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Joy English

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Corporate brand

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Joy English is a Taiwanese professional English-language education brand with roughly 500 schools across Asia and a 40-year history.

Last updated September 16, 2026

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Overview

Joy English (佳音英語) is a Taiwanese professional English-language education brand. According to its official site, it has been a trusted professional English brand for 40 years, with roughly 500 schools across Asia, and its curriculum is designed by an editorial team holding the top market share for junior-high English textbooks. Its teaching combines story houses with digital interactive instruction, and it offers programs spanning toddler to high-school levels, including the Tiny Tots, Wee Kids, Tales of Joy, Magic Joy, Joy Elite, Beyond Magic, and TOEIC programs. The brand's slogan is "Always the Best," and it has received awards including being named the top children's English teaching brand by CommonWealth Magazine in 2007 and a Reader's Digest Trusted Brand gold award in the children's English learning category in 2013.

History

Joy English was founded in 1981 with the establishment of the first Joy English branch. Its origins trace back to the "Joy" children's choir, which was invited four times to perform in major cities in the United States, Canada, and Japan; through these tours, the founder recognized the importance of an international language and decided to enter the English education business, giving birth to Joy English. Over its 40-year history, Joy English has grown to roughly 500 schools across Asia and has taught nearly one million students. In 2007, it was named the top children's English teaching brand by CommonWealth Magazine, and in 2013 it received a Reader's Digest Trusted Brand gold award in the children's English learning category.

Products and positioning

Taiwan's most trusted professional English brand for children, with 40 years of experience and roughly 500 schools across Asia.

  • Tiny Tots Program

    For ages 3-5, early childhood golden key period.

  • Wee Kids Program

    For ages 4-6.

  • Tales of Joy Program

    For grades 1-2 of elementary school.

  • Magic Joy Program

    For grades 3-6 of elementary school.

  • Joy Elite Program

    For grades 1-4 of elementary school.

  • Beyond Magic Program

    For grade 6 of elementary school and grade 7 of junior high.

  • TOEIC Program

    For grades 8-9 of junior high and above.

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