José Sánchez Peñate
Corporate brand
UnclaimedJosé Sánchez Peñate, commonly known as JSP, is a Canary Islands food company producing and distributing dairy products, coffee, infusions, bakery goods, and preserved foods.
Last updated August 26, 2026
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Overview
José Sánchez Peñate, S.A., generally identified by the initials JSP, is a food-sector corporation based in the Canary Islands of Spain. Its principal activities are the preparation, processing, packaging, and distribution of dairy products, although the business has also developed activities in coffee roasting, infusions, canned fruit, meat products, industrial bakery, frozen pastry, and vending-sector supplies. The company is headquartered in Las Palmas de Gran Canaria and has maintained an industrial presence on several Canary Islands, particularly Gran Canaria and Tenerife. José Sánchez Peñate founded the business in 1964 with the participation of his son, José Sánchez Rodríguez, and the Molina family. It began in a small warehouse in Las Palmas's Guanarteme district, initially marketing bulk fruit products and infusions. The company later responded to a severe shortage of fresh milk in the Canary Islands. During the 1960s and 1970s, local milk availability reportedly met only a fraction of demand, encouraging JSP to redirect much of its activity toward the packaging and distribution of dairy products. A major early step came in 1966, when JSP established a packaging plant in the Miller Bajo industrial district of Las Palmas de Gran Canaria for powdered dairy products. That year it also began marketing Millac powdered milk, which subsequently became a leading product in the Canarian market. JSP soon opened its first branch in Tenerife, strengthening its position across the archipelago. In 1975, the company began commercial activity on mainland Spain, initially focusing on the vending sector. Its operations in and around Madrid later included coffee roasting, bottling for vending products, automatic-machine operations, and frozen pastry production. The company's dairy portfolio expanded in 1983 when JSP acquired Central Lechera de Tenerife, known as Celgán. This transaction added yogurts and desserts to the group's product range and established CELGAN as an associated business and brand. In 1984, JSP opened a coffee roasting, packaging, and marketing facility at Los Majuelos in Tenerife. It also created a dairy plant in Güímar, where liquid Millac and products for other brands, including some made exclusively for large distribution chains, were produced. JSP entered industrial bakery in 1997 through MYL Alimentos and the creation of Industria Panificadora JSP, S.L. The company expanded this line in 2000 with frozen bread and pastry factories in Las Palmas de Gran Canaria and Santa Cruz de Tenerife. In late 2009, it added a fresh-pastry workshop at Miller Bajo following an investment reported at approximately one million euros, although the precise financial source and accounting period are not specified in the available reference material. The group has marketed food products principally under the JSP, Millac, and Celgán names. JSP is associated with coffee, teas, and canned fruit; Millac with milk, powdered milk, infant formula, shakes, yogurts, and juices; and Celgán with milk, condensed and evaporated milk, desserts, custards, cheeses, yogurts, and juices. The wider group has also been associated with a tourism-sector brand, although the available material does not identify that brand or describe its operations in detail. The company experienced financial difficulties during the COVID-19 pandemic. Its main Celgán factory ceased operations in October 2021, and the Celgán brand was discontinued in December of that year. Despite these difficulties, reference material describes JSP and its associated companies as employing more than 1,000 people in total. The available sources do not provide current ownership, executive leadership, revenue, profitability, or a definitive account of the company's present operating status beyond describing the corporate group as active.
History
José Sánchez Peñate, S.A. was founded in 1964 in Las Palmas de Gran Canaria by José Sánchez Peñate, with the collaboration of his son José Sánchez Rodríguez and the Molina family. Its original business involved the marketing of bulk fruit products and infusions from a small warehouse in the Guanarteme neighborhood. A shortage of fresh milk in the Canary Islands during the 1960s and 1970s led the company to concentrate increasingly on dairy processing and packaging. In 1966, JSP opened a powdered-dairy packaging facility in the Miller Bajo industrial district of Las Palmas. It also began marketing Millac powdered milk, which later became a leading product in the Canarian market, and established its first Tenerife branch. In 1975, the company expanded its commercial activity to mainland Spain, initially targeting vending. Its mainland operations subsequently included coffee roasting, product bottling, vending machines, and frozen pastry manufacturing. JSP broadened its dairy activities in 1983 by acquiring Central Lechera de Tenerife, or Celgán. The acquisition added yogurts and desserts to its portfolio. In 1984, the company opened a coffee roasting and packaging plant at Los Majuelos in Tenerife and established a dairy facility in Güímar. The Güímar plant produced liquid Millac and other dairy products, including goods manufactured for large retail chains. The company entered industrial bakery in 1997 through MYL Alimentos and Industria Panificadora JSP, S.L. In 2000, it expanded this division with frozen bread and pastry factories in the capitals of Gran Canaria and Tenerife. A fresh-pastry workshop opened in Miller Bajo in late 2009 after an investment reported in the reference material as nearly one million euros. JSP's food portfolio has been organized mainly under the JSP, Millac, and Celgán names. The JSP label has covered coffee, teas, and canned fruits. Millac has been associated with milk, powdered milk, infant formula, shakes, yogurts, and juices. Celgán historically covered milk, condensed and evaporated milk, desserts, custards, cheeses, yogurts, and juices. The wider group has also included associated companies such as CELGAN, Industria Panificadora JSP, S.L., and Sun-Group, with the group described as employing more than 1,000 people. The business encountered financial difficulties during the COVID-19 pandemic. The main Celgán factory stopped operating in October 2021, and the Celgán brand was discontinued in December of the same year. Available reference material does not establish the company's current financial position, ownership structure, executive team, or detailed post-2021 brand portfolio.
- 2021
Celgán factory closure and brand discontinuation
[1]The main Celgán factory stopped operations in October, and the Celgán brand was discontinued in December amid financial difficulties.
- 2009
Fresh-pastry workshop opened
[1]The company opened a fresh-pastry workshop in Miller Bajo after an investment reported as nearly one million euros.
- 2000
Frozen bakery expansion
[1]JSP expanded its bakery activities with frozen bread and pastry factories in the capitals of Gran Canaria and Tenerife.
- 1997
Entry into industrial bakery
[1]Through MYL Alimentos and Industria Panificadora JSP, the company began operating in industrial bakery.
- 1984
Tenerife production expansion
[1]JSP opened a coffee plant at Los Majuelos and created a dairy-products plant in Güímar.
- 1983
Acquisition of Central Lechera de Tenerife
[1]JSP acquired Central Lechera de Tenerife, known as Celgán, expanding its dairy range into yogurts and desserts.
- 1975
Expansion to mainland Spain
[1]The company began commercial activity on mainland Spain, focusing initially on vending-sector operations.
- 1966
Powdered-dairy packaging and Millac launch
[1]JSP opened a packaging plant in Miller Bajo, began marketing Millac powdered milk, and opened its first branch in Tenerife.
- 1964
Company founded in Las Palmas
[1]José Sánchez Peñate founded the company with the participation of José Sánchez Rodríguez and the Molina family. The initial business marketed bulk fruit products and infusions.
Products and positioning
A regional Canary Islands food manufacturer and distributor built around dairy products, with additional capabilities in coffee, preserved foods, bakery, vending, and related packaged-food categories.
Coffee, tea, infusions, and preserved foods
JSP
The JSP label has been used for coffee, teas, infusions, and canned fruits. Coffee became a significant part of the company's manufacturing activities after the establishment of its Tenerife roasting and packaging plant in 1984.
Dairy products and beverages · 1966
Millac
Millac began as a powdered-milk product marketed by JSP in 1966 and became a leading product in the Canary Islands. The range later included liquid milk, powdered milk, infant formula, shakes, yogurts, and juices.
Dairy products
Celgán
Celgán was the dairy brand associated with Central Lechera de Tenerife, acquired by JSP in 1983. Its historical range included milk, condensed and evaporated milk, desserts, custards, cheeses, yogurts, and juices. The brand was discontinued in December 2021.
Brand decisions
2021
Discontinuation of the Celgán brandStrategyBackground
JSP faced financial difficulties during the COVID-19 pandemic, and the main Celgán factory stopped operating in October 2021.
Action taken
The Celgán brand was discontinued in December 2021.
Aftermath
Celgán ceased to be part of the company's marketed brand portfolio, although the available source does not describe the detailed effects on employees, assets, or distribution.
1983
Acquisition of Central Lechera de TenerifeM&ABackground
JSP sought to broaden its dairy portfolio and manufacturing base in the Canary Islands.
Action taken
The company acquired Central Lechera de Tenerife, known as Celgán.
Aftermath
The transaction expanded JSP into yogurts and desserts and added the Celgán business and brand to its associated operations.
Sources1 sources
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