JOOR

JOOR is a business-to-business software company focused on the fashion and lifestyle wholesale market. Its platform is designed to connect brands with retailers and digitize activities that have traditionally been handled through trade-show appointments, printed line sheets, email, spreadsheets, and manual order processing. The company combines an online marketplace with brand and retailer workspaces, product presentation tools, ordering functionality, reporting, and payment-related services. The platform serves both sides of the wholesale relationship. Brands can create digital assortments, maintain customizable profiles, present products to buyers, receive and manage orders, and analyze sales activity. Retailers can use dedicated access to discover brands, review collections, place wholesale orders, and manage parts of their buying workflow online. JOOR has also developed mobile applications for iOS devices, supporting brand and retailer activity away from desktop systems. The company’s proposition extends beyond marketplace access. Its tools include product-imagery capabilities, including the ORB360 service developed with ORDRE, and JOOR PAY, a payment-management solution. Its reporting products are intended to help brands understand wholesale performance. Snapshot, for example, gives brands a live view of indicators such as best-selling styles, high-volume retailers, and wholesale volumes, allowing them to monitor trading patterns and make buying or assortment decisions using more current information. JOOR has reported an international customer base spanning fashion brands, department stores, luxury groups, specialty retailers, and other wholesale participants. Publicly cited customers and platform participants have included Neiman Marcus, Bergdorf Goodman, Harrods, Kate Spade, Balenciaga, LVMH, Kering, Richemont, VF Corporation, and Kellwood Company. Al Tayer was reported as the twenty-eighth retail company to use the JOOR Pro system. The company has maintained personnel in New York City and in commercial or support locations including Paris, Madrid, London, Milan, Melbourne, Philadelphia, and Los Angeles. JOOR’s expansion has included external venture financing, product development, and an acquisition. In February 2019, it announced a Series C financing round and reported that activity on its platform had reached $23 billion in gross merchandise volume across 3.68 million orders, with almost half of those orders placed during the preceding twelve months. In September 2019, JOOR announced the acquisition of the wholesale-technology company Veee and a strategic partnership with Premium Group, a European fashion trade-show organizer. These moves reflected an effort to combine digital wholesale infrastructure with established fashion-industry networks. The company has also highlighted organizational change. When Kristin Savilia became chief executive, JOOR reported that only two women were working in its technology organization, representing less than five percent of the team. Eighteen months later, the company said women represented 33 percent of its engineering, product, and quality-assurance organization. JOOR has received recognition from Inc., Fast Company, and Internet Week for its business growth, fashion technology innovation, and workplace profile. Its current public positioning is that of a global digital infrastructure provider for wholesale commerce rather than a consumer fashion label.

JOOR developed as a software and marketplace business serving the fashion industry’s wholesale channel. Rather than operating as a consumer-facing retailer or fashion label, it provides digital infrastructure for transactions between brands and professional buyers. Its marketplace model addresses the fragmented processes involved in presenting seasonal collections, communicating with retailers, collecting orders, and reviewing wholesale performance. The company’s platform has combined marketplace discovery with dedicated environments for brands and retailers. Brands can use digital profiles and product assortments to present collections, while retailers receive tools for discovering suppliers and placing wholesale orders. This model is intended to make wholesale activity more continuous and measurable, reducing reliance on the limited time windows associated with physical trade shows and showroom appointments. JOOR expanded its product scope through mobile applications, analytics, digital imagery, and payments. Its iOS applications were designed for both brands and retailers. In partnership with ORDRE, the company offered ORB360, a product-imagery capability intended to provide a more immersive presentation of merchandise. JOOR PAY addressed payment management, while custom reporting and the Snapshot analytics product gave brands visibility into wholesale volumes, leading retailers, and best-performing styles. The company raised venture capital during its growth period. Reference material identifies a $15 million Series B round led by Canaan Partners in July 2013 and additional backing from Battery Ventures, Advance Publications, Lerer Ventures, Great Oaks Venture Capital, Landis Capital, and Forerunner Ventures. In February 2019, JOOR announced a Series C round of $16 million. The same announcement associated the platform with $23 billion in gross merchandise volume and 3.68 million orders, although these figures describe platform activity rather than JOOR revenue. JOOR’s reported customer base included major department stores, luxury groups, fashion companies, and specialty retailers. Examples cited in reference material include Neiman Marcus, Bergdorf Goodman, Harrods, Kate Spade, Balenciaga, LVMH, Kering, Richemont, VF Corporation, and Kellwood Company. The company also reported a global workforce, with approximately 250 employees and around 100 in New York City at the time described by the reference material. Other sales and customer-support personnel were associated with Paris, Madrid, London, Milan, Melbourne, Philadelphia, and Los Angeles. In September 2019, JOOR announced the acquisition of Veee, a B2B wholesale-technology company, and a strategic relationship with Premium Group, a European fashion-trade-show organizer. The transaction and partnership connected JOOR’s software model with an established fashion-events ecosystem and supported the company’s broader effort to expand digital wholesale adoption. JOOR has also emphasized changes in the composition of its technology workforce. The company reported that its engineering, product, and quality-assurance organization increased female representation from fewer than five percent to 33 percent over an eighteen-month period following Kristin Savilia’s arrival as chief executive. Recognition from Inc., Fast Company, and Internet Week reflected the company’s profile as a fashion-technology and New York technology employer. Public reference material does not establish a complete later ownership, leadership, or operating history, so those aspects remain incompletely documented here.

• 2019

  Series C financing and platform-scale disclosure

  [1]JOORen.wikipedia.org

  JOOR announced a $16 million Series C round and reported $23 billion in gross merchandise volume across 3.68 million orders.

• 2019

  Veee acquisition and Premium Group partnership

  [1]JOORen.wikipedia.org

  JOOR announced the acquisition of Veee and a strategic partnership with Premium Group.

• 2014

  Internet Week workplace recognition

  [1]JOORen.wikipedia.org

  Internet Week listed JOOR among the best places to work in New York City technology.

• 2013

  Series B financing

  [1]JOORen.wikipedia.org

  JOOR raised a reported $15 million Series B round led by Canaan Partners, with other venture investors also participating in the company’s financing history.

A global SaaS and data platform for digitizing wholesale commerce between fashion brands and retailers.

• B2B wholesale marketplace

  JOOR Pro

  JOOR Pro is the company’s core professional wholesale platform. It provides participating brands and retailers with dedicated access, digital profiles, product assortments, and tools for conducting wholesale business online. The service is intended to support collection presentation, buyer discovery, order placement, and ongoing management of brand-retailer relationships.

• Wholesale analytics

  Snapshot

  Snapshot is an analytics and visualization tool for brands. It gives users a current view of wholesale activity, including information about best-selling styles, high-volume retail accounts, and wholesale volumes. The product is designed to help brands identify trends and make more informed assortment, selling, and account-management decisions.

• Payment management

  JOOR PAY

  JOOR PAY is a payment-management solution associated with the JOOR wholesale platform. It extends the company’s software offering beyond product discovery and order capture by addressing payment-related processes within the brand-retailer wholesale relationship.

• Product imagery

  ORB360

  ORB360 is a 360-degree product-imagery capability developed by JOOR in partnership with ORDRE. It supports richer digital presentation of merchandise, allowing wholesale buyers to inspect products through more detailed visual content than conventional still images.

• Mobile wholesale software

  JOOR iOS applications

  JOOR has offered iPad applications for brands and retailers on iOS. The applications extend access to marketplace, product, and wholesale workflows beyond desktop environments and are suited to buyers and sales teams working in showrooms, offices, and trade-show settings.

• 2019

  Acquisition of VeeeM&A

  Background

  JOOR was expanding its digital wholesale platform and seeking to broaden the technology available to fashion brands and retailers.

  Action taken

  The company announced the acquisition of Veee, described as a B2B wholesale-technology business.

  Aftermath

  The acquisition was announced alongside a strategic partnership with Premium Group, linking JOOR’s software expansion with a European fashion-trade-show network.

  Source

• 2019

  Series C expansion strategyStrategy

  Background

  JOOR reported substantial transaction activity on its platform and sought additional resources for product development and expansion, including in Asia.

  Action taken

  The company closed a reported $16 million Series C financing round.

  Aftermath

  JOOR said the financing would support the addition of platform tools and broader international operations.

  Series C financing. $16 million (February 2019)

  Source

1. 1JOORen.wikipedia.org