Joocyee

Joocyee (酵色) is a makeup brand whose official website presents it as fashion-inspired and describes its offering as a makeup-skincare hybrid. Its catalog spans eye, lip, and face products, alongside makeup tools. Products highlighted on the brand’s homepage include velvet and glossy rouges, multi-use and eyeshadow palettes, glazed blush and highlighter, and jelly eyeshadow sticks. The site also promotes limited-edition collections and a membership program with points and shopping rewards. The brand describes its purpose as making beauty accessible, joyful, and free from rigid rules. Its stated values are “Chic. Romantic. Free.” and its product philosophy emphasizes trendy looks, comfortable wear, and ease of use. The brand says its products are intended as everyday essentials and to let customers express their own style. Its copy also describes Joocyee as tailored to the elegant, modern career woman. Individual products illustrate the brand’s product range and messaging. The Fluffy Lip Mud is presented as a lightweight, long-lasting creamy mousse matte lip color, with several shade options and claims of comfortable wear and easy application. Its eyelash curler is marketed as an easy-to-use tool designed to curl lashes across the eye while avoiding creasing. The official site offers products for sale and displays prices in US dollars, but the supplied evidence does not establish the brand’s headquarters, founding date, ownership, or complete geographic reach.

The supplied evidence does not establish Joocyee’s founding date, founders, ownership, headquarters, or early corporate history. The brand’s own account instead explains its philosophy: Joocyee says it was born from the belief that beauty should be accessible, joyful, and free from rigid rules. It presents its creations as everyday essentials intended to be effective, simple, and chic, and says it aims to empower people to express their own style. The brand describes its values as “Chic. Romantic. Free.” and its product philosophy as combining trendy looks with comfortable wear and ease of use. These statements provide a view of its intended identity, but do not document when the brand was established or how it developed over time. Joocyee’s current official-site presentation shows a makeup assortment organized around eye, lip, and face categories. Products featured on the homepage include rouge, palettes, blush and highlighter, and eyeshadow sticks. The site also features limited-edition collections, a best-seller section, and a membership program offering points and exclusive rewards. Its dedicated Fluffy Lip Mud page describes a creamy mousse matte texture, several shades, and product attributes such as lightweight wear and long-lasting color. A separate eyelash curler page demonstrates that the catalog also includes makeup accessories. The homepage includes the phrase “CBE · Hurun China Beauty Pioneering Brands 2024” and references external media coverage of Joocyee and Chinese beauty brands. The available material does not provide details sufficient to establish the scope or formal status of that recognition, or a fuller chronology of the company. Consequently, precise dates, ownership changes, leadership appointments, and market expansions cannot be stated from the evidence provided.

• 2024

  JOOCYEE was recognized in the CBE · Hurun China Beauty Pioneering Brands 2024 list.

A fashion-inspired makeup brand positioning beauty as accessible, joyful, simple, and chic. Its stated product philosophy emphasizes trendy looks, comfortable wear, and ease of use.

• Fluffy Lip Mud

  A lip color described by the brand as creamy mousse matte, lightweight, long-lasting, and available in multiple shades.

• Eyelash Curler

  A makeup tool marketed for a full-eye lifted curl and an ergonomic handle.

• Long-Lasting Glossy Rouge 2.0

  A glossy lip product featured among the brand’s homepage best sellers.

• 12 Shades Eyeshadow Palette

  An eyeshadow palette featured on the brand homepage.

• 2021.12.21

  Reported2021.12.21

  JOSÉ EISENBERG launches a stray-animal charity initiative with TA Shanghai[5]酵色携手TA上海发起流浪动物公益计划fashion.sina.com.cn

  Chinese cosmetics brand JOSÉ EISENBERG and the animal-welfare organization TA Shanghai jointly launched the “毛毛守护者” charity initiative. The initiative includes a Christmas gift box, with JOSÉ EISENBERG donating a day's pet food for each box sold and directing part of the profits to animal-food purchases.

Read more

1. 1JOOCYEE® Makeup | A fashion-inspired makeup-skincare hybrid.joocyee.com
2. 2Our Story – JOOCYEEjoocyee.com
3. 3Fluffy Lip Mud – JOOCYEEjoocyee.com
4. 4JOOCYEE Eyelash Curlerjoocyee.com
5. 5酵色携手TA上海发起流浪动物公益计划fashion.sina.com.cn