Join UP!
Corporate brand
UnclaimedJoin UP! is an international travel brand founded in Ukraine, offering packaged trips including hotels, flights, excursions, transfers and medical insurance.
Last updated September 16, 2026
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Overview
Join UP! is an international tourist brand founded in Ukraine. Its stated goal is to engage people in travel and change their perception of the world. The company began in 2001 as a travel agency, became a tour operator in 2010, and has since expanded into multiple markets. It offers ready-made trips that bundle hotels, flights, excursions, transfers and medical insurance, bookable through a single website.
History
Join UP! was founded in 2001 as a travel agency. In 2010 it obtained tour operator status and opened its first franchise travel agency. In 2014 it began serving tourists in the Moldovan market. In 2018 it gained a partner in the sky, SkyUp AirlinesTM, and occupied about 30% of Ukraine's outbound tourism market. In 2019 the first million tourists traveled with the company. In 2022 it opened business units in Estonia, Lithuania, Latvia and Kazakhstan, and took first place in Ukraine's National Rating of Tourist Companies. In 2023 it entered the markets of Romania and Poland. In 2024 it opened a business unit in the Czech Republic.
Products and positioning
Packaged trips including hotels, flights, excursions, transfers and medical insurance
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