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JSW Paints is a paint brand offering wall paints, home colour solutions, waterproofing, and industrial paints.

Last updated October 19, 2026

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Overview

JSW Paints is a paint brand whose official website presents wall paint and home colour solutions, along with waterproofing, industrial paints, and a painting service. Its product navigation covers interior and exterior walls, preparatory products, wood finish, metal finish, application tools, and floor & tile products. The site also includes a retailer locator and a notice warning the public about fraudulent dealership offers made by persons impersonating JSW Paints Limited employees or agents.

Products and positioning

  • Interior wall paints

  • Exterior wall paints

  • Preparatory products

  • Wood finish

  • Metal finish

  • Application tools

  • Floor & tile products

  • Waterproofing

Controversies

  • 2020

    CCI orders investigation into allegations against Asian Paints

    The Competition Commission of India ordered an investigation into allegations by JSW Paints that Asian Paints threatened dealers with punitive action for dealing in JSW Paints products, including alleged threats to discontinue supplies and deny discretionary discounts. The regulator said the evidence was prima facie sufficient to indicate that Asian Paints had denied JSW Paints access to distribution channels. The allegations were not established as final findings in the report.

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Recent events

  • Reported

    CCI orders investigation into allegations against Asian Paints[5]

    The Competition Commission of India ordered an investigation into allegations by JSW Paints that Asian Paints threatened dealers with punitive action for dealing in JSW Paints, including alleged threats to discontinue supplies and deny discretionary discounts. The regulator said the evidence was prima facie sufficient to indicate that Asian Paints had denied JSW Paints access to distribution channels; the allegations were not established as final findings in the report.

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Sources5 sources

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