Jones' Village Bakery
Corporate brand
UnclaimedA Welsh bakery brand producing bread, pies, rolls, cakes and gluten-free baked goods from facilities in and around Wrexham.
Last updated August 25, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Jones' Village Bakery, also commonly called Village Bakery, is a Welsh bakery brand based in Wrexham. Its roots extend to a bakery established in Coedpoeth in 1934, while the Village Bakery identity was established by the Jones family in 1964. The business developed from a small family bakery into a regional manufacturer supplying supermarkets, convenience retailers and independent shops across Wales and parts of neighbouring England. The brand produces a broad range of bakery products, including everyday bread, sub rolls, barm cakes, crumpets or pikelets, Scotch pancakes, Welsh cakes, pies, sausage rolls, pasties and other savoury baked goods. It also operates a dedicated nutrition bakery for gluten-free products and describes that facility as the largest gluten-free bakery in the United Kingdom. Its retail customers have included Tesco, SPAR, Co-op and Asda, alongside independent retailers. Products have also been exported to supermarkets in Iceland and to independent retailers in Malta and Cyprus. The operation is structured through three companies associated with its bakery sites: The Village Bakery (Coedpoeth) Limited, The Village Bakery (Wrexham) Limited and The Village Bakery (Nutrition) Limited. The group has three bakeries: one in Minera and two on Wrexham Industrial Estate, including the gluten-free nutrition facility. It formerly operated branded stores in several North Wales towns, including Wrexham, Rhosllanerchrugog, Llangollen, Ruthin and Holywell; those shops were subsequently sold to the Nantwich-based Chatwins chain. A major stage in the brand's development was the opening of a Baking Academy and Innovation Centre in Wrexham in 2015. The £3 million facility was presented as the first centre of its kind in the United Kingdom and combined training with product development. The bakery's manufacturing expansion was disrupted by a major fire at its flagship Wrexham Industrial Estate factory on 19 August 2019. No casualties were reported. The company subsequently rebuilt and expanded, opening a new 140,000-square-foot facility on 18 August 2021. The site brought together production, headquarters functions, the baking academy and the innovation centre. The bakery has continued to invest in manufacturing capacity and workforce development. In 2021 it worked with Coleg Cambria on an apprenticeship recruitment campaign aimed at 16- and 17-year-olds. In 2022 it signed an agreement to supply buns and rolls to the American fast-casual restaurant chain Five Guys, using recipes specified by that customer. The same year, the company announced plans for a £16 million production line at its Wrexham Industrial Estate site. These activities reflect a business model combining regional retail bakery production with contract and tailored supply for national or international foodservice customers. Jones' Village Bakery has received recognition for both growth and manufacturing. It has been described as the only bakery business to win the Craft Bakery of the Year award three times. Other cited recognitions include the 2013 Fast Growth 50 award for the fastest-growing company in Wales, Bakery Manufacturer of the Year in 2014 and the Co-operative Group's Best Community Supplier award in 2015. The brand remains active, with its principal identity associated with Welsh provenance, large-scale regional bakery manufacturing, product innovation and specialist gluten-free production.
History
The history of Jones' Village Bakery combines an older local baking tradition with the development of a modern regional manufacturing business. A bakery was established in Coedpoeth in 1934. In 1964, the Jones family acquired the small family bakery and established the Village Bakery identity in the same community. The business subsequently expanded beyond local retail baking into the supply of packaged and fresh bakery products for supermarkets, convenience stores and independent retailers. The brand became associated with a wide selection of Welsh and British bakery staples. Its range includes bread, rolls, barm cakes, pikelets or crumpets, Scotch pancakes, Welsh cakes, pies, sausage rolls, pasties and savoury slices. It also developed specialist gluten-free manufacturing through a dedicated nutrition bakery. The business operates through three separate companies corresponding to its bakery operations in Coedpoeth, Wrexham and nutrition products. Its production footprint consists of one bakery in Minera and two at Wrexham Industrial Estate. Distribution expanded throughout Wales and into neighbouring English counties, particularly Cheshire, Shropshire and Merseyside. The products have been sold through retailers including Tesco, SPAR, Co-op and Asda, as well as through independent shops. The brand has also reached export markets, including supermarkets in Iceland and independent retailers in Malta and Cyprus. At one stage, the company operated its own shops in Wrexham, Rhosllanerchrugog, Llangollen, Ruthin and Holywell. Those stores were later sold to Chatwins, a bakery and food-to-go chain based in Nantwich. Investment in skills and innovation became a visible part of the company's development. On 7 July 2015, Jones' Village Bakery opened a Baking Academy and Innovation Centre in Wrexham. The £3 million centre was presented as the first facility of its type in the United Kingdom and was opened in the presence of Charles, Prince of Wales, and Camilla, Duchess of Cornwall. The centre supported training, bakery skills and new-product development. In June 2018, the business announced a £12 million scheme to convert a former wire factory on Wrexham Industrial Estate into a state-of-the-art production facility. Before that development could be fully realised, the company's flagship factory was destroyed by a major fire on 19 August 2019. The alarm was raised at 8:41 a.m., and no casualties were reported. The incident forced a substantial rebuilding and reinvestment effort rather than ending the company's operations. On 18 August 2021, a replacement facility opened on the former bakery site. The 140,000-square-foot building combined bakery production with the company's headquarters, baking academy and innovation centre. The enlarged site provided a base for continued manufacturing expansion and reinforced Wrexham's role as the centre of the brand's operations. Workforce development also featured in the post-fire expansion period. In December 2021, the bakery launched an apprenticeship recruitment campaign for 16- and 17-year-olds in partnership with Coleg Cambria. In March 2022, it signed a supply contract with Five Guys to make buns and rolls to the restaurant chain's recipe. In May 2022, a further £16 million production-line investment was announced for the Wrexham Industrial Estate site. The company has received several industry and business awards. It has been identified as the only business to win Craft Bakery of the Year three times. It was named Wales's fastest-growing company through the 2013 Fast Growth 50 award, received Bakery Manufacturer of the Year recognition in 2014 and was selected by the Co-operative Group as its Best Community Supplier for 2015. The brand's present identity rests on its Welsh origins, broad regional distribution, contract manufacturing capability and specialist gluten-free production.
- 2022
Five Guys supply agreement
[1]The bakery began supplying buns and rolls to Five Guys using the restaurant chain's recipe.
- 2022
New production-line investment announced
[1]The company announced a planned £16 million production line at Wrexham Industrial Estate.
- 2021
Replacement Wrexham facility opens
[1]A 140,000-square-foot facility opened on the former site, incorporating production, headquarters, academy and innovation functions.
- 2019
Flagship factory destroyed by fire
[1]A major fire destroyed the flagship Wrexham Industrial Estate factory; no casualties were reported.
- 2018
Wrexham production expansion announced
[1]A £12 million plan was announced to convert a former wire factory on Wrexham Industrial Estate into a modern bakery facility.
- 2015
Baking Academy and Innovation Centre opens
[1]The company opened a £3 million training and innovation centre in Wrexham.
- 2015
Best Community Supplier award
[1]The Co-operative Group named the bakery its Best Community Supplier for 2015.
- 2014
Bakery Manufacturer of the Year
[1]The business received Bakery Manufacturer of the Year recognition.
- 2013
Fast Growth 50 recognition
[1]The company was recognised as the fastest-growing company in Wales through the Fast Growth 50 award.
- 1964
Jones family establishes Village Bakery identity
[1]The Jones family bought the small family bakery in Coedpoeth and established the Village Bakery brand.
Products and positioning
A Welsh regional bakery manufacturer combining traditional bakery products with large-scale supermarket, foodservice and specialist gluten-free production.
Bread
Bread and rolls
The brand produces everyday bread in formats including brown tin bread, sub rolls and barm cakes. These products support its supermarket, convenience and independent-retailer distribution across Wales and neighbouring English counties.
Breakfast bakery
Pikelets and Scotch pancakes
Village Bakery makes pikelets, also described as crumpets, together with Scotch pancakes. These are established bakery lines within the brand's broader range of packaged and fresh baked goods.
Cakes and regional specialities
Welsh cakes
Welsh cakes are part of the brand's regional bakery offering and connect its product range with its Welsh manufacturing identity. They are sold alongside bread, cakes and other baked goods through retail channels.
Savoury bakery
Pies and savoury pastries
The savoury range includes steak pies, sausage rolls, pasties and savoury slices or bakes. These products extend the brand beyond bread into convenient food-to-go and meal-related bakery categories.
Specialist bakery
Gluten-free baked goods
A dedicated nutrition bakery produces gluten-free products. The company positions this facility as the largest gluten-free bakery in the United Kingdom, making specialist bakery manufacturing a significant part of the brand's capability.
Marketing campaigns
- 2021Apprenticeship recruitment campaign
United Kingdom
Jones' Village Bakery partnered with Coleg Cambria to recruit 16- and 17-year-olds into bakery apprenticeships, linking workforce development with the company's expanding Wrexham operations.
Brand decisions
2022
Entered Five Guys supply partnershipOtherBackground
Five Guys required buns and rolls made to its own recipe for its restaurant operations.
Action taken
The bakery signed a contract to supply the chain's buns and rolls.
Aftermath
The agreement expanded the bakery's role from regional retail supply into branded foodservice manufacturing.
2022
Announced further production-line investmentStrategyBackground
The company continued to expand capacity at its Wrexham Industrial Estate operations.
Action taken
A £16 million bakery production line was announced for installation at the site.
Announced investment. £16 million planned investment (May 2022 announcement)
2021
Opened integrated production and innovation facilityStrategyBackground
After the 2019 factory fire, the company rebuilt its principal Wrexham site.
Action taken
Jones' Village Bakery opened a 140,000-square-foot facility combining bakery production, headquarters, the baking academy and the innovation centre.
Aftermath
The new site restored and expanded the company's central manufacturing and development infrastructure.
2018
Announced Wrexham manufacturing expansionStrategyBackground
The bakery sought additional production capacity and announced a plan to convert a former wire factory on Wrexham Industrial Estate.
Action taken
The company announced a £12 million scheme for a new production facility.
Aftermath
The planned expansion was followed by the destruction of the flagship factory in a 2019 fire and the later opening of a replacement facility in 2021.
Announced investment. £12 million planned investment (2018 announcement)
Recent events
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/jones-village-bakery · Editorial policy · How profiles are compiled