Joj Svet

Joj Svet is a Slovak digital lifestyle and entertainment brand operated by the television broadcaster TV JOJ. It functions as an online content vertical on the joj.sk portal, publishing short-form articles and video segments aimed at a general Slovak-speaking audience. Its editorial mix covers fashion and style, relationships and weddings, travel and last-minute deals, health and wellness, and celebrity or reality-show news. The brand is closely tied to TV JOJ's television programming, frequently promoting and recirculating content from shows such as 'Vezmeš si ma?' and 'Inkognito', and it uses the same joj.sk domain as the parent broadcaster. Because it is a web-first brand rather than a standalone television channel, its identity is defined by its lifestyle vertical and its integration with TV JOJ's broader media portfolio. The available evidence consists of the joj.sk homepage feed and a Wikidata item for 'Joj Svet'; detailed corporate data such as founding year, ownership structure, and executives is not present in the supplied sources.

Joj Svet is a digital lifestyle and entertainment brand associated with the Slovak broadcaster TV JOJ and published on the joj.sk domain. The available evidence does not provide a founding date or a detailed corporate history. What can be established from the official website is that Joj Svet operates as a content vertical within the joj.sk portal, producing and aggregating lifestyle-oriented articles and videos. Its editorial output includes fashion and style advice, relationship and wedding stories, travel and last-minute deal reporting, health and wellness tips, and celebrity or reality-show news. The brand is closely integrated with TV JOJ's television programming: homepage items reference and promote shows such as 'Vezmeš si ma?' and 'Inkognito', and some content is labeled directly under 'TV JOJ'. This indicates that Joj Svet functions as an extension of the broadcaster's media portfolio rather than as an independent company. A Wikidata item exists for 'Joj Svet' (Q124455541), confirming its recognition as a distinct entity, but the supplied evidence does not include structured corporate details such as ownership, founding year, or leadership. As a result, the history presented here is limited to its observable role as a Slovak-language online lifestyle brand under the TV JOJ umbrella.

A Slovak-language digital lifestyle and entertainment destination tied to TV JOJ's television programming.

• Lifestyle articles on joj.sk

  Short-form editorial content covering fashion, relationships, travel, health, and celebrity news.

• Video segments

  Video content tied to TV JOJ shows and lifestyle topics.

1. 1TV JOJjoj.sk
2. 2Joj Svet - Wikidatawikidata.org