Joiaria

Joiaria is a Brazilian wholesale jewelry brand that has been operating since 1998, with a focus on 925 silver and semi-jewelry (semijoias). The company is based in southern Brazil and sells exclusively in wholesale (atacado), requiring a minimum order of R$300. Its product range includes rings, earrings, necklaces, bracelets, anklets, charms, scapulars, sets, pendants, and men's jewelry, with many items available in 925 silver and semi-jewelry versions. The brand emphasizes quality and sophistication, positioning itself in the premium segment of the silver and semi-jewelry market. In 2024, Joiaria expanded its presence to the online world through its e-commerce platform, allowing it to reach a broader audience while maintaining its wholesale-only model. The website offers features such as free shipping on orders above R$500 (with Mini Envio, no tracking), credit card payment in up to 10 interest-free installments (minimum installment of R$100), and a 5% discount for Pix payments. Joiaria's online store is organized into categories including rings, earrings, chains and chokers, bracelets, anklets, charms, scapulars, sets, personalized items, pendants, and men's jewelry. The brand's history page states that since its founding, it has established itself firmly in southern Brazil, earning the trust of its customers and maintaining its core values. The 2024 online expansion is described as a bold step to reach a larger public and create stronger bonds with customers. Joiaria operates as a private company and does not appear to be listed on any stock exchange. Its primary market is Brazil, and it serves retailers and resellers rather than end consumers directly, given its wholesale-only policy.

Joiaria was founded in 1998 with the stated purpose of offering quality and sophistication in the silver and semi-jewelry market. From the beginning, the company established itself firmly in southern Brazil, gaining the trust of its customers and maintaining its core values. For over two decades, it operated primarily as a wholesale supplier, serving retailers and resellers in the region. In 2024, Joiaria took a bold step by expanding its presence to the online world. This move allowed it to reach a larger audience and create stronger bonds with its customers through the Joiaria platform, which offers a shopping experience that goes beyond the traditional. The online store maintains the wholesale-only policy, requiring a minimum order of R$300, and provides features such as free shipping on orders above R$500 (with Mini Envio, no tracking), credit card payment in up to 10 interest-free installments (minimum installment of R$100), and a 5% discount for Pix payments. The product catalog includes a wide range of jewelry categories, including rings, earrings, chains and chokers, bracelets, anklets, charms, scapulars, sets, personalized items, pendants, and men's jewelry, with many items available in both 925 silver and semi-jewelry versions. Joiaria continues to operate as a private company based in southern Brazil, focusing on the Brazilian market.

• 2024

  Joiaria expands its presence to the online world, launching its e-commerce platform.

• 1998

  Joiaria is founded, focusing on quality and sophistication in the silver and semi-jewelry market in southern Brazil.

Wholesale-only supplier of premium 925 silver and semi-jewelry, targeting retailers and resellers in Brazil.

• Conjunto Prata 925 Zircônia Gota 5x7mm

  925 silver set with 5x7mm drop-shaped zirconia.

• Brinco Prata 925 Orgânico

  925 silver earrings with an organic design.

• Pulseira Prata 925 Estrela e Zircônia

  925 silver bracelet with star and zirconia details.

1. 1Joiaria Atacadojoiaria.com.br
2. 2Joiaria: Joias em Prata de Qualidade e Sofisticaçãojoiaria.com.br
3. 3Wikidata Q136536516wikidata.org