Josh Wood Colour
Product brand
UnclaimedAt-home hair colour brand founded by celebrity hair colourist Josh Wood, offering permanent colour, toners and root touch-up products.
Last updated September 15, 2026
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Overview
Josh Wood Colour is an at-home hair colour brand built around the expertise of hair colourist Josh Wood, who states he has created natural hair colour for clients for over 30 years. The brand's core offering is The Miracle System, a three-step colour kit combining Kind Permanent Colour for 100% grey coverage, Toning Shade Shot for personalised tone, and Repairing Miracle Shot for conditioning. It also offers a Root Touch Up range for blending, spraying or smudging greys, and provides colour consultations by video.
History
Josh Wood Colour is built around the expertise of hair colourist Josh Wood, described as a world leading colour expert called on by celebrities and designers. Josh states that creating beautiful, natural hair colour for clients has been his passion for over 30 years, and that he has bottled his expertise to allow everyone to create personalised, glossy colour wherever they are. The brand pioneers 1-to-1 video colour consultations connecting Atelier experts with its community. It launched Shade Shot, described as a first-of-its-kind innovation that allows personalisation of permanent colour when mixed and applied with the Permanent Colour Kit. The brand's Miracle System combines Kind Permanent Colour, Toning Shade Shot and Repairing Miracle Shot.
Products and positioning
Salon-quality, personalised at-home hair colour with caring, ammonia-free formulas.
The Miracle System
A three-step at-home colour system: Kind Permanent Colour for 100% grey coverage with no ammonia, Toning Shade Shot for personalised tone, and Repairing Miracle Shot for softness, shine and strength.
Root Touch Up
A range for blending, spraying or smudging greys away, suitable for at-home and salon coloured hair.
Shade Shot
A first-of-its-kind innovation that allows personalisation of permanent colour when mixed and applied with the Permanent Colour Kit.
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