the restructuring of Mediaset’s pay-TV operations. Its history illustrates the development, reorganization, and eventual consolidation of Mediaset’s Italian entertainment-channel portfolio rather than the history of an independently owned consumer brand.
History
Joi entered the Italian television market on 19 January 2008 as part of Mediaset Premium’s transformation into a more complete pay-TV service. It was one of the channels included in the Premium Gallery package, a digital-terrestrial subscription offering built around entertainment content. Rather than specializing in news, sport, or a single factual subject, Joi was conceived as a general entertainment destination, combining television series and films suitable for broad household viewing. The channel initially operated alongside Joi +1, a one-hour timeshift version that allowed viewers to watch the same schedule later. Joi’s identity was refreshed on 21 September 2010, when the channel received new graphics in connection with the launch of The Event. The first major reduction of its associated services came on 1 July 2011, when Joi +1 ceased broadcasting together with the +1 versions of Steel and Mya. On 1 January 2013, Joi revised its editorial approach. It placed greater emphasis on entertainment and absorbed a number of series that had previously been broadcast on Mya or Steel. This change reflected the continuing adjustment of Mediaset Premium’s channel portfolio, in which programming could be redistributed between brands to clarify channel roles and make use of available schedule space. A further timeshift service, Joi +24, launched on 1 March 2016 on channel 316. Instead of showing the schedule one hour later, it carried the previous day’s programming. Joi +24 was discontinued on 19 April 2018. The main Joi channel nevertheless gained additional distribution during 2018: it arrived on Mediaset’s Infinity platform on 1 June and became available on Sky in high definition on 4 June. These additions placed Joi within a broader mix of streaming and satellite access points. The channel’s final period followed the closure of Mediaset Premium on 1 June 2019. Joi continued for a short time on Infinity and Sky, but on 17 June the end of the service was announced for 1 July. Some of its programming was transferred to Premium Stories. Joi consequently became a defunct television-channel brand, with its existence closely tied to the rise, reorganization, and eventual contraction of Mediaset’s Italian pay-TV operations.
- 2019
Channel closes
[1]Following the end of Mediaset Premium, Joi stops broadcasting on 1 July and part of its programming moves to Premium Stories.
- 2018
Joi +24 closes
[1]Joi +24 ends broadcasting on 19 April.
- 2018
Distribution expands
[1]Joi becomes available on Infinity in June and on Sky in HD shortly afterward.
- 2016
Joi +24 launches
[1]The previous-day timeshift service launches on channel 316 on 1 March.
- 2013
Editorial repositioning
[1]Joi renews its editorial line around entertainment and takes on series previously associated with Mya or Steel.
- 2011
Joi +1 ends
[1]The original one-hour timeshift service stops broadcasting on 1 July.
- 2010
Graphics identity refreshed
[1]Joi introduces a graphics restyling on 21 September alongside the launch of The Event.
- 2008
Joi launches
[1]Joi and Joi +1 begin broadcasting on 19 January as part of the Premium Gallery package.
Products and positioning
A broad family-entertainment television channel within Mediaset Premium, focused on series and films and later distributed through digital terrestrial television, streaming, and satellite television.
Pay-TV entertainment channel · 2008
Joi
The main Joi service was an Italian entertainment channel carried within the Mediaset Premium ecosystem. Its programming combined television series and films and was intended for broad, family-oriented viewing. Over time, the channel’s schedule was adjusted to include series previously shown on other Mediaset Premium entertainment channels. Joi later extended its availability to Infinity and Sky before closing in 2019.
Timeshift television channel · 2008
Joi +1
Joi +1 was the original one-hour timeshift companion to Joi. It repeated the main channel’s programming later in the day, giving subscribers an additional opportunity to watch scheduled series and films. The service ceased broadcasting on 1 July 2011.
Deferred-programming television channel · 2016
Joi +24
Joi +24 was a later timeshift service that carried the previous day’s Joi programming. It launched on channel 316 in March 2016 and ended in April 2018.
Brand decisions
2019
Closure and programming transferStrategyBackground
Mediaset Premium closed on 1 June 2019, changing the distribution context for its associated channels.
Action taken
Joi’s closure was announced on 17 June for 1 July, and some of its programming was transferred to Premium Stories.
Aftermath
Joi ended as a distinct channel while selected programming continued under another Mediaset Premium brand.
2018
Expansion to streaming and satellite distributionStrategyBackground
Joi’s distribution was extended beyond the original Mediaset Premium digital-terrestrial environment.
Action taken
The channel launched on Infinity on 1 June and became available on Sky in HD on 4 June.
Aftermath
Joi remained accessible across additional platforms during the final phase of its operation.
2013
Repositioning toward general entertainmentStrategyBackground
Mediaset Premium was reorganizing the roles of its entertainment channels and their schedules.
Action taken
From 1 January, Joi adopted a renewed entertainment-oriented editorial line and incorporated series previously broadcast on Mya or Steel.
Aftermath
Joi became a broader home for series programming within the Premium portfolio.
Sources2 sources
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