Juan Fornés Fornés S.A.

Juan Fornés Fornés S.A. is a Spanish family-owned food retail company that operates the masymas supermarket chain. The business traces its origins to Juan Fornés Fornés, a wholesale trader who served the villages of the Marina Alta in Alicante Province, especially his native Pedreguer. Over the years his sons and daughters learned the trade from him, and one of them, José Juan Fornés Artigues, is now the managing director of Juan Fornés Fornés S.A., the company that owns masymas. Today masymas has established its own space in the highly competitive Spanish food retail market. It has grown step by step to more than a hundred shops, located throughout the Valencian Community and the Region of Murcia. The company describes its growth as being made possible by a human and family-oriented ethos, which has turned its stores into reference points for millions of people in cities, towns and small villages. The chain positions itself around freshness, using the slogan "fresh is our thing" and describing its stores as "a supermarket full of shops" — a different way of offering quality in fresh products. Alongside fresh food, masymas operates a portfolio of own store brands: Alteza for food products, Crowe for cosmetics and personal hygiene, Yo Tandy for pet food and supplies, Selex for drugstore and cleaning products, and Deleitum for gourmet products. The company is headquartered in Pedreguer, Alicante, at Carretera Nacional 332, km 191. Its corporate website is masymas.com, and it maintains a presence across digital channels including the masymas app, WhatsApp brochures, the mashogar magazine and the Gente de hoy magazine. As a private, family-controlled business, Juan Fornés Fornés S.A. is not listed on a stock exchange.

The history of Juan Fornés Fornés S.A. begins with Juan Fornés Fornés, a wholesale trader who operated in the Marina Alta villages of Alicante Province, especially in his native Pedreguer. Over the years, his sons and daughters learned the business from him. One of them, José Juan Fornés Artigues, is now the managing director of Juan Fornés Fornés S.A., the company that owns the masymas supermarket chain. From these wholesale roots, the family moved into food retail. The masymas chain grew step by step until it reached more than a hundred shops, located throughout the Valencian Community and the Region of Murcia. The company attributes this growth to a human and family-oriented ethos in its operating procedures, which has turned its shops into reference points for millions of people in cities, towns and small villages. Today masymas operates in the highly competitive Spanish food retail market, where it has managed to create its own space. The chain differentiates itself through a strong emphasis on fresh products — summarized in the slogan "fresh is our thing" — and through a store format described as "a supermarket full of shops." It also supports its retail offer with a family of own store brands: Alteza for food products, Crowe for cosmetics and personal hygiene, Yo Tandy for pet food and supplies, Selex for drugstore and cleaning products, and Deleitum for gourmet products. The company is headquartered in Pedreguer, Alicante, at Carretera Nacional 332, km 191. It communicates with customers through its website masymas.com, the masymas app, WhatsApp brochures, the mashogar magazine and the Gente de hoy magazine. As a private, family-controlled company, Juan Fornés Fornés S.A. is not listed on a stock exchange.

• Juan Fornés Fornés works as a wholesale trader in the Marina Alta villages of Alicante Province, especially Pedreguer.

• His sons and daughters learn the business from him over the years.

• José Juan Fornés Artigues becomes managing director of Juan Fornés Fornés S.A., owner of the masymas supermarket chain.

• masymas grows step by step to more than a hundred shops across the Valencian Community and the Region of Murcia.

Fresh-focused, family-oriented supermarket chain serving cities, towns and small villages in eastern Spain.

• Alteza

  Food products brand offering a large selection of food products, constantly updated in content and presentation, aiming to guarantee the best quality and value.

• Crowe

  Cosmetic and personal hygiene line with four sub-lines: Juliette Crowe for women, Crowe for family, Crowe for men, and Crowe for kids.

• Yo Tandy

  Pet food and supplies brand designed for the well-being of household pets, offering food for dogs, cats and parakeets.

• Selex

  Drugstore and cleaning products brand offering high quality and value to make life easier and guarantee hygiene in the home.

• Deleitum

  Gourmet brand offering excellence with exceptional flavor and quality, with a diverse range of products crafted with carefully selected ingredients.

1. 1Fresh is our thingmasymas.com
2. 2Fornés historymasymas.com
3. 3Fresh productsmasymas.com
4. 4Our store brandsmasymas.com
5. 5Juan Fornés Fornés S.A.wikidata.org