Juice TV
Corporate brand
UnclaimedJuice TV is a New Zealand 24-hour music television channel focused on music videos, local artists, emerging acts and music-related entertainment.
Last updated August 31, 2026
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Overview
Juice TV is a New Zealand music television channel that originated in 1994 as a platform for music videos and local DJs. The service was established independently by the Wrightson family, who had previously held an interest in MAX, and initially operated on Sky's Orange channel as part of the company's UHF pay-television offering. Its early identity was built around music-video programming, New Zealand talent and presenter-led shows rather than the broader general-entertainment format of a conventional commercial network. The channel expanded its schedule to 24 hours a day in 1997 and moved exclusively to Sky Digital in 1998. It later became encrypted on Sky's UHF platform in Auckland, but that distribution arrangement ended in 2002. The UHF service was removed amid limited promotion and the high cost of maintaining the frequency. Juice TV was funded through advertising and, according to the available reference material, did not pay access fees for carriage on Sky's platform. Juice developed a distinctive place in New Zealand music culture through locally produced programming, presenter-led video blocks, specialist music shows and the annual Juice TV Awards, which ran from 2001 to 2011. Its programming included coverage of New Zealand artists, new-release discovery, alternative and heavy-metal music, video-game reviews, viewer-selected charts and collaborations with local radio. Hosts associated with the channel over time included Clare and Andy P, Virginie Le Brun, Haimona Ngata, Geoffrey Bell, Justin Brown, Glenn Paul, Bruce Earwaker, Amber and Dayna Vawdrey. The channel also had a technical distinction in the New Zealand television market: it was the country's only broadcaster using the 16:9 aspect ratio until January 2011. Its round-the-clock operation was supported by an automated Omneon Spectrum media-server playout system. Juice TV ceased analogue broadcasting in 2011 and adopted the shorter Juice brand with a new logo in November 2014. On 15 May 2015, the channel was replaced by Garage TV, an action-and-adventure service that retained a half-hour Juice-branded programme. Garage TV later ended its over-the-air operations and continued as a streaming service. The Juice TV brand was acquired in 2020 by Monarch Broadcasting Ltd, a New Zealand music company. Monarch revived the channel, initially providing 18 hours per day on CH200, Kordia's local Freeview terrestrial channel. Juice subsequently became available as a standalone channel on the Freeview streaming application in March 2024. Reference material states that on 2 December 2025 it returned to Sky as an independent channel on channel 25, replacing MTV. The channel is also described as available through the Mood platform and associated applications, channel 38 on the Freeview streaming app, and an 18-hour daily service on CH200. Its current proposition remains centred on music discovery, New Zealand music and specialist video programming.
History
Juice TV began in New Zealand in 1994 as a music-video and local-DJ platform. The independently owned service was associated with the Wrightson family, which had previously been a shareholder in MAX. It launched on Sky's Orange channel within the operator's UHF pay-television service and gradually established a local music-oriented identity. In 1997 the channel moved to a 24-hour schedule. The following year it transferred to exclusive distribution on Sky Digital. Juice was subsequently encrypted on Sky's Auckland UHF platform, where it remained until 2002. The UHF operation was discontinued because of limited promotion by Sky and the cost of sustaining the frequency. The channel's operating model relied on advertising revenue and carriage arrangements rather than access fees paid to Sky. During its first major period of operation, Juice TV combined music videos with locally produced presenter shows and specialist blocks. Its hosts included Clare and Andy P, Virginie Le Brun, Haimona Ngata, Geoffrey Bell, Justin Brown, Glenn Paul, Bruce Earwaker, Amber and Dayna Vawdrey. From 2001 through 2011, the brand also staged the Juice TV Awards, an annual music-video awards event. The channel was notable for adopting a 16:9 presentation format ahead of other New Zealand broadcasters; it retained that distinction until January 2011. Its continuous playout was supported by an automated Omneon Spectrum media-server system. Juice ended its analogue broadcasting in 2011. In November 2014 it changed its on-air name to Juice and introduced a new logo. The channel was replaced on 15 May 2015 by Garage TV, an action-and-adventure service. Garage TV retained a half-hour programme branded around Juice, but later ended over-the-air operations on 31 July 2017 and became a streaming service. In 2020 Monarch Broadcasting Ltd purchased the Juice TV brand and relaunched the channel. The revived service initially broadcast for 18 hours per day on CH200, Kordia's local channel on Freeview terrestrial television. Its programming continued to emphasise music videos, New Zealand artists, new music, specialist genres and interactive or presenter-led formats. The service expanded its digital distribution in March 2024, when it became a standalone channel on the Freeview streaming application. The reference material also records distribution through the Mood platform and apps, channel 38 on the Freeview streaming app, and CH200 for an 18-hour daily terrestrial service. It further states that Juice TV returned to Sky on 2 December 2025 on channel 25, replacing MTV. The revived channel's role is therefore both cultural and distributional: it provides a dedicated New Zealand outlet for music television while adapting its carriage across terrestrial, pay-TV and streaming platforms.
- 2025
Returns to Sky
[1]The reference material records a return to Sky on 2 December 2025, replacing MTV on channel 25.
- 2024
Launches on Freeview streaming
[1]Juice TV becomes a standalone channel on the Freeview streaming application.
- 2020
Brand revived by Monarch Broadcasting
[1]Monarch Broadcasting Ltd acquires the brand and relaunches Juice TV on CH200 through Kordia's local Freeview service.
- 2015
Replaced by Garage TV
[1]Garage TV replaces Juice on 15 May, while retaining a Juice-branded half-hour programme.
- 2014
Rebrands as Juice
[1]The channel adopts the shorter Juice name and introduces a new logo.
- 2011
Analogue broadcasting ends
[1]Juice TV ceases broadcasting on the analogue platform.
- 2002
UHF service ends
[1]Juice TV is removed from Sky's Auckland UHF platform amid promotion and frequency-cost issues.
- 2001
Juice TV Awards begin
[1]The channel launches its annual Juice TV Awards, which continue through 2011.
- 1998
Moves exclusively to Sky Digital
[1]Juice TV begins broadcasting exclusively on Sky Digital.
- 1997
Moves to 24-hour broadcasting
[1]The channel expands its schedule to operate around the clock.
Products and positioning
A locally focused New Zealand music television brand combining music videos, emerging-artist discovery, presenter-led entertainment and specialist music programming across broadcast and streaming platforms.
Music television channel · 1994
Juice TV linear channel
The core Juice TV service is a New Zealand music television channel built around music videos, local music coverage, presenter-led blocks and specialist programming. Its distribution has changed over time, including Sky, Freeview terrestrial television, the Freeview streaming application and other platform-based services. The revived channel is described as operating 24 hours a day in its broader service identity, while its CH200 terrestrial distribution has been described as an 18-hour daily broadcast.
Music review programme
NZOWN
NZOWN is a weekly programme focused on developments in New Zealand's music scene. Its role within the Juice schedule is to provide locally oriented commentary and music coverage rather than relying solely on international video rotation.
New music programme
Discover.New.Music
Discover.New.Music is a music-video programme designed to showcase emerging artists and new releases. It supports Juice TV's discovery-oriented positioning by giving developing acts a dedicated route into the channel's audience.
Music chart programme
The Line Up
The Line Up is presented as a New Zealand music-video chart, with its selection shaped by viewers. The format adds audience participation to the channel's video programming and gives the schedule a recurring ranking and recommendation feature.
Video-game review programme
The Squeeze
The Squeeze is a weekly video-game review show included among Juice TV's broader entertainment offerings. It extends the channel beyond music videos while retaining the youth-oriented, culture-and-leisure character associated with the brand.
Heavy-metal music programme
The Metal Bar
The Metal Bar is a heavy-metal-focused show featuring music videos, news and gossip. It represents Juice TV's specialist-genre programming and is associated with host Riccardo in the available reference material.
Radio collaboration programme
ZM on Juice
ZM on Juice brings content from the New Zealand radio station ZM into the Juice TV environment. The programme illustrates the channel's use of local media partnerships and cross-platform music programming.
Alternative music programme
Transmission
Transmission is an alternative-music programme that provides a specialist strand within the channel's broader video schedule. Its format supports Juice TV's role as an outlet for music outside the most mainstream chart categories.
Presenter-led music programme
Girl & Boy
Girl & Boy is a weeknight programme presented by Clare and Andy P. It combines a Top 10 music-video focus with humour, conversation and audience interaction, giving the channel a personality-led evening format.
Music-video awards event · 2001
Juice TV Awards
The Juice TV Awards were an annual music-video awards ceremony held by the channel from 2001 to 2011. The event reinforced Juice TV's connection with recorded music, artists and the New Zealand music industry.
Brand decisions
2025
Return to SkyStrategyBackground
The reference material describes a renewed independent carriage arrangement on Sky after a ten-year absence.
Action taken
Juice TV returned to Sky on 2 December 2025 on channel 25, replacing MTV.
Aftermath
The channel regained a pay-TV distribution outlet alongside its Freeview and streaming availability.
2024
Expansion to Freeview streamingStrategyBackground
The revived channel was extending beyond its terrestrial local-channel distribution.
Action taken
Juice TV launched as a standalone channel on the Freeview streaming application.
Aftermath
The move broadened the brand's digital availability within New Zealand.
2020
Acquisition and revival by Monarch BroadcastingM&ABackground
The Juice TV brand was available for a new operating model after the earlier channel had been replaced.
Action taken
Monarch Broadcasting Ltd purchased the brand and relaunched Juice TV on CH200 through Kordia's local Freeview service.
Aftermath
The channel resumed music-focused broadcasting and later expanded onto streaming and Sky distribution.
2015
Replacement by Garage TVOtherBackground
The channel's original broadcast operation was being reconfigured under a different action-and-adventure television concept.
Action taken
Garage TV replaced Juice on 15 May 2015 and retained a half-hour Juice-branded presentation.
Aftermath
Garage TV later ceased over-the-air operations in 2017 and became a streaming service.
2014
Rebrand to JuiceStrategyBackground
The channel refreshed its visual identity before its subsequent replacement by Garage TV.
Action taken
Juice TV adopted the shorter Juice name and a new logo.
Aftermath
The Juice service was replaced by Garage TV in May 2015, although a Juice-branded programme continued within that service.
1998
Moves exclusively to Sky DigitalStrategyBackground
Juice TV was operating across Sky distribution arrangements as digital pay television developed.
Action taken
The channel shifted to exclusive Sky Digital broadcasting.
Aftermath
Its later UHF distribution was discontinued in 2002.
1997
Adopts a 24-hour scheduleStrategyBackground
The channel sought to expand its presence as a dedicated music-video service.
Action taken
Juice TV began broadcasting 24 hours a day.
Aftermath
The expanded schedule became a defining feature of the channel's service.
Sources2 sources
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