JR Yokohama Shonan City Create Co., Ltd.

JR Yokohama Shonan City Create Co., Ltd. (株式会社JR横浜湘南シティクリエイト) is a Japanese commercial facility operator and a consolidated subsidiary of East Japan Railway Company (JR East). Headquartered in Hiratsuka, Kanagawa Prefecture, the company was formed on 1 April 2024 through the merger of Yokohama Station Building Co., Ltd. and Shonan Station Building Co., Ltd., combining the two JR East station-building businesses that had served the Yokohama and Shonan corridors. The company's core business is the management and operation of station-building shopping centres and tenant commercial facilities at JR East stations. Its two principal brand platforms are CIAL, based in the Yokohama area, and LUSCA, based in the Shonan area. Facilities include CIAL Yokohama, CIAL Tsurumi, CIAL Sakuragicho, CIAL Higashi-Kanagawa, CIAL Kikuna, CIAL Hodogaya, CIAL Kamakura, LUSCA Hiratsuka, LUSCA Odawara, LUSCA Chigasaki, LUSCA Atami and others. Beyond station buildings, the company operates an e-commerce business under the name Ishobako (伊湘箱), a directly managed store business called A-PLUS, and rental office operations including Trezo Yokohama. The merger was announced by JR East on 20 December 2023 as part of its group management vision "Change 2027," which calls for creating new value and services starting from people. By integrating the strengths of the two predecessor companies, JR Yokohama Shonan City Create aims to promote "lifestyle creation along the railway line" — making residents feel glad they live, commute and visit along the line — while using scale advantages to refine existing business models, expand co-creation with local operators, and reduce costs through more efficient operations. The company is led by President and Representative Director Osamu Tamura. Its stated management philosophy is to "connect people and towns and create enriched lifestyles." As of the fiscal year ending 2025, shop sales were reported at 76.9 billion yen. The company continues to invest in its facilities, with recent news including the expansion opening of LUSCA Odawara at JR Odawara Station and a collaboration with a venture company and sake brewery to sell original-label canned sake through its Ishobako e-commerce site.

The roots of JR Yokohama Shonan City Create reach back to the early post-war era of Japanese railway retail. In December 1951, the Atami Station Department Store (now LUSCA Atami) opened, marking one of the earliest station-building commercial facilities in the region. In February 1961, Yokohama Station Building Co., Ltd. was established, and in November 1962 the Yokohama Station Building opened; in November 1982 its nickname was changed to Yokohama CIAL. On the Shonan side, Hiratsuka Station Building Co., Ltd. was established in December 1971, and LUSCA Hiratsuka opened in June 1973. Chigasaki LUMINE (now LUSCA Chigasaki) opened in April 1985. In April 2005, three companies — Hiratsuka Station Building Co., Ltd., LUMINE Chigasaki Co., Ltd. and Abonde Co., Ltd. — merged to form Shonan Station Building Co., Ltd. LUSCA Odawara opened in June 2005, followed by Petitre Konandai in March 2007. In April 2009, the company inherited Ekisto Shonan Hiratsuka (now LUSCA Hiratsuka South Building), Ekisto Kashimada, Ekisto Hodogaya (now CIAL Hodogaya) and Ekisto Kamakura (now CIAL Kamakura). CIAL Platt Higashi-Kanagawa opened in October 2009, CIAL Tsurumi in November 2012, and CIAL Sakuragicho in July 2014. LUSCA Atami reopened after rebuilding in November 2016, CIAL Kikuna opened in September 2018, and an Ito Station premises store opened in March 2019. In June 2020, CIAL Yokohama reopened after rebuilding, and CIAL Yokohama Annex and CIAL Sakuragicho Annex opened. On 20 December 2023, JR East announced that it would merge Shonan Station Building and Yokohama Station Building effective 1 April 2024, with Shonan Station Building as the surviving company. This was part of JR East's group management vision "Change 2027," specifically the practice of "creating new value and services starting from people," and aimed at strengthening the group's overall capabilities. On 1 April 2024, the merger was completed and JR Yokohama Shonan City Create was born, changing the trade name accordingly. The reorganization was intended to fuse the strengths of the two companies in the Kanagawa region, promote "lifestyle creation along the railway line" that makes people feel glad to live, commute and visit, leverage scale merits to refine existing business models, expand business models through co-creation with operators along the line, and reduce costs through efficient operations. In January 2025, Trezo Yokohama opened as part of the company's rental office business.

• 2025

  Trezo Yokohama opens

• 2024

  Merger completed; JR Yokohama Shonan City Create established and trade name changed

• 2023

  JR East announces merger of Shonan Station Building and Yokohama Station Building effective 1 April 2024

• 2020

  CIAL Yokohama reopens after rebuilding; CIAL Yokohama Annex and CIAL Sakuragicho Annex open

• 2019

  Ito Station premises store opens

• 2018

  CIAL Kikuna opens

• 2016

  LUSCA Atami reopens after rebuilding

• 2014

  CIAL Sakuragicho opens

• 2012

  CIAL Tsurumi opens

• 2009

  Inherits Ekisto Shonan Hiratsuka (now LUSCA Hiratsuka South Building), Ekisto Kashimada, Ekisto Hodogaya (now CIAL Hodogaya) and Ekisto Kamakura (now CIAL Kamakura)

• 2009

  CIAL Platt Higashi-Kanagawa opens

• 2007

  Petitre Konandai opens

• 2005

  Hiratsuka Station Building, LUMINE Chigasaki and Abonde merge to form Shonan Station Building Co., Ltd.

• 2005

  LUSCA Odawara opens

• 1985

  Chigasaki LUMINE (now LUSCA Chigasaki) opens

• 1973

  LUSCA Hiratsuka opens

• 1971

  Hiratsuka Station Building Co., Ltd. established

• 1962

  Yokohama Station Building opens (nickname changed to Yokohama CIAL in November 1982)

• 1961

  Yokohama Station Building Co., Ltd. established

• 1951

  Atami Station Department Store (now LUSCA Atami) opens

JR East Group station-building operator creating enriched lifestyles by connecting people and towns along the Yokohama and Shonan railway corridors.

• CIAL Yokohama

• LUSCA Hiratsuka

• LUSCA Odawara

• LUSCA Chigasaki

• LUSCA Atami

• CIAL Tsurumi

• CIAL Sakuragicho

• CIAL Higashi-Kanagawa

• CIAL Kikuna

• CIAL Hodogaya

• CIAL Kamakura

• Ishobako

• A-PLUS

• Trezo Yokohama

1. 1株式会社ＪＲ横浜湘南シティクリエイト 公式サイトjryscc.co.jp
2. 2会社情報 | 株式会社ＪＲ横浜湘南シティクリエイトjryscc.co.jp
3. 3JR Yokohama Shonan City Create - Wikidatawikidata.org
4. 4JR横浜湘南シティクリエイト - Wikipediaja.wikipedia.org