Joker Is

Joker Is was a Norwegian manufacturer of ice cream whose production and head-office operations were based in Trondheim. The company operated within Norway's packaged ice-cream industry and was associated for many years with the Nidar Group and, subsequently, Nora Industrier. In 1988, ownership passed to brothers Jan Erik Hokstad and Einar Hokstad. Three years later, in 1991, Joker Is was acquired by Drammens Is. Rather than preserving Joker Is as a continuing consumer brand, Drammens Is discarded the name after the acquisition, bringing the brand's independent commercial life to an end. The available historical record does not establish a founding year, a single founder, a detailed product catalogue, or a surviving website. Joker Is is therefore best understood as a defunct Norwegian ice-cream brand and manufacturing business rather than as a current operating company.

Joker Is was a Norwegian ice-cream manufacturing business headquartered in Trondheim, where it maintained both production and head-office operations. Publicly available historical information about the company is limited, and the surviving record does not identify a precise founding date or founder. The company nevertheless had a place in Norway's domestic ice-cream industry and operated for many years under the ownership of the Nidar Group. It was later associated with Nora Industrier, reflecting the changes in corporate ownership that affected Norwegian food manufacturing businesses during the period. In 1988, control of Joker Is moved to the brothers Jan Erik Hokstad and Einar Hokstad. Their ownership lasted until the company was acquired by Drammens Is in 1991. The acquisition did not result in the continuation of Joker Is as a distinct brand. Drammens Is chose to discard the Joker Is name after purchasing the company, so the business's brand identity disappeared from the market rather than being developed as a separate product line under the new owner. The available source material does not provide detailed information about Joker Is's individual products, packaging, distribution arrangements, advertising campaigns, financial performance, workforce, or manufacturing capacity. Its documented significance rests primarily on its role as a Trondheim-based Norwegian ice-cream producer, its periods of association with the Nidar Group and Nora Industrier, the 1988 transfer to the Hokstad brothers, and its acquisition and subsequent discontinuation by Drammens Is in 1991.

• 1991

  Acquisition by Drammens Is

  [1]Joker Isen.wikipedia.org

  Drammens Is purchased Joker Is and later discontinued the Joker Is brand.

• 1988

  Ownership transferred to Jan Erik and Einar Hokstad

  [1]Joker Isen.wikipedia.org

  The brothers Jan Erik Hokstad and Einar Hokstad became the owners of Joker Is.

A regional Norwegian ice-cream manufacturer and consumer brand associated with Trondheim.

• Ice cream

  Joker Is ice cream

  The company's documented product category was ice cream. The available historical material does not identify specific named varieties, formats, recipes, or product lines.

• 1991

  Drammens Is acquired Joker IsM&A

  Background

  Joker Is was acquired after periods of ownership associated with the Nidar Group, Nora Industrier, and, from 1988, the Hokstad brothers.

  Action taken

  Drammens Is purchased the company and discarded the Joker Is brand after the transaction.

  Aftermath

  The Joker Is brand ceased to operate as a continuing market identity.

  Source

1. 1Joker Isen.wikipedia.org