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A privately held software company whose no-code tools help individuals and organizations build forms, collect data, automate workflows, and manage digital documents.

Last updated August 31, 2026

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Overview

Jotform is a privately held software company founded in 2006 by Aytekin Tank and headquartered in San Francisco. Its central product is a no-code, drag-and-drop form builder that enables users to create online forms without traditional programming. Forms can be customized with fields, themes, conditional logic, payment collection, approval steps, electronic signatures, and integrations with external software. The service is used for activities such as registrations, lead capture, surveys, applications, order processing, donations, internal requests, and customer feedback. The company developed from a form-building product into a broader suite of no-code productivity and data-collection tools. In addition to its core forms platform, Jotform has offered tools for organizing submissions in tables, routing requests for approval, creating mobile applications, editing PDFs, collecting electronic signatures, and building automated workflows. Jotform Apps, introduced in 2021, extends the platform into no-code mobile and app experiences. Jotform Sign, introduced in 2022, focuses on electronic signature collection. Jotform Workflows, launched in 2024, addresses multi-step process automation, while Jotform AI Agents, launched in 2025, allows users to create AI-powered agents for interactions and task support. Jotform's strategy has emphasized accessibility for nontechnical users, a large template library, and integrations with widely used business, collaboration, payment, and customer-management services. The platform has been made available through integrations and distribution channels including Weebly, IFTTT, Slack, and Salesforce AppExchange. These connections position Jotform as a layer for collecting structured information and moving it into other business systems rather than as an isolated survey product. The company has also expanded its public-facing brand and product portfolio over time. In 2011 it released Wishbox, a feedback tool capable of annotating screenshots. In 2018 it acquired Noupe, an online design and development magazine, adding a media property to its software operations. In 2021, during its fifteenth anniversary, the company carried out a major rebrand, changing its visual identity and standardizing the brand name from JotForm to Jotform. Jotform operates internationally. Alongside its San Francisco headquarters, it has offices in Turkey, including locations in Ankara, Izmir, and Istanbul, as well as offices in London, Vancouver, and Sydney. The company reported more than 35 million users as of February 2025. It remains private, and no reliable public source in the supplied material establishes a public ticker, ownership structure, revenue figure, or valuation.

History

Jotform was established in 2006 by Aytekin Tank. It began as an online form-building service designed to make digital data collection available to people who did not want to write code. Its drag-and-drop interface allowed users to assemble forms, change their appearance, add different field types, and configure rules for conditional behavior. This approach established the company's core identity as an approachable no-code productivity platform. The service expanded during its first years as more users adopted online forms for registrations, surveys, applications, payments, and business processes. By 2012, Jotform had more than 700,000 users and had published over two million user-created forms. In the same year, the company experienced a significant service interruption when the United States Secret Service shut down its website as part of a concealed investigation involving forms created by users. Jotform returned online after two days. The episode became an important incident in the company's history because it highlighted the operational and legal issues that can arise when a public platform hosts user-generated data and documents. Jotform broadened its product capabilities in 2011 with Wishbox, a feedback tool that could annotate screenshots. It later added deeper connections to other software ecosystems. In 2015, it released an Adobe Document Cloud eSign Widget for embedding electronic signing into forms. In 2016, the platform became available on Weebly and partnered with IFTTT through an Applet that allowed forms to be created in connection with other applications. Its Slack integration was recognized by Tech Times among the publication's productivity applications for 2016. The company also pursued expansion beyond its core software. In 2018, Jotform acquired Noupe, an online magazine focused on design and development. The acquisition complemented the company's relationship with web creators and gave it a media and content presence alongside its software business. During its fifteenth anniversary in 2021, Jotform undertook a substantial brand refresh. The change included a new logo and color palette and formalized the use of Jotform, rather than JotForm, as the brand name. That year the company also introduced Jotform Apps, a no-code app builder that extended its platform into mobile and app-like experiences. Jotform continued building a broader suite in the 2020s. Jotform Sign, released in 2022, focused on electronic signature collection. In September 2023, Jotform became available through Salesforce AppExchange, strengthening its position within business software workflows. In October 2024, Jotform launched Jotform Workflows for constructing multi-step processes. In February 2025, it introduced Jotform AI Agents, enabling users to create customized AI agents. The company has maintained an international footprint. Its main headquarters is in San Francisco, and it has additional offices in Turkey, including two in Ankara and one each in Izmir and Istanbul, as well as offices in London, Vancouver, and Sydney. As of February 2025, Jotform had more than 35 million users. It remains a private company and is primarily positioned as a global provider of no-code forms, document tools, workflow automation, and related data-collection software.

  • 2025

    Jotform AI Agents launched

    [1]

    Jotform launched a tool for creating customized AI agents.

  • 2024

    Jotform Workflows launched

    [1]

    Jotform introduced a workflow-builder product for multi-step process automation.

  • 2023

    Jotform became available on Salesforce AppExchange

    [1]

    The service entered Salesforce's AppExchange ecosystem.

  • 2022

    Jotform Sign launched

    [1]

    The company introduced an electronic-signature collection service.

  • 2021

    Jotform rebranded and introduced Jotform Apps

    [1]

    For its fifteenth anniversary, Jotform updated its identity and launched a no-code app-building product.

  • 2018

    Noupe was acquired

    [1]

    Jotform acquired Noupe, an online magazine covering design and development.

  • 2016

    Weebly and IFTTT integrations expanded distribution

    [1]

    Jotform became available on Weebly and partnered with IFTTT to connect form creation with other applications.

  • 2015

    Adobe e-signing widget launched

    [1]

    Jotform released an Adobe Document Cloud eSign Widget for embedding electronic signatures in forms.

  • 2012

    The platform exceeded 700,000 users

    [1]

    Jotform had more than 700,000 users and more than two million published user forms.

  • 2012

    Website temporarily went offline during a Secret Service investigation

    [1]

    The United States Secret Service shut down the site in connection with an investigation involving user-created forms; service resumed after two days.

Products and positioning

An accessible, no-code platform for building forms and connected business processes, aimed at individuals, small businesses, institutions, and larger organizations that need to collect, organize, approve, sign, and automate information without extensive technical development.

  • Online form builder · 2006

    Jotform Forms

    Jotform's core product is a drag-and-drop form builder for creating online forms without conventional programming. Users can customize layouts and fields, apply conditional logic, collect payments, gather responses, and connect forms to external software. Common uses include surveys, registrations, applications, lead generation, donations, orders, and internal business requests.

  • Data organization

    Jotform Tables

    Jotform Tables organizes and presents form submissions in a structured workspace. It supports the handling of collected records after a form has been completed and complements the form builder by giving users a place to review, manage, and work with submitted information.

  • Workflow and approvals

    Jotform Approvals

    Jotform Approvals supports the routing of submitted information through review and approval steps. It is intended for processes such as requests, applications, and internal authorizations in which collected form data must be evaluated by one or more people.

  • No-code app builder · 2021

    Jotform Apps

    Introduced in 2021, Jotform Apps extends the company's no-code approach beyond individual web forms. It enables users to assemble app-like experiences that can bring together forms and related content or functions for mobile and organizational use cases.

  • Electronic signatures · 2022

    Jotform Sign

    Launched in 2022, Jotform Sign provides electronic-signature collection as part of the Jotform product family. It addresses document and agreement workflows that require users to review and sign digitally.

  • Workflow automation · 2024

    Jotform Workflows

    Jotform Workflows, launched in 2024, is a workflow-builder product for designing multi-step processes. It broadens Jotform's role from collecting information to coordinating actions that follow submission, review, approval, or document events.

  • Artificial intelligence software · 2025

    Jotform AI Agents

    Launched in February 2025, Jotform AI Agents allows users to build customized AI agents. The product represents the company's expansion into AI-assisted interactions and task support alongside its existing forms, documents, and workflow tools.

  • Feedback software · 2011

    Wishbox

    Wishbox was a feedback tool released in 2011. Its distinguishing function was the ability to annotate screenshots, allowing users to communicate visual feedback in a more direct format.

Controversies

  • 2012

    Temporary shutdown during a United States Secret Service investigation

    The United States Secret Service temporarily shut down Jotform's website as part of an investigation involving forms created by users. The site returned after two days. The supplied reference does not establish further legal findings or a lasting enforcement outcome.

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Marketing campaigns

  • 2021Fifteenth-anniversary rebrand

    Global

    Jotform marked its fifteenth anniversary with a major brand refresh that changed the logo, color palette, and standardized spelling of the brand name from JotForm to Jotform.

    Outcome. The company continued operating under the Jotform name and presented a refreshed visual identity.

Brand decisions

  • 2025

    Launch of Jotform AI AgentsProduct launch

    Background

    Jotform entered the AI-agent category as part of its expansion into broader productivity and automation software.

    Action taken

    Jotform launched a product allowing users to build customized AI agents.

    Aftermath

    The launch extended Jotform's suite into AI-assisted interactions and task support.

  • 2024

    Launch of Jotform WorkflowsProduct launch

    Background

    Jotform's product direction increasingly covered the processes that follow form submission.

    Action taken

    The company launched Jotform Workflows as a workflow-builder product.

    Aftermath

    The platform's scope expanded from form creation and collection toward multi-step process automation.

  • 2023

    Distribution through Salesforce AppExchangeStrategy

    Background

    Integration with major business software ecosystems can help form and data-collection tools reach organizational users.

    Action taken

    Jotform made its software available on Salesforce AppExchange.

    Aftermath

    Salesforce users gained an additional channel for accessing Jotform capabilities.

  • 2022

    Launch of Jotform SignProduct launch

    Background

    Electronic signatures were a natural extension of Jotform's existing form and document workflows.

    Action taken

    Jotform launched Jotform Sign for collecting electronic signatures.

    Aftermath

    The company expanded into digital signing within its broader document and workflow portfolio.

  • 2021

    Expansion into no-code applicationsStrategy

    Background

    Jotform sought to extend its no-code proposition beyond standalone web forms.

    Action taken

    The company launched Jotform Apps and simultaneously refreshed its brand identity for its fifteenth anniversary.

    Aftermath

    Jotform broadened its product positioning toward app-like experiences and a larger no-code software suite.

  • 2018

    Acquisition of NoupeM&A

    Background

    Jotform pursued an expansion beyond software features and acquired an online publication serving design and development audiences.

    Action taken

    Jotform acquired Noupe.

    Aftermath

    Noupe became part of Jotform's broader business and content presence.

  • 2015

    Embedded Adobe e-signing capabilityProduct launch

    Background

    Users increasingly needed forms to support document execution rather than only information collection.

    Action taken

    Jotform released an Adobe Document Cloud eSign Widget for embedding electronic signing into forms.

    Aftermath

    The move added an electronic-document capability to the form platform.

Recent events

  • Reported

    Jotform refreshes its brand identity[3]

    Jotform announced a refreshed brand identity, including changes to its name styling, logo, colors, and tagline.

Read more

Sources3 sources

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