Joslins
Retailer / private label
UnclaimedJoslins was a Denver-based department-store chain that grew from a nineteenth-century dry-goods business into a major Colorado retailer before its stores were converted or sold after the 1998 acquisition of its parent.
Last updated August 31, 2026
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Overview
Joslins was a historic department-store chain headquartered in Denver, Colorado. Its origins date to 1873, when John Jay Joslin established J. Joslins Dry Goods Store. The business operated during the formative period of Denver's retail economy and became a direct competitor of The Denver Dry Goods Company, which began operating in 1888. Joslins developed from a downtown dry-goods establishment into a broader department-store business serving customers in Denver and other Colorado communities. Around 1910, John Jay Joslin sold the business to H.B. Claflin & Company, a large American dry-goods and department-store organization. H.B. Claflin later collapsed in 1914. The bankruptcy and reorganization of that company produced two successor retail organizations, Associated Dry Goods and Mercantile Stores Company, Inc. Joslins became part of the Mercantile Stores system and continued to trade under its established name. As a Mercantile Stores nameplate, Joslins played an important role in the expansion of department-store retail in Colorado. It became the first Denver-based department-store chain to develop branch locations in the 1940s. During the 1960s and 1970s, the chain expanded further through larger anchor stores in shopping malls, reflecting the broader shift in American retail from central-city department stores toward suburban and regional shopping centers. The chain's historic downtown identity remained associated with the original Joslin Dry Goods Company Building in Denver. That building is listed on the U.S. National Register of Historic Places and has subsequently been reused as a Courtyard by Marriott property. The building's preservation provides a surviving architectural link to Joslins' early retail history, even though the retail chain itself no longer operates. Joslins ended as an independent retail name after Dillard's acquired Mercantile Stores in 1998. Dillard's converted most of the then-existing Joslins stores to the Dillard's name. Two notable properties followed different paths: a former Joslins store in Colorado Springs and the recently opened flagship at Park Meadows in Lone Tree were sold by Dillard's to The May Department Stores Company. May converted the Colorado Springs location to Foley's and the Park Meadows location to the Denver area's second Lord & Taylor store. Through these conversions and sales, the Joslins name disappeared from active department-store operations.
History
Joslins began in 1873 as J. Joslins Dry Goods Store, founded by John Jay Joslin in Denver, Colorado. Its establishment placed it among the early major retailers in the developing city. The company operated in the dry-goods tradition, selling clothing, textiles, household goods, and other merchandise that later became associated with the broader American department-store format. The business competed with The Denver Dry Goods Company, which began operations in 1888. Competition between the two retailers helped shape Denver's downtown commercial district. The original Joslin Dry Goods Company Building remains an important physical reminder of this period. It is listed on the U.S. National Register of Historic Places and has since been adapted for hotel use as a Courtyard by Marriott property. Around 1910, John Jay Joslin sold the business to H.B. Claflin & Company. H.B. Claflin was a large dry-goods and department-store organization, but it collapsed in 1914. The resulting bankruptcy and corporate reorganization created two successor retail groups: Associated Dry Goods and Mercantile Stores Company, Inc. Joslins continued as a retail nameplate within Mercantile Stores. Under Mercantile Stores, Joslins expanded beyond its original downtown base. In the 1940s it became the first Denver-based department-store chain to establish branch locations. This was an important transition from a single-city downtown retailer to a regional chain. In the 1960s and 1970s, Joslins participated in the migration of American department-store retail toward suburban shopping centers, opening larger anchor stores in malls. The chain consequently maintained a presence in both traditional urban retail and newer automobile-oriented commercial developments. The final phase of Joslins' history followed the consolidation of American department-store companies in the late twentieth century. In 1998, Dillard's acquired Mercantile Stores. Rather than preserve Joslins as a separate regional banner, Dillard's converted most of the existing Joslins stores to Dillard's stores. Two locations were treated differently: a former Joslins store in Colorado Springs and the recently opened flagship store at Park Meadows in Lone Tree were sold to The May Department Stores Company. May converted the Colorado Springs store to Foley's and the Park Meadows store to Lord & Taylor, creating the Denver area's second Lord & Taylor location at the time. These transactions ended Joslins' operation as a department-store brand. Its historical significance survives through the preserved downtown building, archival references, and the role it played in Colorado's transition from nineteenth-century dry-goods retail to branch-based and mall-based department stores.
- 1998
Dillard's acquires Mercantile Stores
[1]Dillard's purchases Mercantile Stores and converts most of the remaining Joslins stores to the Dillard's banner.
- 1998
Two Colorado locations change operators and banners
[1]The former Colorado Springs store and the Park Meadows flagship are sold to The May Department Stores Company and rebranded as Foley's and Lord & Taylor, respectively.
- 1960
Expansion into larger mall anchor stores
[1]During the 1960s and 1970s, Joslins expands through larger anchor stores in shopping malls.
- 1940
Branch-store expansion begins
[1]As a Mercantile Stores nameplate, Joslins becomes the first Denver-based department-store chain to build branch locations.
- 1914
H.B. Claflin collapses
[1]H.B. Claflin & Company collapses, leading to a bankruptcy and the creation of Associated Dry Goods and Mercantile Stores Company, Inc.
- 1910
Joslin sells the business to H.B. Claflin & Company
[1]Around this period, John Jay Joslin transfers ownership of the business to H.B. Claflin & Company.
- 1888
The Denver Dry Goods Company enters the market
[1]The Denver Dry Goods Company begins operations and becomes a direct competitor to Joslins in Denver's department-store market.
- 1873
J. Joslins Dry Goods Store is founded
[1]John Jay Joslin establishes the dry-goods business in Denver, Colorado, creating the retail enterprise that later becomes Joslins.
Products and positioning
A regional, full-line department-store retailer with roots in Denver's historic downtown dry-goods trade and later growth through Colorado branches and suburban shopping-mall anchors.
Dry goods · 1873
Dry goods and textiles
The original Joslins business was a dry-goods retailer, a nineteenth-century format centered on textiles, clothing materials, apparel, and related household merchandise. These categories formed the commercial foundation from which the company developed into a full department-store chain.
Department-store retail
Full-line department-store merchandise
As Joslins expanded, its stores represented the broader department-store model rather than a narrowly specialized assortment. The chain's typical offer included clothing, footwear, accessories, home goods, household merchandise, and other general retail categories, although the available reference material does not provide a detailed historical assortment by location.
Department-store locations · 1960
Mall anchor stores
During the 1960s and 1970s, Joslins developed larger stores designed to serve as shopping-mall anchors. These locations extended the brand beyond its downtown origins and aligned it with the suburban regional-shopping-center model.
Brand decisions
1998
Acquisition by Dillard's and store conversionsM&ABackground
Joslins operated within Mercantile Stores when Dillard's acquired that company in 1998.
Action taken
Dillard's converted most existing Joslins stores to the Dillard's banner. A Colorado Springs store and the Park Meadows flagship were instead sold to The May Department Stores Company.
Aftermath
The Colorado Springs location became Foley's and the Park Meadows location became Lord & Taylor, ending Joslins' active retail operation.
1960
Expansion into shopping-mall anchorsStrategyBackground
American department-store retail was increasingly developing around suburban shopping centers and regional malls.
Action taken
Joslins expanded during the 1960s and 1970s with larger anchor stores in malls.
Aftermath
The chain combined its historic downtown presence with a more suburban and mall-oriented store network.
1940
Move into branch-store retailStrategyBackground
As part of Mercantile Stores, Joslins sought to extend its reach beyond its original Denver downtown operation.
Action taken
The chain built branch locations during the 1940s.
Aftermath
Joslins became a regional Colorado department-store chain and later expanded into larger mall anchor locations.
1910
Sale to H.B. Claflin & CompanyM&ABackground
After operating as a Denver dry-goods business for several decades, Joslins changed ownership around 1910.
Action taken
John Jay Joslin sold the business to H.B. Claflin & Company.
Aftermath
The business later became connected with Mercantile Stores after H.B. Claflin's 1914 collapse and reorganization.
Sources2 sources
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